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Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Ple...
I’m Giving Away A Paperback Copy of My Book
on Digital Leadership…
“The Digital Delusion: How To Overcome The
Misguidance ...
The PAIN of Online Business
• No Real Community
• No Real Leads
• No Real Sales
• No Real Profit
• No KNOWN Results
• Just...
Still Fighting Fires With
Online?
Get The Right Tools & Training
#ownonline
Is $150,000 Per Month Too Much?
#ownonline
What Am I Here To Talk About?
• Help you understand the babble of Online
• Help you find the focus
• Help you action what ...
What You Will Find Out Today
• What may be holding you back with your
digital ecosystem
• What you can do differently to c...
HOT Seat
What Is Your
Experience With
“ONLINE”? What Has
Happened To You?
What Is Your
Customer’s
Experience Been With
YOU...
It’s Not Just About
The “Like”,
the “cool” Website,
the social profile;
It’s MORE About the
CONVERSATION – About YOUR Stor...
What’s The REAL Story of
Successful Online Business?
Conversations +
Community +
Connections =
Conversions
Think Leadershi...
THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital
ecosystem to continue the c...
WHAT VALUE Is Your Audience
Going to Receive?
What VALUE Are You Going To
Deliver?
KNOCK-OUT Your Competitors
Ready to Get Started?
#ownonline
What’s Important
Today?
• Review - Strategy & Branding
• Audience & Content
• Website Alignment
• Building Out A Sales Fun...
“Just because they are not actively
shopping, doesn’t mean they will never
buy from you!”
Definition of a Leads/Sales Funn...
Defining Your
Audience
Content – What to Say
• From Content Plan?
• To Whom? Persona
• Are you delivering
your value?
What is Content?
• Not just a “blog”
– Ebooks, checklists, webinars, videos, web text, images,
infographics, stories, book...
#OwnOnline
“Your brand
is what
people say
about you
when you’re
not around”
Visuals
• Like 2x more than text only
• Articles with relevant images have 94% more
total views than articles without imag...
Voracious Video • Shared 12x more
than links and text
posts
• Youtube is Second
Biggest Search
engine
• Facebook is fighti...
“The use of images, videos, infographics,
presentation and other visuals on all online
digital channels to craft a graphic...
Not About Cute Kittens
About Your Website…
Blowing Away The Digital
Blunders
• Blunder #1: If You Have to Tell
‘Me’ How to Get Around Your
Site – You’re Doing it Wro...
How To “Align” Your
Website
1. Create congruency with everything you say and do
2. Align Your Strategy with your overall V...
What Is Your Website User
Process?
• Goals of site leads/sales/ecommerce
• Information – where is it and what do they
need...
Have Your Created A Website Specification To Capture These?
Blowing Away The Digital
Blunders
• Blunder #1: If You Have to Tell ‘Me’
How to Get Around Your Site –
You’re Doing it Wro...
How To Digital Declutter #1
Coordinate your “revised” strategy and content plan into your
website. Include a more consiste...
Utilise newer SEO capabilities, such as Structured
Data Mark-up Language, which is a search engine
tool used by Google. Re...
Utilise Webmaster Tools (Google), affiliate
partners as well as Google
Merchant capabilities for your product feeds,
to gr...
Question You MUST Ask
Yourself
1. What is the purpose of your website? Leads? Sales?
Information? Be specific.
___________...
1. What platform are you using? Is it future-proof? ______________
2. What is YOUR REAL Story you are telling? ________
3....
Tools
Tools To Help You Define Your Website Platform & Sales
Funnels
Download Your Website Specification from
http://www.t...
Funnels & Follow-through – Easy
Funnel/Email process
Creating an Ascending Transaction Model
Questions To Start To
Define Your Funnel
1. What is your sales and leads process?
2. How do you currently acquire new lead...
Sales Funnel Success Factors
1. Look at the behaviours – not just an automated process – where do they
stop a video?
2. Bu...
“Your landing page is the
pathway into your Digital
ATM”
The Two Basic Types Of
Landing Pages
1. E-commerce based, where you drive customers to buy products or
services; the goal ...
Mistakes Made In Sales Funnel
Management
Not balancing lead generation and lead management
Not focusing on your overall sa...
How To Set Up A Funnel For
Your ATM
• Step 1 – Create Your Gift
• Step 2 – Establish your technology (mailchimp, InfusionS...
Steps To Creating A Kick-
Ass Functioning Funnel
1. Design Your Landing Page
2. Optimise & Test – Refine Your Process
3. S...
How To Optimise Landing
Pages
1. Use clear titles and a layout that conveys your offer and incentive quickly.
2. Speed is ...
How To Test?
• https://www.crazyegg.com
• http://unbounce.com/
• https://www.optimizely.com/
• http://www.google.com/analy...
Landing
Page
Samples
• http://www.creativeblo
q.com/web-
design/landing-page-
design-6133358
How To Organise Your Sales
Funnel Key #1
Implement email marketing follow-up cycles
for all sections of the sales cycles. ...
Create additional points of entry into your sales
funnel for pre-and post purchasers. This can be
accomplished with downlo...
Utilise your social and sharing platforms to
entice sales and interest in your products, and
move them into your overall s...
Tools
Tools To Help You Define Your Website
Platform & Sales Funnels
http://www.semrush.com/
http://www.woorank.com/
http:...
Word Of Mouth Only Goes So Far
Where is your audience?
Find (More of) YOUR Audience… Your Crowd
How To Create A Successful Ad
Campaign
Step 1: Identify Your Persona
Step 2: Identify Your Channel(s)
Step 3: Clarify Your...
Download my 16 Point Advertising Campaign
planner www.thedigitaldelusion.com/ami-
webinar
Target & Retarget
Your Ads!
“You’re Never Too
Good For Good
Advertising”
If Google Adwords Is
Advertising on
Facebook To Reach
Their Audience,
Shouldn’t You?
“You’re Never Too
Good For Good
Adver...
Analytics
You Can’t Measure
What You Can’t
See?
ALWAYS Look At YOUR Financial
Benefit
Performance
• Baseline – take one – use
Google Analytics & Insights
• Objectives – what are they
• Optimisation – yes, bac...
Tools You Need
• Yoast SEO Plugin
• Yoast Google Analytics Plugin
• Google Analytics
• Google Webmaster tools
Create Your Digital Media
Management Dashboard
Digital Marketing
Dashboards
• http://www.cyfe.com
• http://Hootsuite.com
• http://www.tapanalytics.com/
• https://www.lef...
Whewh – that wasn’t too bad…
Are You Really
Ready To Turn
On Your
Business
Online?
Trust The Process
The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make
The conver...
Are You Ready For The Digital
Leadership Challenge?
Don’t Forget To Practice…
…Your Digital Leadership
Don’t just stand there staring…
THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital
ecosystem to continue the c...
Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Ne...
Webinar Resources
Resources & Ideas
www.thedigitaldelusion.com/ami-webinar
Slide Deck on Slideshare.net
bit.ly/doylebuehle...
Your Homework Notice!
Questions?
Email doyle@thedigitaldelusion.com
I’m Giving Away A Paperback Copy of My Book
on Digital Leadership…
“The Digital Delusion: How To Overcome The
Misguidance ...
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institu...
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How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06

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How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06

How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler

Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.

Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.

Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.

Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.

Here is the 2 part break down of the Building Brand Authority Webinars:

Webinar 1 - Rocking Your Digital Ecosystem

Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value

Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform

How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics

The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.

Veröffentlicht in: Marketing
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How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06

  1. 1. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler15
  2. 2. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline
  3. 3. The PAIN of Online Business • No Real Community • No Real Leads • No Real Sales • No Real Profit • No KNOWN Results • Just COST-COST-COST
  4. 4. Still Fighting Fires With Online?
  5. 5. Get The Right Tools & Training #ownonline
  6. 6. Is $150,000 Per Month Too Much? #ownonline
  7. 7. What Am I Here To Talk About? • Help you understand the babble of Online • Help you find the focus • Help you action what you need to do • Help you implement
  8. 8. What You Will Find Out Today • What may be holding you back with your digital ecosystem • What you can do differently to create an improved opportunity for your audience • Some of the pieces you need to build a blueprint for a strong digital ecosystem
  9. 9. HOT Seat What Is Your Experience With “ONLINE”? What Has Happened To You? What Is Your Customer’s Experience Been With YOUR Platform? Email doyle@thedigitaldelusion.com
  10. 10. It’s Not Just About The “Like”, the “cool” Website, the social profile; It’s MORE About the CONVERSATION – About YOUR Story #ownonline
  11. 11. What’s The REAL Story of Successful Online Business? Conversations + Community + Connections = Conversions Think Leadership Think Authority #ownonline
  12. 12. THE ULTIMATE GOAL? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #OwnOnline
  13. 13. WHAT VALUE Is Your Audience Going to Receive?
  14. 14. What VALUE Are You Going To Deliver?
  15. 15. KNOCK-OUT Your Competitors
  16. 16. Ready to Get Started? #ownonline
  17. 17. What’s Important Today? • Review - Strategy & Branding • Audience & Content • Website Alignment • Building Out A Sales Funnel • Advertising & Analytics
  18. 18. “Just because they are not actively shopping, doesn’t mean they will never buy from you!” Definition of a Leads/Sales Funnel Effective Digital Leadership is about being able to move people into your own conversion/sales/lead funnels… NOT just about a single transactional sale
  19. 19. Defining Your Audience
  20. 20. Content – What to Say • From Content Plan? • To Whom? Persona • Are you delivering your value?
  21. 21. What is Content? • Not just a “blog” – Ebooks, checklists, webinars, videos, web text, images, infographics, stories, books, course, training… • Educating Your Audience • Creating awareness of ‘you’ (Profile) • Informing about their “environment” • Focused on YOUR keywords
  22. 22. #OwnOnline
  23. 23. “Your brand is what people say about you when you’re not around”
  24. 24. Visuals • Like 2x more than text only • Articles with relevant images have 94% more total views than articles without images • This is Visual storytelling
  25. 25. Voracious Video • Shared 12x more than links and text posts • Youtube is Second Biggest Search engine • Facebook is fighting Google/Youtube over video
  26. 26. “The use of images, videos, infographics, presentation and other visuals on all online digital channels to craft a graphical story around your key brand values and offerings ” Visual Storytelling
  27. 27. Not About Cute Kittens
  28. 28. About Your Website…
  29. 29. Blowing Away The Digital Blunders • Blunder #1: If You Have to Tell ‘Me’ How to Get Around Your Site – You’re Doing it Wrong • Blunder #2: Being Cute and Clever Doesn’t Lead to Conversions • Blunder #3: What’s In It For ‘Me’ WIIFM?
  30. 30. How To “Align” Your Website 1. Create congruency with everything you say and do 2. Align Your Strategy with your overall Value 3. Align Your Content With Your Audience Intent 4. Align the site structure with your audience behaviours 5. Move beyond a Brochure Site 6. Multi-platform/Responsive 7. Tell Your Brand Story
  31. 31. What Is Your Website User Process? • Goals of site leads/sales/ecommerce • Information – where is it and what do they need • About Us? About Them, Not YOU • Contact Us? Yah – right • Sales and Leads Funnel Process
  32. 32. Have Your Created A Website Specification To Capture These?
  33. 33. Blowing Away The Digital Blunders • Blunder #1: If You Have to Tell ‘Me’ How to Get Around Your Site – You’re Doing it Wrong • Blunder #2: Being Cute and Clever Doesn’t Lead to Conversions • Blunder #3: What’s In It For ‘Me’ WIIFM? • Blunder #4: Expecting a Contact Us Page to work as a lead generator
  34. 34. How To Digital Declutter #1 Coordinate your “revised” strategy and content plan into your website. Include a more consistent level of content production. Include all of the social media features. Create more of a destination with your content and the overall structure. Integrate a sales funnel process that can include your audience in their lifestyle of your products and services, such as checklists, guides, etc. for download.
  35. 35. Utilise newer SEO capabilities, such as Structured Data Mark-up Language, which is a search engine tool used by Google. Remove any “over optimised” sections of the current meta tags, as Google may penalize your site for this. How To Digital Declutter #2
  36. 36. Utilise Webmaster Tools (Google), affiliate partners as well as Google Merchant capabilities for your product feeds, to grow your sales, as well as your overall audience. Continue to grow backlinks, based on partners and affiliates. How To Digital Declutter #3
  37. 37. Question You MUST Ask Yourself 1. What is the purpose of your website? Leads? Sales? Information? Be specific. _______________________________ 2. Does it currently work with your strategy and your content? ____________________________ 3. What is it that you feel does not work properly, or you would like to improve._____________________________ 4. Do you have a content management system? ____________________
  38. 38. 1. What platform are you using? Is it future-proof? ______________ 2. What is YOUR REAL Story you are telling? ________ 3. Are you using your original, unique CONTENT? _________ 4. How often do you Optimise & Test? __________ 5. Are you creating a “Journey” that your audience can explore? ________ 6. What are you doing for “onsite” SEO – Content, Keywords? _________ 7. Have You created a website specification for you, your employees and your suppliers? __________________ Your Website Checklist
  39. 39. Tools Tools To Help You Define Your Website Platform & Sales Funnels Download Your Website Specification from http://www.thedigitaldelusion.com/ami-webinar Other Web building tools http://www.semrush.com/ http://www.woorank.com/
  40. 40. Funnels & Follow-through – Easy Funnel/Email process
  41. 41. Creating an Ascending Transaction Model
  42. 42. Questions To Start To Define Your Funnel 1. What is your sales and leads process? 2. How do you currently acquire new leads and new customers? 3. How do you respond and manage your leads?
  43. 43. Sales Funnel Success Factors 1. Look at the behaviours – not just an automated process – where do they stop a video? 2. Build multi-phased campaigns, all centered around “response indicators.” - Focus your energy on the ones who demonstrate they’re the most interested 3. Remember the 67% - we don’t all buy at once 4. Use Multiple Conversion Points – not all CTA need to be at the “end”. 5. Tell Your Brand Story 6. Test & Retest 7. Look at other avenues to distribute your story – partners, affiliates, clients, etc.
  44. 44. “Your landing page is the pathway into your Digital ATM”
  45. 45. The Two Basic Types Of Landing Pages 1. E-commerce based, where you drive customers to buy products or services; the goal on these pages is click-through. 2. Lead-generation page where you gather visitors’ information, and normally trade something of value. A landing page should not just be another page on your website. You should specifically build and optimize a page for a single goal. If you are working on a website platform like WordPress, there are many tools that will aid in the creation of a landing page.
  46. 46. Mistakes Made In Sales Funnel Management Not balancing lead generation and lead management Not focusing on your overall sales process No sales training Not measuring each stage of the funnel. Is it working?
  47. 47. How To Set Up A Funnel For Your ATM • Step 1 – Create Your Gift • Step 2 – Establish your technology (mailchimp, InfusionSoft, etc. • Step 3 – Create landing page or “Campaign” • Step 4 – Create your email sequence • Step 5 – Move Your Audience To Your Funnel • Step 6 – Create a new “Gift” Monthly • Step 7 – Monitor & Manage
  48. 48. Steps To Creating A Kick- Ass Functioning Funnel 1. Design Your Landing Page 2. Optimise & Test – Refine Your Process 3. Set Your Conversion Values & Analyse 4. Optimise & Test
  49. 49. How To Optimise Landing Pages 1. Use clear titles and a layout that conveys your offer and incentive quickly. 2. Speed is your friend and visitors are impatient; 79% of users scan a page rather than reading it. 3. Keep your visitors focused on filling out the form, and remove all distractions. If you use a photo, have it visually direct users to your form. 4. In general, more fields on a form means more barriers to entry. 5. Give your audience something that is of actual value; there is no room for fluff. If you want someone to give you their information, provide them with something worthwhile. 6. Trust is key. Good design, easy-to-understand offerings, and testimonials from others all build trust. It’s a lot easier to sign up for an email list or buy a product if you trust the content on a website.
  50. 50. How To Test? • https://www.crazyegg.com • http://unbounce.com/ • https://www.optimizely.com/ • http://www.google.com/analytics • http://www.usertesting.com/
  51. 51. Landing Page Samples • http://www.creativeblo q.com/web- design/landing-page- design-6133358
  52. 52. How To Organise Your Sales Funnel Key #1 Implement email marketing follow-up cycles for all sections of the sales cycles. Base it on your revised strategy and content. Always deliver exceptional value to your audience, and that it is congruent with your overall messaging. Don’t just send out emails because you have their email addresses – only if you deliver real value to add to their day.
  53. 53. Create additional points of entry into your sales funnel for pre-and post purchasers. This can be accomplished with downloads, gifts, checklists, etc, that directly connect you to your audience. Utilise specific landing pages for specific lifestyle goals and offers. How To Organise Your Sales Funnel Key #2
  54. 54. Utilise your social and sharing platforms to entice sales and interest in your products, and move them into your overall sales process. Include links and discussions related to your audience’s goals to your site and promotions, in social media. This needs to be aligned with your overall content and social media plan. How To Organise Your Sales Funnel Key #3
  55. 55. Tools Tools To Help You Define Your Website Platform & Sales Funnels http://www.semrush.com/ http://www.woorank.com/ http://Clickfunnels.com http://www.Leadpages.com http://www.Unbounce.com
  56. 56. Word Of Mouth Only Goes So Far
  57. 57. Where is your audience?
  58. 58. Find (More of) YOUR Audience… Your Crowd
  59. 59. How To Create A Successful Ad Campaign Step 1: Identify Your Persona Step 2: Identify Your Channel(s) Step 3: Clarify Your Purpose Step 4: Set Your Budget & DEFINE Your ROI Step 5: Develop Your Messaging & Visuals Step 6: Run a Test program Step 7: Use Remarketing Pixels Step 8: Measure, Test, Optimise
  60. 60. Download my 16 Point Advertising Campaign planner www.thedigitaldelusion.com/ami- webinar
  61. 61. Target & Retarget Your Ads! “You’re Never Too Good For Good Advertising”
  62. 62. If Google Adwords Is Advertising on Facebook To Reach Their Audience, Shouldn’t You? “You’re Never Too Good For Good Advertising”
  63. 63. Analytics You Can’t Measure What You Can’t See?
  64. 64. ALWAYS Look At YOUR Financial Benefit
  65. 65. Performance • Baseline – take one – use Google Analytics & Insights • Objectives – what are they • Optimisation – yes, back and forth • KPIs – what are you measuring • ROI – What is it, how?
  66. 66. Tools You Need • Yoast SEO Plugin • Yoast Google Analytics Plugin • Google Analytics • Google Webmaster tools
  67. 67. Create Your Digital Media Management Dashboard
  68. 68. Digital Marketing Dashboards • http://www.cyfe.com • http://Hootsuite.com • http://www.tapanalytics.com/ • https://www.leftronic.com
  69. 69. Whewh – that wasn’t too bad…
  70. 70. Are You Really Ready To Turn On Your Business Online?
  71. 71. Trust The Process
  72. 72. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
  73. 73. Are You Ready For The Digital Leadership Challenge?
  74. 74. Don’t Forget To Practice… …Your Digital Leadership
  75. 75. Don’t just stand there staring…
  76. 76. THE ULTIMATE GOAL? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #OwnOnline
  77. 77. Where to go for more help? • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me +61 413 106 880 #OwnOnline
  78. 78. Webinar Resources Resources & Ideas www.thedigitaldelusion.com/ami-webinar Slide Deck on Slideshare.net bit.ly/doylebuehler15 Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
  79. 79. Your Homework Notice!
  80. 80. Questions? Email doyle@thedigitaldelusion.com
  81. 81. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline
  82. 82. http://www.linkedin.com/in/doylebuehler https://www.facebook.com/doyle.buehler http://www.twitter.com/doylebuehler http://www.instagram.com/doylebuehler http://www.youtube.com/user/doylebuehler Please Find & Follow Me On Social

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