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Digital Strategic Architecture Branding framework Foundation

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What’s the real story of business online?

Want #conversions? Then start at the beginning:

Conversations +
Community +
Connections =
Conversions

#Sales don’t just magically appear, nor do #leads.

If there is no structure, there can be no conversions.
If there is no process, there can be no conversions.
If there is no audience, there can be no conversions.

It’s time to simplify.

A strategic architecture can lay the foundation for putting the pieces together, quickly & effectively.

Here are 3 critical elements for building a strategic architecture. It’s based on your value foundations - the fundamental 'why'.

You can define it by:

1. Your “BRAND” Value Foundation - “The fundamental value I’m delivering to my audience is about…“
2. Your ‘COMMUNITY” Value Foundation - “My customer & audience is about…”
3. Your “PRODUCT & CONTENT” Value Foundation - “My transaction/flow is…”

Why? It helps you find that point of maximum relevance to your audience. 

This is the sweetspot of your digital ecosystem.

What to do next? Download the worksheet in the presentation, outline what you have, and use these three elements to build your foundation.

#Digitalstrategy is less complicated. It’s not about the tools nor the tech - it’s always about the value that you deliver.

Veröffentlicht in: Business
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Digital Strategic Architecture Branding framework Foundation

  1. 1. FoundationFoundation Foundation DIGITAL STRATEGIC ARCHITECTURE
  2. 2. • What’s the real story of business online? • Community • Connections • Conversions WHAT’S THE REAL STORY OF BUSINESS ONLINE? @DOYLEBUEHLERwww.TheDigitalDelusion.com Conversations + Community + Connections = Conversions
  3. 3. My Brand Value Foundation My Community Value Foundation My Product & Content Foundation “The fundamental value I’m delivering to my audience is…” “My customer & audience is about…” “My transaction/flow is…” Foundation Summary

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