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Digital leadership 2014 11 13 For Linda Le's Fundraiser - Convicts for a Cause

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Doyle Buehler is world-recognised business strategist, author and speaker. Seeing the confusion around how to create an online strategy that was simple and effective Doyle found a new passion – ‘The ROI Method’. It’s his system for taking control of the chaos business owners find their web strategies in, and re-organising it into a simple yet devastatingly effective structure which generates a flood of profitable new business. Doyle has more than a decade of direct business leadership experience, and he has seen wonderful things happen for businesses online as a result of his work – including creating improved profits and strengthening organizations, both online and off.

Veröffentlicht in: Leadership & Management
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Digital leadership 2014 11 13 For Linda Le's Fundraiser - Convicts for a Cause

  1. 1. Digital Leadership In The Age Of Overwhelm www.thedigitaldelusion.com Doyle Buehler @doylebuehler
  2. 2. Hello, My Name is… Doyle Buehler •Multiple digital start-ups since 2002 •Digital Agency/Media “insider” •Judge for Australian Web Industry Association 2014 •Presenter for the Australian Marketing Institute Congress 2014
  3. 3. How I spent $250,000+ on a website
  4. 4. Deadly Digital )1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com
  5. 5. What Questions Do You Need To Answer About “online”? 1 _______________________ 2 _______________________ 3 _______________________ Download the Slidedeck@slideshare http://bit.ly/doylebuehler03
  6. 6. What Are Your Online Challenges/Problems? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
  7. 7. Want To Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”? Tweet @doylebuehler #thedigitaldelusion #digitalleadership
  8. 8. Online Ain’t What It Used To Be
  9. 9. What Elements are You Using In Your Business? Are you able to use all of them effectively, simultaneously?
  10. 10. No Silver Bullets
  11. 11. The Knowledge
  12. 12. Are You Missing 67% of Your Market? The people that are perfect, ideal clients for you can be broken down into the following percentages: • 3% - “ACTIVELY” Shopping & Ready To Buy • 7% - “OPEN” to You • 30% - “AWARE” for the future • 30% - Currently “UNCONSCIOUS” of You • 30% - NEVER
  13. 13. Definition of a Leads/Sales Funnel “Just because they are not actively shopping, doesn’t mean they will never buy from you!” Effective Digital Leadership is about being able to move people into your own conversion/sales/lead funnels… NOT just about a single transactional sale
  14. 14. INFLUENCE To ACTION • Move your attendees to your own lists and own pages. • Not about “engagement” • About Digital Leadership & INFLUENCE
  15. 15. Too Much Like Work?
  16. 16. Are YOU Ready To Build Your Digital Leadership?
  17. 17. Authority & Awareness
  18. 18. Influence & Inspiration
  19. 19. Knowledge & Expertise
  20. 20. What Is Digital Leadership? 1. Authority & Awareness – Brand credibility & Relevance – Does your audience know you exist? 2. Influence & Inspiration – Brand “active” audience – About “you”! 3. Knowledge & Expertise – Expertise in your industry/niche – Combining all the elements of digital media
  21. 21. You Too Can Be ONE! Only $49.95
  22. 22. • Strategy – WHY? • What are you “about”? • What is your value (WIIFM)? • How does digital “fit” across your online ecosystem? • Your Content Strategy – WHAT? • Your Stories • Your Value • Conveying your value & stories • Your Customer Personas
  23. 23. What Are YOU Going To “TALK” About?
  24. 24. Your CONTENT Drives Your Audience • What is YOUR Original Content? – Not all sales – Your Business Value – WIIFM? “What’s In It For Me” • Where is your Digital Leadership?
  25. 25. What Do You DO with Your Audience?
  26. 26. HOT Seat • Are You Showing Your Digital Leadership? • What Is Working Well? • What Isn’t Working? • What IS your online Return on Investment?
  27. 27. A Few Last Words 1. Consistently deliver your value • Educate • Inform • Delight 2. Insights – Insights – Insights! • See what is working and what is not 3. DON’T HARD SELL – INFLUENCE TO ACTION 4. Your Value & Your Content? HOW do you deliver it? 5. Your ROI? WHERE is the Money? Move your fans to your own lists and own pages.
  28. 28. What’s Next? • Let’s connect! Linkedin, Twitter, Facebook – Search ‘Doyle Buehler’ • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me 0413106880 Thank Your For Attending!
  29. 29. Download the Free eBook NOW From www.thedigitaldelusion.com/2 )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  30. 30. FREE Prize Inside! Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Tweet @doylebuehler #thedigitaldelusion #digitalleadership
  31. 31. Are You Ready to “Click To Save The World” • Main Site: www.thedigitaldelusion.com • Full Book Download Page (Free Digital PDF Copy): www.thedigitaldelusion.com/2 • LinkedIn: http://au.linkedin.com/in/doylebuehler/ • Facebook: https://www.facebook.com/doyle.buehler • Twitter: @doylebuehler www.twitter.com/doylebuehler • email: doyle@thedigitaldelusion.com • Mobile +61 413 106 880 • Download the slide deck: http://bit.ly/doylebuehler03
  32. 32. MISTAKE #2: No Content Are you a do-er or a copy-er? • What’s Your Content Plan?

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