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Creating a Breakthrough
Social Media Digital
Strategy for 2020 And
Beyond
Doyle Buehler, MBA
@doylebuehler
Social Media Ma...
Isn’t it cool - It’s the greatest time
in history, as we have access to
literally billions of people around
the world.
It’s also the worst time in history,
because we have access to… literally
billions of other people around the
world.
Compe...
It’s never been easier to
get your ideas out there
with social media, but
it’s the hardest time
because there is so
much m...
Wasn’t Social Media Supposed to SAVE
your business – not destroy it?
Wasn’t Social Media Supposed to
make business EASIER?
LESS complicated?
What’s the
difference between
Yoda & Luke
Skywalker?
*In business for 17+ years
*Built multiple tech/ecomm startups
*Expanded around the world
*Top 40 Fastest Growing Company ...
Ask me later on how to get a free
copy of my NEW Book on Digital
Strategy - “#Breakthrough –
Unleash Your Remarkable Brand...
The Early Days of Social Media?
Where are YOU now?
Where Could You Be?
Where Could You Grow?
What does 2020 hold?
Weren’t we supposed to have flying cars?
Social media is maturing
as an industry; it's simply
not what it used to be. No
longer can you just set up
a profile, page...
Can’t figure out who to
blame?
What’s Your Strategy?
You're only one click away from your competitors.
Businesses without a solid digital strategy for their
social media will ...
It's going to be a brave, new digital world in 2020 - but only for
those businesses who take the time to create an effecti...
The “Missing Bullets” is
your strategy
of social media“The armor doesn’t go where the
bullet holes are. It goes where the
...
These are the “Glaciers”, the Trends of
change for Social Media For 2020 & Beyond
Trends don’t care if you don’t know abou...
#1We are in the age of self-
innovation & creativity.
We all want to be a Picasso,
Steven Spielberg or Lady Gaga
to create...
#2We are in the age of behaviours - it’s beyond data and what data means.
There are no more clear lines that simply deline...
#3 We are in the age of Human-ness
#4 We are in the age of Reducing friction
#5 We are in the age
of zero trust
•Privacy
•...
>Influencers won’t save you - they are fading
>New fans won’t save you – not all fans are
created equal
>Posting won’t sav...
AI and chatbots? New social
networks? New platforms? New
tools? These are all tactics –
tools in your toolbox - not
strate...
Tom Goodwin, Tech Crunch 2015
YET…
WeWork founders did not get their startup to a $47
billion dollar company in just 9 years by constantly
posting on so...
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of thei...
Yet, not everyone is even ready for
social media
Are you?
There has to be a better way…
What does it really all mean?
In the Digital Age,
journey matters now
more than ever for
GROWTH.
If you have a strategy you can tell
your true journey. ...
The journey is what gives your
customer clarity & certainty about
their future.
This is your strategy. You control the
nar...
It’s not a journey about how
awesome you are, along with
your amazing tech &
company
Nor how you are going to
“change the ...
Nor even about being the next “amazing”
founder
The Hero’s Journey is about
your customer, the hero of
their story.
What are we
supposed to do?
How Do We Build Your
Journey, Your Strategy, Your
Growth with Social Media?
Social media Is a Journey
Move from the single, transaction to the
transformational journey
How do we create the journey?
The keystone concept
We need a Growth
Framework; a ”Keystone”
methodology to hold all the
pieces of digital, “up”.
Social ...
Or it simply is rubble
Roman coliseum
But what amazing
things you can do
with it.
The Growth of Your
Business Depends on
You Developing Your
Digital Genius• Being Competitive in the digital environment
• ...
Your Don’t Need To
Be Albert Einstein To
Be A #DigitalGenius
It’s your strategic thinking
You just need to be able
to tie all the pieces of
your digital ecosystem
together…
…properly
What’s Your Digital Genius?
Skills & Leadership in Social
Awareness&Knowledge
ofSocial
Digital Genius Zone
Clarity & Certa...
@doylebuehler
The Journey to the “Zero Moment of Truth”
7 Hours
11 Touchpoints
4 Channels
@doylebuehler
@doylebuehler
Social media Is a Journey
ATM
• [visual of ATM]
Source: Daniel Priestley, Key Person of Influence
How Do We Tie It All Together?
The
#Breakthrough
Digital Strategy
Framework
1. Unleash your digital genius
2. Create a remarkable journey worth
rememberi...
Think of it like 7 Buckets…
http://bit.ly/strategycanvas
Your #Breakthrough Strategy
Your ”Keystone”
Your Digital Genius
Your Growth
The Hero’s journey is about
your customer, the hero of
their story.
1) Who is your hero - what are they thinking
and feeling & doing?
2) Translate your Hero’s journey - what do they
really w...
Capture.
Their Brilliant
Journey
Capture.
Their Compelling Journey
Capture.
Their Human Journey
Capture.
Your SOLUTION with THEM.
Your Survival Is Not Assured.
Your Growth is never
“Automated”; it’s never ”just”
about Social Media, either.
@doylebuehler
What’s Killing
Businesses?
60% of small businesses cease operating
within the first three years of starting....
You have two main
challenges to make
sure that you’re not
going to be a
statistic:
Your Social Media Challenge
1) Develop a #BREAKTHROUGH Digital
Strategy for your Business - Creating the
Journey That will Inspire Your Ideal
Customer...
You’re Doing It Wrong IF…
If You Have to Tell Me How
Awesome You Are
There is no direct sales pathway or
understanding
Thi...
What’s 1 Degree off Course?
Strategy is the 1º for Growth
What are you going to use?
Journey Matters in creating your
own certainty, your own future, your
own growth for your business.
This is your Social Me...
Remember - it’s a journey- it’s about your hero’s
journey - your ideal client’s journey.
We want to be Luke Skywalker, but...
Create the call of adventure for your
Hero to Grow Your Business.
Tell THEIR Journey with Your
Strategy.
Digital is harder.
If you’re not prepared.
Don’t let it get in
your way.
😂 😂 😂
www.Leadership.Digital
Take the #DigitalGenius Assessment &
Get a Free Paperback Copy Of
#Breakthrough & Links to Business...
@doylebuehler
Please Reach Out &
Introduce Yourself
After The
Presentation
@doylebuehler
Unleash Your Digital Genius
@doylebuehler
Doyle Buehler
QUESTIONS?
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit...
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Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy

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Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy

Social Media Summit 2019 - Outline

"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"

Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down. 

You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming. 

It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter

 is your digital strategy ready to support your business? Now's your chance to find out.

Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index

Veröffentlicht in: Business
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Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy

  1. 1. Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond Doyle Buehler, MBA @doylebuehler Social Media Marketing Summit 2019
  2. 2. Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
  3. 3. It’s also the worst time in history, because we have access to… literally billions of other people around the world. Competition is fierce;
  4. 4. It’s never been easier to get your ideas out there with social media, but it’s the hardest time because there is so much more noise out there HOW do you GROW With Social?
  5. 5. Wasn’t Social Media Supposed to SAVE your business – not destroy it?
  6. 6. Wasn’t Social Media Supposed to make business EASIER? LESS complicated?
  7. 7. What’s the difference between Yoda & Luke Skywalker?
  8. 8. *In business for 17+ years *Built multiple tech/ecomm startups *Expanded around the world *Top 40 Fastest Growing Company in Canada & #1 Fastest in the State *Agency work with Fortune 100 Co’s *Run a Global Strategic Digital Consultancy Strategy & Storytelling for the digital age. @doylebuehler
  9. 9. Ask me later on how to get a free copy of my NEW Book on Digital Strategy - “#Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority” Start Your Transformation Journey Breakthrough.Digital @doylebuehler
  10. 10. The Early Days of Social Media?
  11. 11. Where are YOU now?
  12. 12. Where Could You Be? Where Could You Grow?
  13. 13. What does 2020 hold? Weren’t we supposed to have flying cars?
  14. 14. Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It’s no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that.
  15. 15. Can’t figure out who to blame? What’s Your Strategy?
  16. 16. You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
  17. 17. It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter. @doylebuehler
  18. 18. The “Missing Bullets” is your strategy of social media“The armor doesn’t go where the bullet holes are. It goes where the bullet holes aren’t: on the engines” – Abraham Wald We have to look deeper… the “answer” is not always right in front of us. @doylebuehler
  19. 19. These are the “Glaciers”, the Trends of change for Social Media For 2020 & Beyond Trends don’t care if you don’t know about them…but they continue to sculpt the landscape.
  20. 20. #1We are in the age of self- innovation & creativity. We all want to be a Picasso, Steven Spielberg or Lady Gaga to create our work of art, our masterpieces. Your social media has to understand, support and encourage.
  21. 21. #2We are in the age of behaviours - it’s beyond data and what data means. There are no more clear lines that simply delineate “personas” or ‘avatars’; we need to focus on the behaviours Your social media has to understand, support and encourage.
  22. 22. #3 We are in the age of Human-ness #4 We are in the age of Reducing friction #5 We are in the age of zero trust •Privacy •Permission •Personalization Your social media has to understand, support and encourage.
  23. 23. >Influencers won’t save you - they are fading >New fans won’t save you – not all fans are created equal >Posting won’t save you – there’s no real business >Publishing won’t save you – publishers have died >“Content” alone will not save you – as there is
  24. 24. AI and chatbots? New social networks? New platforms? New tools? These are all tactics – tools in your toolbox - not strategies. What about?
  25. 25. Tom Goodwin, Tech Crunch 2015
  26. 26. YET… WeWork founders did not get their startup to a $47 billion dollar company in just 9 years by constantly posting on social.They had a purpose. A Story.They took us on a journey.
  27. 27. Wework - knows the journey of their audience Uber - knows the journey of their audience Airbnb - knows the journey of their audience Do you?
  28. 28. Yet, not everyone is even ready for social media Are you?
  29. 29. There has to be a better way… What does it really all mean?
  30. 30. In the Digital Age, journey matters now more than ever for GROWTH. If you have a strategy you can tell your true journey. You can GROW your business with a journey.
  31. 31. The journey is what gives your customer clarity & certainty about their future. This is your strategy. You control the narrative, the roadmap.
  32. 32. It’s not a journey about how awesome you are, along with your amazing tech & company Nor how you are going to “change the world”. They’ve heard it all before.
  33. 33. Nor even about being the next “amazing” founder
  34. 34. The Hero’s Journey is about your customer, the hero of their story. What are we supposed to do?
  35. 35. How Do We Build Your Journey, Your Strategy, Your Growth with Social Media?
  36. 36. Social media Is a Journey Move from the single, transaction to the transformational journey How do we create the journey?
  37. 37. The keystone concept We need a Growth Framework; a ”Keystone” methodology to hold all the pieces of digital, “up”. Social media Is a Journey
  38. 38. Or it simply is rubble
  39. 39. Roman coliseum But what amazing things you can do with it.
  40. 40. The Growth of Your Business Depends on You Developing Your Digital Genius• Being Competitive in the digital environment • Developing New Customers Online • Demonstrating “Digital Leadership” • Understanding & Knowledge about what works online and what doesn’t Social media Is a Journey
  41. 41. Your Don’t Need To Be Albert Einstein To Be A #DigitalGenius It’s your strategic thinking
  42. 42. You just need to be able to tie all the pieces of your digital ecosystem together… …properly
  43. 43. What’s Your Digital Genius? Skills & Leadership in Social Awareness&Knowledge ofSocial Digital Genius Zone Clarity & Certainty – understanding of Social to GROW & SCALE within business Thought Leader or “Guru” Zone Good ideas, but little knowledge to grow/scale within business with Social Disrupted Zone Overwhelmed, confused, non-competitive (analysis paralysis Technician Zone Knows ‘social’ but can’t fully implement within business
  44. 44. @doylebuehler
  45. 45. The Journey to the “Zero Moment of Truth” 7 Hours 11 Touchpoints 4 Channels @doylebuehler
  46. 46. @doylebuehler Social media Is a Journey
  47. 47. ATM • [visual of ATM] Source: Daniel Priestley, Key Person of Influence
  48. 48. How Do We Tie It All Together?
  49. 49. The #Breakthrough Digital Strategy Framework 1. Unleash your digital genius 2. Create a remarkable journey worth remembering 3. Build a compelling strategy that delivers your unique value 4. It’s more than social media @doylebuehler
  50. 50. Think of it like 7 Buckets…
  51. 51. http://bit.ly/strategycanvas
  52. 52. Your #Breakthrough Strategy Your ”Keystone” Your Digital Genius Your Growth
  53. 53. The Hero’s journey is about your customer, the hero of their story.
  54. 54. 1) Who is your hero - what are they thinking and feeling & doing? 2) Translate your Hero’s journey - what do they really want - what they are telling you and not telling you? 3) Map the social/digital journey with your digital assets, platform, value, marketing. 4) Build a #Breakthrough strategy that creates growth & certainty with Social Media. How To Create & Capture The Remarkable Journey:
  55. 55. Capture. Their Brilliant Journey
  56. 56. Capture. Their Compelling Journey
  57. 57. Capture. Their Human Journey
  58. 58. Capture. Your SOLUTION with THEM.
  59. 59. Your Survival Is Not Assured. Your Growth is never “Automated”; it’s never ”just” about Social Media, either.
  60. 60. @doylebuehler What’s Killing Businesses? 60% of small businesses cease operating within the first three years of starting. …They stop thinking strategic, long-term.
  61. 61. You have two main challenges to make sure that you’re not going to be a statistic: Your Social Media Challenge
  62. 62. 1) Develop a #BREAKTHROUGH Digital Strategy for your Business - Creating the Journey That will Inspire Your Ideal Customer to Invest in a better future with you. 2) Deliver THE Story Online consistently - getting all the digital pieces in order so you can grow. Your Social Media Challenge
  63. 63. You’re Doing It Wrong IF… If You Have to Tell Me How Awesome You Are There is no direct sales pathway or understanding Thinking Cute and Clever Leads to Conversions What’s In It For ‘Me’ WIIFM? Expecting your audience to automatically reach out
  64. 64. What’s 1 Degree off Course? Strategy is the 1º for Growth
  65. 65. What are you going to use?
  66. 66. Journey Matters in creating your own certainty, your own future, your own growth for your business. This is your Social Media strategy.
  67. 67. Remember - it’s a journey- it’s about your hero’s journey - your ideal client’s journey. We want to be Luke Skywalker, but must be like Yoda @doylebuehler
  68. 68. Create the call of adventure for your Hero to Grow Your Business. Tell THEIR Journey with Your Strategy.
  69. 69. Digital is harder. If you’re not prepared.
  70. 70. Don’t let it get in your way. 😂 😂 😂
  71. 71. www.Leadership.Digital Take the #DigitalGenius Assessment & Get a Free Paperback Copy Of #Breakthrough & Links to Business Canvases
  72. 72. @doylebuehler Please Reach Out & Introduce Yourself After The Presentation
  73. 73. @doylebuehler
  74. 74. Unleash Your Digital Genius @doylebuehler Doyle Buehler QUESTIONS?

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