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Slide Deck on Slideshare.net
bit.ly/doylebuehler07
Online Ain’t What It Used To Be
Hello, I’m Doyle Buehler
•Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media
•Educator: Teach Digital S...
I’m Giving Away A Paperback Copy of My Book
on Digital Leadership…
“The Digital Delusion: How To Overcome The
Misguidance ...
What Am I Here To Talk About?
• Help you understand the babble of Online
• Help you find the focus
• Help you action what ...
What You Will Find Out Today
• What may be holding you back
• What you can do differently
• How to build a blueprint for a...
Ready to Get Started?
#ownonline
The Challenges Facing
Your Business
#ownonline
How I spent $250,000+ on a website
#ownonline
The PAIN of Online Business
• No Real Community
• No Real Leads
• No Real Sales
• No Real Profit
• No KNOWN Results
• Just...
Online Is
Not Easy
#ownonline
Deadly Digital
)1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com
What Happens When Nobody Likes You?
#ownonline
I’d Click That.
#ownonline
Are you able to use all
of them effectively,
simultaneously?
What Elements
are You Using
In Your
Business?
So, What ABOUT Digital Leadership?
Are You Ready to #ownonline
HOT Seat
What Is Your
Experience With
“ONLINE”? What
Has Happened To
You?
Good? Bad? Ugly?
What Are Your Goals
Of This Session?
1 _______________________
2 _______________________
3 _______________________
Please ...
What Questions Do
You Need To Answer?
1 _______________________
2 _______________________
3 _______________________
Please...
What Are Your Online
Challenges/Problems
With “Online”?
1 _______________________
2 _______________________
3 ____________...
What is slowing
you down?
Are You Awesome Online?
#ownonline
It’s Not Just About
The “Like”,
the “cool” Website,
the social profile –
It’s MORE About the
CONVERSATION
#ownonline
Wake UP! Your Audience Awaits!
HOT Seat
What Is Your
Experience With
“ONLINE”? What
Has Happened To
You?
Other Quotes From Famous Dudes
“What is the ROI of Your Mother?”
– Gary Vaynerchuk
“The secret to a company’s reach strate...
What’s The REAL Story of
Successful Online Business?
Conversations +
Community +
Connections =
Conversions
Think Leadershi...
It’s About Your Online Purpose
• To Deliver TRUE value to your audience
• To Create your “selling value”
• To move them in...
The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make
The conver...
THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital
ecosystem to continue the c...
This Is Digital Leadership
How To Articulate & Organise Your
Value To Your Audience
“What’s In It For Me?”
No Silver Bullets
HOT Seat
What Is Your
Experience With
“ONLINE”? What
Has Happened To
You?
“Just because they are not actively
shopping, doesn’t mean they will never
buy from you!”
Definition of a Leads/Sales Funn...
INFLUENCE To ACTION
• Move your attendees to
your own lists and own
pages.
• Not about
“engagement”
• About Digital Leader...
Too Much Like Work?
Are YOU Ready To Build Your Digital
Leadership?
What Is Digital
Leadership?
1. Authority & Awareness
– Brand credibility & Relevance
– Does your audience know you exist?
...
Authority & Awareness
Influence & Inspiration
Knowledge & Expertise
You Too Can Be ONE! Only $49.95
• Your DIGITAL Strategy – The WHY?
• What are you “about”?
• What is your value (WIIFM)?
• How does digital “fit” across y...
What Are YOU Going To “TALK”
About?
WHO Are You Talking to?
WHAT VALUE Is Your Audience
Going to Receive?
What VALUE Are You Going To
Deliver?
Your CONTENT Drives
Your Audience
• What is YOUR Original Content?
– Not all sales
– Your Business Value
– WIIFM? “What’s ...
HOT Seat
• Are You Showing Your
Digital Leadership?
• What Is Working
Well?
• What Isn’t Working?
• What IS your online
Re...
3 Simple Steps To Building A KICK-ASS
Digital Strategy
1. The Knowledge
2. The Process
3. The Tools
The Knowledge
Stages of Digital
Leadership
1. Start-up
2. Awareness
3. Understanding
4. Leverage
5. Maximise
Where Are You & Your Brand?
What do you need to know to
develop your digital leadership?
• Industry elements
• Who’s “looking” for what you are sellin...
The Process
7 Simple Steps
1. Create an overriding strategy
2. Develop a clear content plan and roadmap
3. Utilise specific social med...
What IS Your Digital Blueprint?
Strategy Questions
• What are we “about”?
• What do we do best?
• What makes it work?
The Digital Reality
• Most businesses do not have a digital strategy.
• Most businesses do not use a digital strategy.
• M...
The Tools
What Tools Do You Need To
Build Your Digital Ecosystem?
• Social media is (just) a tool
• Digital leadership is your brand...
Remember: INFLUENCE To ACTION
• Move your “fans” to your own lists and own
pages.
• Not about “engagement”
• About INFLUEN...
How to Grow you
Audience?
• Reciprocity – SHARE LIKE COMMENT
– As ‘your’ business & personal profile
• Interest Followers ...
Implementing Your Strategy
• People
– Understand your audience
– WIIFM
• Objectives
– What are you trying to achieve?
– Wh...
HOT Seat
• Where is your brand
on the digital
leadership scale?
• Why?
• What is happening?
• How can you make it
to the n...
Remember: Your
Digital Blueprint
1. Digital Discovery
2. Content, Communication
3. Community, Social &
Sharing
4. Visual B...
#ownonline
• Establish Your Online Platform with
the 7 Frames of Digital Leadership.
• Grow Your COMPLETE Digital
Platform...
A Few Last Words
• Consistently deliver your value across your entire digital
ecosystem
• Insights – Insights – Insights!
...
What are the 3 biggest things that you want to
accomplish with your business?
1. __________________
2. __________________
...
The Digital Leadership Manifesto
“There has never been a better time to own your future online with your business. The
suc...
Where to go for more help?
#ownonline
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’
• Need ...
Download the
Free FULL eBook
NOW From
www.thedigitaldelusion.com/2
)1 300 681 911 * doyle@TheDigitalDelusion.com www.The...
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
Authority content workshop   doyle buehler - digital leadership - 2014 04 21
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Authority content workshop doyle buehler - digital leadership - 2014 04 21

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How to become the digital leader, and create authority in your niche.

There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it.

Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned.

Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to.

Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.”
Build your Online Empire

Veröffentlicht in: Leadership & Management
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Authority content workshop doyle buehler - digital leadership - 2014 04 21

  1. 1. Slide Deck on Slideshare.net bit.ly/doylebuehler07
  2. 2. Online Ain’t What It Used To Be
  3. 3. Hello, I’m Doyle Buehler •Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media •Educator: Teach Digital Strategy, Business Planning & Entrepreneurship •Author: The Book on Digital Leadership for businesses – The Digital Delusion. #ownonline
  4. 4. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Tweet @doylebuehler #ownonline
  5. 5. What Am I Here To Talk About? • Help you understand the babble of Online • Help you find the focus • Help you action what you need to do • Help you implement
  6. 6. What You Will Find Out Today • What may be holding you back • What you can do differently • How to build a blueprint for a strong digital ecosystem
  7. 7. Ready to Get Started? #ownonline
  8. 8. The Challenges Facing Your Business #ownonline
  9. 9. How I spent $250,000+ on a website #ownonline
  10. 10. The PAIN of Online Business • No Real Community • No Real Leads • No Real Sales • No Real Profit • No KNOWN Results • Just COST-COST-COST
  11. 11. Online Is Not Easy #ownonline
  12. 12. Deadly Digital )1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com
  13. 13. What Happens When Nobody Likes You?
  14. 14. #ownonline I’d Click That.
  15. 15. #ownonline
  16. 16. Are you able to use all of them effectively, simultaneously? What Elements are You Using In Your Business?
  17. 17. So, What ABOUT Digital Leadership? Are You Ready to #ownonline
  18. 18. HOT Seat What Is Your Experience With “ONLINE”? What Has Happened To You? Good? Bad? Ugly?
  19. 19. What Are Your Goals Of This Session? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
  20. 20. What Questions Do You Need To Answer? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
  21. 21. What Are Your Online Challenges/Problems With “Online”? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline
  22. 22. What is slowing you down?
  23. 23. Are You Awesome Online? #ownonline
  24. 24. It’s Not Just About The “Like”, the “cool” Website, the social profile – It’s MORE About the CONVERSATION #ownonline
  25. 25. Wake UP! Your Audience Awaits!
  26. 26. HOT Seat What Is Your Experience With “ONLINE”? What Has Happened To You?
  27. 27. Other Quotes From Famous Dudes “What is the ROI of Your Mother?” – Gary Vaynerchuk “The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.” ― Olivier J. Blanchard #ownonline
  28. 28. What’s The REAL Story of Successful Online Business? Conversations + Community + Connections = Conversions Think Leadership Think Authority #ownonline
  29. 29. It’s About Your Online Purpose • To Deliver TRUE value to your audience • To Create your “selling value” • To move them into your OWN digital ecosystem to continue the conversation • To show your leadership, your authority #ownonline
  30. 30. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
  31. 31. THE ULTIMATE GOAL? DELIVER VALUE. DELIVER LEADERSHIP. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #ownonline
  32. 32. This Is Digital Leadership How To Articulate & Organise Your Value To Your Audience “What’s In It For Me?”
  33. 33. No Silver Bullets
  34. 34. HOT Seat What Is Your Experience With “ONLINE”? What Has Happened To You?
  35. 35. “Just because they are not actively shopping, doesn’t mean they will never buy from you!” Definition of a Leads/Sales Funnel Effective Digital Leadership is about being able to move people into your own conversion/sales/lead funnels… NOT just about a single transactional sale
  36. 36. INFLUENCE To ACTION • Move your attendees to your own lists and own pages. • Not about “engagement” • About Digital Leadership & INFLUENCE & AUTHORITY
  37. 37. Too Much Like Work?
  38. 38. Are YOU Ready To Build Your Digital Leadership?
  39. 39. What Is Digital Leadership? 1. Authority & Awareness – Brand credibility & Relevance – Does your audience know you exist? 2. Influence & Inspiration – Brand “active” audience – About “you”! 3. Knowledge & Expertise – Expertise in your industry/niche – Combining all the elements of digital media
  40. 40. Authority & Awareness
  41. 41. Influence & Inspiration
  42. 42. Knowledge & Expertise
  43. 43. You Too Can Be ONE! Only $49.95
  44. 44. • Your DIGITAL Strategy – The WHY? • What are you “about”? • What is your value (WIIFM)? • How does digital “fit” across your online ecosystem? • Your Content Strategy – WHAT? • Your Stories • Your Value • Conveying your value & stories • Your Customer Personas
  45. 45. What Are YOU Going To “TALK” About?
  46. 46. WHO Are You Talking to?
  47. 47. WHAT VALUE Is Your Audience Going to Receive?
  48. 48. What VALUE Are You Going To Deliver?
  49. 49. Your CONTENT Drives Your Audience • What is YOUR Original Content? – Not all sales – Your Business Value – WIIFM? “What’s In It For Me” • Where is your Digital Leadership?
  50. 50. HOT Seat • Are You Showing Your Digital Leadership? • What Is Working Well? • What Isn’t Working? • What IS your online Return on Investment?
  51. 51. 3 Simple Steps To Building A KICK-ASS Digital Strategy 1. The Knowledge 2. The Process 3. The Tools
  52. 52. The Knowledge
  53. 53. Stages of Digital Leadership 1. Start-up 2. Awareness 3. Understanding 4. Leverage 5. Maximise Where Are You & Your Brand?
  54. 54. What do you need to know to develop your digital leadership? • Industry elements • Who’s “looking” for what you are selling? • Strategy • Content
  55. 55. The Process
  56. 56. 7 Simple Steps 1. Create an overriding strategy 2. Develop a clear content plan and roadmap 3. Utilise specific social media tools and sharing to grow your community 4. Create stunning and cohesive branding through videos and visuals 5. Align your website to create congruency with all your channels and your assets 6. Implement an automated sales funnel that accounts for all stages of your customer’s buying process 7. Implement promotion & advertising to grow your audience beyond word of mouth; utilise analytics to maximise your sales funnel Free your mind Build your customer desire Engage your audience passion online
  57. 57. What IS Your Digital Blueprint?
  58. 58. Strategy Questions • What are we “about”? • What do we do best? • What makes it work?
  59. 59. The Digital Reality • Most businesses do not have a digital strategy. • Most businesses do not use a digital strategy. • Most businesses do not know how to create a digital strategy. • A strategy is relatively easy to decide upon and put into place. “Having a simple strategy, and utilising it, will put you ahead of most businesses, including your competitors”
  60. 60. The Tools
  61. 61. What Tools Do You Need To Build Your Digital Ecosystem? • Social media is (just) a tool • Digital leadership is your brand strategy • It’s what you do with your tools that is more important • Set your content & criteria with your strategy as “themes”
  62. 62. Remember: INFLUENCE To ACTION • Move your “fans” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM?
  63. 63. How to Grow you Audience? • Reciprocity – SHARE LIKE COMMENT – As ‘your’ business & personal profile • Interest Followers & Leaders – Key People of Influence in Your Industry • Add YOUR content to the mix – Value from your strategy? – WIIFM? • Be proactive & Outgoing – “ASK” to connect for personal pages – 5 Minutes/day
  64. 64. Implementing Your Strategy • People – Understand your audience – WIIFM • Objectives – What are you trying to achieve? – Why? • Strategy – What value are you ‘exchanging’ – What strategy are you using to deliver your value? • Technology – Tools – #hashtags
  65. 65. HOT Seat • Where is your brand on the digital leadership scale? • Why? • What is happening? • How can you make it to the next stage? • What tools are you using?
  66. 66. Remember: Your Digital Blueprint 1. Digital Discovery 2. Content, Communication 3. Community, Social & Sharing 4. Visual Branding & Videos 5. Website alignment 6. Sales/lead funnels 7. Promotion, Advertising, Analytics
  67. 67. #ownonline • Establish Your Online Platform with the 7 Frames of Digital Leadership. • Grow Your COMPLETE Digital Platform – Augment it! Feed it! • Be accountable to your business – Continue to Learn! • Now is the time to overcome the problems and difficulties that are slowing you down. What Do I Need To Do NEXT?
  68. 68. A Few Last Words • Consistently deliver your value across your entire digital ecosystem • Insights – Insights – Insights! • DON’T HARD SELL – INFLUENCE TO ACTION • Build AUTHORITY through LEADERSHIP • Your industry influencers? WHO are they? • Your Schedule? WHAT is it? • Your Value & Your Content? HOW do you deliver it? • Your strategy? What is it? • Your ROI? WHERE is the Money? Move your fans to your own lists and own pages. • EXPERIMENT & GET ACTIVE • LIKE & Share others – It’s not ALL about you!
  69. 69. What are the 3 biggest things that you want to accomplish with your business? 1. __________________ 2. __________________ 3. __________________ Yes, Write Them DOWN!
  70. 70. The Digital Leadership Manifesto “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to. Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.” Build your Online Empire #ownonline
  71. 71. Where to go for more help? #ownonline • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me 0413106880 Slide Deck on Slideshare.net bit.ly/doylebuehler07
  72. 72. Download the Free FULL eBook NOW From www.thedigitaldelusion.com/2 )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com

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