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5 Unforgettable Webinar Steps To Grow Your Sales & Leads Online by Doyle Buehler for SEMrush

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Are Webinars Wonderful or Wasteful?

Webinars and screencast are many things to many different people. Are webinars for your business? The answer may not always be 'yes'.

The fact is, it does work for a lot of businesses; when it is put together and leveraged properly it can really help you grow your expertise in your niche, your audience and leads, as well as helping you build your entire digital ecosystem.

Ask yourself: are you delivering value and creating an ROI for your business with Webinars?

The challenge comes down to how can it work with your business online - for sales, for information, for awareness. Whatever you decide, webinars can help you build ROI into all of your online activities.

Want to know how you can start to make it work for you and your business?

Find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.

Doyle will show you these 3 Simple Things:
The Tools you can use to host and use webinars for your audience
The Process to build your sales and leads based activity with webinars
The Knowledge needed to fully connect Webinars with your own digital ecosystem

Speaker: Doyle Buehler

Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.

His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.

Veröffentlicht in: Business
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5 Unforgettable Webinar Steps To Grow Your Sales & Leads Online by Doyle Buehler for SEMrush

  1. 1. 5 Unforgettable Webinar Steps To Grow Your Sales & Leads Online www.thedigitaldelusion.com Doyle Buehler @doylebuehler
  2. 2. Welcome! • What we’ll cover • Why Webinars & Why For Your Business? • Developing a Strategy & Making It Work • Tools & Resources • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Slide deck on Slideshare http://bit.ly/doylebuehler05
  3. 3. Hello, My Name is… Doyle Buehler •Multiple start-up businesses in the online ecommerce consumer market; fastest growing company in Canada; Canadian Innovation Award, multiple US patents. •Educator – teach Strategy, Business Planning & Entrepreneurship •Considerable time working on the “inside” of Marketing Agencies, along with major Fortune 500 clients, putting the pieces together. •Judge for Australian Web Industry Association 2014; Presenter for the Australian Marketing Institute Congress 2014
  4. 4. Want To Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”? Tweet @doylebuehler #thedigitaldelusion #digitalleadership
  5. 5. )1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com
  6. 6. How I spent $250,000+ on a website
  7. 7. What Parts of Your Digital Ecosystem Are You Using? Are you able to use all of them effectively, simultaneously? Branding, Dashboard, Metrics & ROI, Analytics, Social Media, Mobile, Website, SEO, Sales, Sales Funnel, EDM, Gifts & Downloads, Paid Search Advertising, Video, Visuals & Images, Strategy Plan, Training, Content Creation…
  8. 8. Deadly Digital )1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com
  9. 9. What Are Your Goals Of This Webinar? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
  10. 10. What Questions Do You Need To Answer? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
  11. 11. What Are Your Online Challenges/Problems With Webinars? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
  12. 12. Ready to Get Started With Webinars?
  13. 13. 5 Unforgettable Webinar Steps To Grow Your Sales & Leads Online 1. Purpose 2. Content/Audience 3. Process 4. Platform 5. Promotion
  14. 14. Purpose
  15. 15. #1 Purpose – What’s Your Strategy – Leads? Sales? – Training & education
  16. 16. Why Webinars? • Building Your Digital Leadership 1. Influence 2. Authority 3. Knowledge • Educating & Informing • Content Creation (your content explosion!) • Sales, Leads & Contacts
  17. 17. • Strategy – WHY? • What are you “about”? • What is your value (WIIFM)? • How Webinars “fit” across your digital ecosystem? • Your Content Strategy – WHAT? • Your Stories • Your Value • Conveying your value & stories • Your Customer Personas
  18. 18. Are You Missing 67% of Your Market? The people that are perfect, ideal clients for you can be broken down into the following percentages: • 3% - “ACTIVELY” Shopping & Ready To Buy • 7% - “OPEN” to You • 30% - “AWARE” for the future • 30% - Currently “UNCONSCIOUS” of You • 30% - NEVER
  19. 19. Definition of a Leads/Sales Funnel “Just because they are not actively shopping, doesn’t mean they will never buy from you!” Webinars are about being able to move people into your own conversion/sales/lead funnels… NOT just about a single transactional sale
  20. 20. NOT just a leads platform, but an Education platform
  21. 21. Why Do People Organise Webinars? http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
  22. 22. Webinar PURPOSE Checklist What is Your Strategy? What VALUE are you delivering? How will you deliver your value?
  23. 23. HOT Seat #1 • When is YOUR next Webinar?
  24. 24. Content
  25. 25. #2 Content – Who is your audience? – What’s in it for them – What value are you delivering – Entry point to your digital ecosystem – Add true, remarkable value - Don’t hold back – Make it part of your sales funnel – Content redistribution
  26. 26. What Are YOU Going To “TALK” About?
  27. 27. Your CONTENT Drives Your Audience • What is YOUR Original Content? – Not all sales – Your Business Value – WIIFM? “What’s In It For Me” • Where is your Digital Leadership?
  28. 28. What Do You DO with Your Audience?
  29. 29. http://www.on24.com/
  30. 30. http://www.on24.com/
  31. 31. http://www.on24.com/
  32. 32. Webinar Content Checklist What Are You Going To Talk About? What VALUE are you delivering? Who EXACTLY is YOUR Audience?
  33. 33. HOT Seat #2 • What will your next webinar be about?
  34. 34. The Process
  35. 35. #3 Process – Steps you can take to run a webinar – Tools that you can use
  36. 36. Webinar Structure • Focus on Learning/Experience/Information • Dynamic • Less time “primping” about how awesome you are • Less pitch – more filling
  37. 37. How To Organise A Webinar http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
  38. 38. INFLUENCE To ACTION • Move your attendees to your own lists and own pages. • Not about “engagement” • About Digital Leadership & INFLUENCE
  39. 39. The Best Tools • Social & sharing • Q & A • Surveys • Polling • Chats • Collaboration • White boards
  40. 40. What to Avoid • Excessively long webinars • All fluff and no substance • Not just about sales – about people entering your long-term sales funnel • Don’t be boring!
  41. 41. Webinar Process Checklist What Process Are You Building? Are You Automating Your Process? How Will You Improve Your Process For Your Next Webinar? How Are You Using Your Tools?
  42. 42. HOT Seat #3 • Who EXACTLY are you marketing to?
  43. 43. The Platform
  44. 44. #4 Platform – What Technology to use – Features that work well with webinars
  45. 45. How To Select A Webinar Platform 1. Webinar software Cost & ROI 2. Traffic/user capabilities 3. Session Recording 4. Marketing Capabilities 5. Landing page creation 6. Communications & Follow-through 7. Detailed Statistics 8. Other Options – Payment Gateway for Paid session – Integration with existing software – infusionsoft, mailchimp, CRMs, etc.
  46. 46. What Your Webinar Platform Needs 1. Registration or Opt-in Page 2. Way to Capture Registrations & Emails (& Automated) 3. Platform 4. Back-up plan to record webinar (i.e. Camtasia) 5. Presentation & Creation software 6. Method for “offers” or next steps 7. Follow up with emails/contact
  47. 47. Webinar Platforms • ON24 • GotoWebinar/Meeting • Anymeeting • WebinarJam • Google Hangouts • Click Meeting
  48. 48. Webinar Platform Checklist What platform will you use? How will you set it up for your audience? What are your “Must-haves” for a webinar platform? Marketing? Stability? Recording?
  49. 49. HOT Seat #4 • How will you incentivize your audience to join your webinar or join your sales funnel?
  50. 50. Promotion
  51. 51. #5 Promotion – Partnerships! – Guests – Incentives – Don’t forget post-webinar promotion – Content redistribution!
  52. 52. Don’t Forget! Promote Your Webinar! http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
  53. 53. How TO EXPLODE Your Content With a Single Webinar 1. Run your Webinar 2. Record screencast video as a prerecorded webinar (Camtasia) 3. Use the recorded video as part of your training program 4. Record (or separate) audio and post as a podcast/audio file on soundcloud.com or itunes 5. Use your presentation and post to Slideshare.com 6. Write a blog post and embed the video, audio and slideshare presentation onto your website 7. Use the individual slide images as branded images on your visual social channels – instagram, Facebook, Twitter #8 SHARE! SHARE! SHARE!
  54. 54. Webinar Promotion Checklist  How Are You Promoting? Not just the event, but also your post-webinar content?  How are you distributing your content, post-webinar?  Who are your partners that have a complementary audience?  What incentives are you using to get people to your webinar? What “Gifts” or Free downloads do you have?
  55. 55. HOT Seat #5 • How Will You Use Your Next Webinar To Grow Your Audience?
  56. 56. Wake UP! Your Webinar Awaits!
  57. 57. 5 Unforgettable Webinar Steps To Grow Your Sales & Leads Online 1. Purpose 2. Content 3. Process 4. Platform 5. Promotion
  58. 58. 10 BIGGEST Webinar Mistakes 1. What is your topic? Did you pick the correct one for your audience? 2. Are you marketing your webinar? 3. Do you deliver on your promise? 4. Is it just a pitch fest? 5. Is it focused or wandering? 6. Too much information? 7. How is the timing? 8. Is there a reason to stay till the end? 9. Have you tested – EVERYTHING? 10. Did you follow-up
  59. 59. A Few Last Words About Your Webinar • Consistently deliver your value – Educate – Inform – Delight • Insights – Insights – Insights! – See what is working and what is not • DON’T HARD SELL – INFLUENCE TO ACTION • Your Value & Your Content? HOW do you deliver it? • Your ROI? WHERE is the Money? Move your fans to your own lists and own pages.
  60. 60. Resources • http://e3webcasting.com/top-7- webinar-statistics-you-should-know/ • http://www.socialmediatoday.com/cont ent/webinar-attendee-and-registration- statistics-infographic • http://www.on24.com/resources/resou rce-center/ • Upcoming Webinar Events http://bit.ly/events1999
  61. 61. FREE Prize Inside! Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Tweet @doylebuehler #thedigitaldelusion #digitalleadership
  62. 62. Download the Free eBook NOW From www.thedigitaldelusion.com/2 )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  63. 63. What’s Next? • Let’s connect! Linkedin, Twitter, Facebook – Search ‘Doyle Buehler’ • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me +61 (0) 413106880
  64. 64. Are You Ready to “Click To Save The World” • Full Book Download Page (Free Digital PDF Copy): www.thedigitaldelusion.com/2 • LinkedIn: http://au.linkedin.com/in/doylebuehler/ • Facebook: https://www.facebook.com/doyle.buehler • Twitter: @doylebuehler www.twitter.com/doylebuehler • email: doyle@thedigitaldelusion.com • Mobile +61 413 106 880 • Download the slide deck on slideshare: http://bit.ly/doylebuehler05
  65. 65. THANK YOU! • Thank you for everyone who attended, who really wants to make a difference with their business online • Special Thanks to SEMRush for hosting this webinar!
  66. 66. MISTAKE #2: No Content Are you a do-er or a copy-er? • What’s Your Content Plan? Let me know what you think. Please send any feedback or comments to doyle@thedigitaldelusion.com