Ddih wifi session

DDIH Team Wi-Fi Session By Emilie Nicolas November, 10 th 2011

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The Selected Place Bastille Place

Bastille – Le rempart Café Most of our discussions were about mobile applications using Augmented Reality.

On your MAC, Steady, GO ! Laptops, Smartphones, Tablets… everything is allowed ! The main objective: getting inspired for hotel digital marketing solutions! Liz Larissa Eeling

Chanel – Allure Homme Sport App Throw The Boomerang

The app’s function: playing boomerang on Iphone/ipod touch and share the score with friends on Facebook – launched on June, 1 st 2011. Chanel’s aim: - creating a unique experience for iphone/ipod users - turning users into customers, increasing “like” on Facebook - showing originality and differentiating from competitors - promoting the Allure Homme Sport Perfume ,[object Object],[object Object],[object Object],[object Object],*AR: Augmented Reality

Amusement - adapted to the summer season Interactivity on Facebook = an effective web-marketing campaign

The app’s function: turning your iPod, iPhone or iPad into a virtual make up palette and an everyday beauty companion – launched on december, 19 th 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1- Create looks using Lancôme products and get precise and realistic rendering. ,[object Object],[object Object],[object Object],[object Object]

2- Benefit from Lancôme’s beauty expertise with the latest diagnostics 3- Get beauty tips from our talented international make-up experts Entertainment - adapted to the festive season

4- Get the latest news from Lancôme and get information on our major make up products. Interactivity - share info and virtual maked-up face to friends on Facebook = An effective web-marketing campaign

Marketing Impact on Facebook Chanel Allure Homme Sport App Lancôme Make-Up App

Starbucks – Holiday Cup The app’s function: let customers animate their coffee cups with their smartphones. ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Amusement - adapted to the winter season + Contest – Activating the all 5 characters and win a prize

Interactivity – share your results with friends on Facebook = An effective web-marketing campaign

To keep in mind… The secret of an effective web-marketing campaign: - be original to surprise loyal and potential customers - be creative : set up a challenge, a contest or an entertaining game to delight users - use different digital tools : Augmented reality, mobile app, social media - make it simple and adapted to your clients and to the season - make users win a prize – if possible

We also shared about Google + ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ddih wifi session

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Ddih wifi session