Chris Unitt's slides from a Spektrix webinar: Introducing the new Google Analytics

1. The new
Google Analytics
One Further

2. Understand the value of your digital
marketing investment
To help you measure all online conversions and optimize the value of
your digital marketing investment, upgrade to Google's latest dynamic
tagging solution.
GET YOUR NEW TAG
By updating your current Google Analytics tag (analytics.js) to the
latest tag (gtag.js), you will benefit from:
• Future-proof conversion measurement: Benefit from the latest features
and integrations as they become available so that you'll be better equipped
to continue measuring conversions accurately if non-Google changes occur.
• Code-less tag management: Turn measurement features on and off within
your Google Analytics account without having to manually change tags on
your page.
• Faster and easier integration: Seamlessly implement and integrate with
other Google products, such as Google Ads and Google Optimize.

5. We’ll cover…
What it is
Why it is
A quick peek
What you could (should?) do now

6. In short
It’s… different
But overall, it’s better
The new Analysis Hub is great
You can start using GA4 now
But there’s no rush
You can get started really easily
But then it gets more complicated

7. But why?

8. 1. combining app + web

10. 1. combining app + web
2. new data model

11. Universal Analytics Google Analytics 4
Pageview Event
Event Event
Transaction Event

12. 1. combining app + web
2. new data model
3. machine learning
4. going cookieless

13. A quick peek…

17. Acquisition

18. Pages

19. Pages

20. Ecommerce

21. Analysis
Hub

22. Analysis
Hub

23. Analysis
Hub

24. What you
should do

25. You can just wait
if you like

26. You can just wait
if you like
OR…

27. What to do
1. Add the configuration tag
2. Turn on enhanced measurement

35. What to do
1. Add the configuration tag
2. Turn on enhanced measurement
3. Add a purchase tag (if relevant)
4. Start planning custom events

36. Event tracking
Enhanced measurement:
- external clicks
- file downloads
- site search
- scrolling
- video engagement (YouTube)

37. Event tracking
Recommended events:
- sign_up
- login
- add_to_cart
- begin_checkout
- purchase

38. Event tracking
Custom events:
- what’s on filters
- error messages
- clicks on CTAs
- things that are special to you

39. Want more?
bit.ly/ga4spektrix
@ChrisUnitt
@OneFurther
One Further