1.
Think billboard
Presentation skills for sales
Richard Riche
@oneclearmessage

2.
• Are you tired of presenters turning and speaking
to the screen?
• Reading every Boring word on their
presentation
• Not preparing properly?
• Just putting a list of bullets up
• Insulting your intelligence, by reading (badly)
what you have already read
• Reading in a monotone
• Not facing you, as they have turned to read!
• With font so small even they can’t read it
Death by PowerPoint?

3.
Don’t read bullets

4.
No bullets

5.
5
4
Presenter’s View

6.
3 products

7.
Point
1
Think
billboard
Point
2
Close:
Take
away
message:
Keep
it
simple
Less
is
more
Plan

8.
Timing

9.
What is your point?

10.
Why should I care?

11.
Start with the “take-away”

12.
What do they Need to know?

13.
Tell a story

14.
Make your stories count

15.
Evoke emotion

16.
People will forget what
you said, people will
forget what you did, but
people will never forget
how you made them feel.
–Maya Angelou

17.
PP Proposal

18.
Feel, Show then Say!

19.
Silence is golden

20.
Call to action!

21.
What
is
the
next
step?

22.
Fear!

23.
Tetanus
-­‐
get
a
shot
now!

24.
Clinic 8-5

25.
Close with next step!

26.
Slide design tips

27.
Picture Superiority Effect
(PSE)

28.
Think billboard

29.
MacBook Air
The world’s thinnest notebook
Create your headline

30.
1000
songs
in
your
pocket.
Make it relatable
What is 5 GB?

31.
The right picture …

32.
Font Size
Font
size
12
Font
size
24
Font
size
36
Never
Readable
Font
size
48
Font
size
72
Font
size
96

33.
High Res only

34.
Click
B
Or
add
Black slide power

35.
Data and stats

36.
Relevant financials
Income
statement
Turnover
1,400,000
(up
5%)
Cost
of
sales
450,000
(up
8%)
Gross
profit
950,000
Expenses
301,000
(down
2%)
net
profit
before
tax
649,000
(up
3%)

37.
What is 20%?
Percentage and statistics

38.
Be Positive

39.
Practise with feedback

40.
Keep it simple!
Remember:

41.
One Clear
Message

42.
Presentation elements

43.
@oneclearmessage

44.
Think billboard
Presentation skills for sales
Richard Riche
@oneclearmessage