Marketing Skills

Overview Of The Selling & Marketing Skills

Ability To Go Beyond Normal Limits ,[object Object],[object Object],[object Object],[object Object]

Ability To Go Beyond Normal Limits ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Four Concepts ,[object Object],[object Object],[object Object],[object Object]

Production Concept ,[object Object],[object Object]

Product Concept ,[object Object],[object Object],[object Object]

Selling Concept ,[object Object]

Marketing Concept ,[object Object]

Selling and Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Needs, Wants, and Demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Buying Motives ,[object Object],[object Object],[object Object]

Buying Motives 6.Gaining social approval,prestige, status. 5.Boasting self satisfaction and pride. 4 . Mental -Worries/Anxiety Physical -Discomfort -Inconvenience 3.Mental -Pleasure/Enjoyment Physical -Comfort -Convenience 2. Fear of loss . -Financial loss -More expenditure 1.Make a gain . -Profit -Saving Money

Buying Motives – Product Features or Benefits ,[object Object],[object Object],[object Object],[object Object]

Questions – Types of Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questioning Construction Objective Form Benefit Tag Close ended Open ended Benefit in form of a statement followed directly by tag in form of CEQ Present one benefit matching a need. Yes/No Get precise, quick response/decision Who, Where, What Find or clarify needs Obtain information

Buying Process – Change in Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Change And Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[email_address]

Marketing Skills

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