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Final report on marketing research on readership of femina & filmfare

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MARKET RESEARCH ON READERSHIP OF
                FEMINA & FILMFARE
                         OF
                   Times of...
DECLARATION



     I undersigned HONEY LANGALIYA. A student of BMS-2
SEM-4 declares that I have prepared this project rep...
ACKNOWLEDGEMENT




Let us begin our acknowledgement by thanking Mr. KARGASTHLA SIR and the
whole BMS faculty members to p...
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Final report on marketing research on readership of femina & filmfare

  1. 1. MARKET RESEARCH ON READERSHIP OF FEMINA & FILMFARE OF Times of India SUBMITTED BY: PROJECT GUIDED BY: HONEY.LANGALIYA MR. KARGASTHLA SIR BMS 2 SEM 4 SUBMITTED TO: S.N.D.T. COLLEGE BHAVNAGAR AFFILIATED TO: S.N.D.T. UNIVERSITY BOMBAY.
  2. 2. DECLARATION I undersigned HONEY LANGALIYA. A student of BMS-2 SEM-4 declares that I have prepared this project report on “MARKET RESEARCH ON READERSHIP OF FEMINA & FILMFARE OF TIMES OF INDIA”. Under guidance of MR. KARGASTHLA SIR. Signature ____________________ (HONEY. LANGALIYA)
  3. 3. ACKNOWLEDGEMENT Let us begin our acknowledgement by thanking Mr. KARGASTHLA SIR and the whole BMS faculty members to provide us such an opportunity and a platform where we can know how to apply our managerial skills and expertise in the corporate world. To work at MARKET RESEARCH ON READERSHIP OF FEMINA & FILMFARE OF TIMES OF INDIA is a very wonderful experience which provided us the knowledge about Times of India and also an atmosphere where we can explore ourselves. I would like to thank my all friends & family members to guide me in each and everything which gives me deep sense of study and the understanding of the subject and find out appropriate results of my study which gives me fruitful results and also enhances my knowledge at the same time.
  4. 4. EXECUTIVE SUMMARY The report gives a brief picture about what the people across the B-Schools and the designing institutes think about the content. This is both in terms of the content they seek and also what could be improved in the existing set of articles or sections covered every day. The prime reason behind selecting this institutes is because both: the faculties and the students at any given point of time are the biggest stakeholders to business news vis-à-vis their theoretical practice, not to mention the corporate whom we are already in touch with and provide us with a great level of support to give news which are not only contemporary but also deal with issues that affect directly or indirectly. So as a moral responsibility The Economic Times takes care that all the stakeholders are served with crispiest piece of news which is informative and also keeps them abreast with changing industry trends. Thus to improve our level of proficiency we conducted this research asking the B-Schools and the other institutes as to what they thought was missing or could be added to the existing news basket.
  5. 5. TABLE OF CONTENTS Sr No. TITLE 1. INRODUCTION ABOUT TIMES GROUP (BCCL) 2. HISTORY OF TIMES OF INDIA 3. RESEARCH METHODOLOGY 4. MARKET RESEAECH ON READERSHIP OF FEMINA & FILMFARE 5. ABOUT TIMES OF INDIA 6. COMPETITIVE STRENGTHS OF TOI 7. ABOUT FEMINA & FILMFARE 8. QUESTIONNAIRE & DATA ANALYSIS 9. ANALYSIS & FINDINGS 10. RECOMMENDATIONS & SUGGESTIONS 11. BIBLIOGRAPHY
  6. 6. INTRODUCTION ABOUT TIMES GROUP Bennett, Coleman & Co. Ltd. is the largest media group in India, owned by the Sahu Jain family, also known as The Times Group. It is best known as the publisher of English daily The Times of India. This company along with its other group companies is more popularly known as The Times Group. The first edition of The Bombay Times and Journal of Commerce, later to be called The Times of India, was launched in Bombay in 1838. After several years of change, evolution and growth in the paper's character, Bennett, Coleman & Co. Ltd (the proprietors of The Times of India Group) was established with the principal objective of publishing newspapers, journals, magazines and books. Today The Times of India Group has emerged as multi-edition, multi-product organization, and a clear leader in the segment it operates. Some of the brands owned by the Bennett, Coleman & Co. Ltd. are The Times of India, The Economic Times, Femina, Filmfare, Navbharat Times, Sandhya Times and Times FM.
  7. 7. HISTORY The first edition appears on November 3, 1838 known as "The Bombay Times and Journal of Commerce. Later to be known as “The Times of India‟‟ . The first edition appears on November 3, 1838 known as "The Bombay Times and Journal of Commerce". The issue is published twice a week. Dr. J.E. Brennan the first editor also Secretary of the Chamber of Commerce. Rs 30/- is the annual subscription.
  8. 8.  1846 The newspaper experiences proprietary changes and Dr. George Brit appointed editor.  1850 Shareholders decide to increase the share capital and the paper converted into a daily.  1855 Telegraph Services opens up in India shortly afterwards, the paper signs an agreement with Reuters for raising news coverage and lowering subscription rates. That old tie was renewed in 2006 with the pact between TIMESNOW & Reuters.  1861 Editor Robert Knight amalgamates The Bombay Times, Bombay Standard and Bombay Telegraph & Courier to form 'The Times of India' and gives it a national character.
  9. 9.  1880 The Times of India Weekly edition launched. The Times of India weekly edition launched, to meet the need for a weekend paper. This later came to be known as the Illustrated Weekly of India in 1923.The Times of India Weekly edition launched.  1890 Editor Henry Curwen buys TOI in partnership with Charles Kane.  1892 Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd. (BCCL).
  10. 10.  1902 The paper moves in to its current office opposite CST. It started out at the Parsi Bazaar and then moved on to Church gate where things got so bad that editor Bennett had to complete his editorial elsewhere after the ceiling fan collapsed in his room.  1907 Editor Stanley Reed revolutionises news production by extending the deadline to midnight. Until then any News that came in after 5pm was held over for the next day. TOI's first price war under editor Stanley Reed: price cut from 4 annas to 1 anna; circulation rises 5 times.  1923 Evening News of India launched.  1929 The Times Of India Illustrated Weekly renamed the Illustrated Weekly Of India.
  11. 11.  1930 The Column "Bombay 100 Years ago" published First movie review published.  1940 First time news items appeared on the front page.  1946 For the first time the paper transfers to Indian ownership. Seth Ramakrishna Dalmia buys out Bennett, Coleman & Co.Ltd. for Rs. 2 crores.  1948 Sahu Jain Group becomes the owners of the company. Shanti Prasad Jain is the first Chairman of the group.
  12. 12.  1950 Navbharat Times launched the TOI Crest changes from the lions to elephants Dharmayug, Hindi weekly pictorial magazine launched Frank Moraes succeeded Ivor Jehu to become the first Indian editor (1950-57). R K Laxman‟s common man cartoon starts.  1952 Filmfare - first film magazine In English was launched.  1959 Femina- first women‟s magazine in English was launched.  1961 The Economic Times launched.  1962 Maharashtra Times launched.
  13. 13.  1965 Femina Miss India contest started.  1987 Printing of the Times of India from Kandivili Press in Mumbai started.  1988 Times of India completed 150 years.  1991 BBC features Times of India among world's six great newspapers  1994 Bombay Times, the sassy colour supplement that chronicles the changing lifestyle mores of a globalising city was launched.  1996 Times of India carried its first colour photograph. Times of India crosses 1 million mark in circulation.
  14. 14.  1998 BCCL enters into music market with Times Music.  1999 Indiatimes.com was launched. BCCL entered music retailing business with Planet M and radio broadcasting business with Radio Mirchi.  2000 TOI crosses the 2 million mark in circulation.  2001 TOI goes all colour and storms Delhi by being "Number One"  2003 President APJ Abdul Kalam visits TOI to inaugurate Times Foundation.
  15. 15.  2004 Television business started with the launch of a lifestyle and entertainment channel called ZOOM. Launch of the jobs portal Times Jobs. TimesJobs.com pioneered the concept of job fairs in India, branded as ‘Big Leap’.  2005 MT – Largest read Marathi Newspaper in Mumbai – IRS survey TOI – Goes daily full colour Mumbai Mirror launched.  2006 TimesMatri.com which was launched in August, re- launched as SimplyMarry.com in December 2006. TIMES NOW – TV News Channel launched ET – the first newspaper available on cell phone.
  16. 16. Mumbai Mirror – Afternoon edition launched Maharashtra Times as complimentary copy with TOI at a price of Rs.4/-. TOI – The only English language daily to feature among the top 10 with a readership of 131.4 lakhs- IRS Survey by Hansa Research. Times Group MD, Mr Vineet Jain was awarded the scroll of honour for being the new age media guru. Hero Honda Indian TV Academy Awards Timescape the Times Group Intranet portal re-launched - now powered by SAP Net weaver BCCL goes live on SAP systemMagicBricks.com – launched in October 2006 targets the Online Real Estate Space Smart Hire – launched April 2006, is witnessing stupendous growth with its focus on providing organisations with end-to-end recruitment solutions. Ads2Book.com – The World‟s Only Global Ad Booking Engine - Relaunched in August 2006With intensive R&D, the Net-2-Print classifieds booking system Ads2Book.com was created and imbued with AI (artificial intelligence) that assisted users through the entire process of Creating, Booking & Paying for their Print Classified Ads, all from the comfort of their desktop.  2007 What‟s Hot- a new weekly magazine was delivered free with TOI on every Friday. Times Group achieved 5 gold and 1 silver awards at the ABBY Awards. TOI printed 2 city editions, one at 11pm and second 12.30 am. BCCL wins SAP ACE 2007 Awards for Customer Excellence in the best media implementation. The Economic Times- Gujarati Edition launched Good Life World – launched April 2007is the future of Internet in India, the concept of „Click & Brick‟ is just the right impetus the Online Industry needs, as users are either to busy to log on to the net for their personal needs or are not savvy enough and need help. The Good Life World Centre allows users to access the services offered by Times Business Solutions‟ portals from the Centre and make offline payments for online services, thus ensuring ease of access and complete financial security.
  17. 17.  2008 Launch of SimplyMarryZine.com. Launch of The Times of India, Chennai Edition. Launch of Pune Mirror. Acquisition of Virgin Radio (now known as Absolute Radio) in the UK. Launch of Times of India - Goa, along with Goa Mirror. However the Goa edition has relatively less coverage of happenings in Goa.  2009 Launch of ET Now - A business news channel.  2010 Launch of Vijayanext kannada Weekly magazine.  2011 Launch of The Times of India, Coimbatore and Madurai/Trichy Editions.  2012 Launch of The Times of India, Kerala Edition.
  18. 18. OTHER BUSINESSES AREAS The Times Group is connected with business areas like Publications, Finance, Music, Retailing, Media, Radio, Internet products, Events, Charitable trusts, Education, etc.
  19. 19. BUSINESS PROFILE The Times of India, The Economic Times, Femina, Film fare, Maharashtra Times, Navbharat Times, Sandhya Times, Femina Miss India, The Film fare Award, Times Cricket Shield, Economic Times Haward Business School award & The Brand Equity Quiz, Radio Mirchi, Times Music, Times TV(Zoom), Times Retail & Times Multi Media, Times Grantee & Financial limited, The Times Relief Fund, Times Assisted Projects, Times Eye Foundation, Times School Of Marketing, Times School of Journalist and Bhartiaya Jan pith Awards.
  20. 20. BRANCHES: (LOCATION) Ahmadabad, Bangalore, Bhopal, Calcutta, Chandigarh, Chennai, Cochin, Delhi, Hyderabad, Jaipur, Lucknow, Mumbai, Kandivili, Patna, Pune. AHMEDABAD BRANCH In Ahmadabad it was established on 6yth February 1968. Its 37 years old. In that their Functions are: Personnel, Administration, Marketing and Production.
  21. 21. MAJOR BRANDS THE TIMES OF INDIA India's most widely circulated English daily and the group's premier mega-brand. The Times of India is rated amongst the world's six best newspapers and attracts a daily circulation level of more than a million copies. The Times of India is published from Mumbai, Delhi, Bangalore, Ahmedabad, Lucknow and Patna. THE ECONOMIC TIMES India's most widely circulated financial and business daily which is the second largest financial daily in the world. A reference document on Indian business, politics, economy and finance, ET is published from Delhi, Mumbai, Calcutta, Bangalore, Hyderabad and Ahmedabad.
  22. 22. FEMINA The up market magazine for the women of substance- Femina, seeks to cater to the tastes and preferences of the modern Indian woman. Femina also organizes and sponsors the Miss India contest. The winners of these contests go on to represent India in the Miss Universe and Miss World contests. FILMFARE It‟s a film magazine that has evolved as an entertainment medium, itself covering the entire gamut of show biz. Every month the colorful and informative guide features Indian movies, music, serials, soaps, Hollywood films and lots more. Filmfare also sponsors the annual Filmfare Awards for excellence in Indian cinema. NAVBHARAT TIMES The leading national Hindi daily, undoubtedly the most influential opinion maker in the central heartland. The voice of resurgent India, Navbharat Times has the ability to gauge the social, political and intellectual needs of its audience & is attuned to India's mainstream hopes & aspirations. Navbharat Times is published from Delhi and Mumbai.
  23. 23. SANDHYA TIMES Sandhya Times - A Hindi language evening daily offering a host of information on day-to-day events. TIMES FM Times FM, the private FM music channel has resurrected radio in India and has acquired an unparalleled equity with the discerning listeners of the country. They, in turn have reciprocated to the innovative programming with unflinching loyalty. Times FM is the biggest broadcaster on the FM Channel in 5 cities i.e. Mumbai, Delhi, Madras, Calcutta and Goa. Presently the channel enjoys a total listener ship of over 7 million.
  24. 24. RESEARCH METHODOLOGY  Title of the project: “MARKET RESEARCH ON READERSHIP OF FEMINA & FILMFARE”  Objective: To assess the market share and potential of Femina and Filmfare, to collect and analyze the consumer response and assess feedback in order to generate relevant suggestions for product enhancement & market development.  Sampling Method: Random Sampling  Sample size: 25 people for Filmfare and Femina.  Source of Data: Primary Data  Sampling Instrument: Questionnaire
  25. 25.  Target audience: Demographically defined For Femina: (1)Women of all age. (2)Men For Filmfare: (1) Preferably Young audience  Place: BHAVNAGAR  Limitation: My field work will be limited to only BHAVNAGAR city. So, it may not fully represent all buyers‟ perception, because from place to place perception may change depending up on the culture and demographic variables like net disposable income and spending pattern of people.
  26. 26. MARKET RESEARCH ON READERSHIP OF FEMINA & FILMFARE
  27. 27. ABOUT THE TIMES OF INDIA The Times of India (TOI) is a leading English-language broadsheet daily newspaper in India. It is owned and managed by Bennett, Coleman & Co. Ltd. (The Times Group). The newspaper has the widest circulation among all English-language broadsheets in India. The Times of India is rated amongst the world‟s six best newspapers and attracts a daily circulation level of more than two million copies. The Times of India is published from Mumbai, Delhi, Bangalore, Ahmedabad, Lucknow and Patna. OVERVIEW The Times of India was founded on November 3, 1838 as The Bombay Times and Journal of Commerce, and served the British colonists of western India. It adopted its present name in 1861. Published every Saturday and Wednesday, The Bombay Times and Journal of Commerce was launched as a bi-weekly edition. It contained news from Europe, the Americas, and the Subcontinent, and was conveyed between India and Europe via regular steamships. The daily editions of the paper were started from 1850 and by 1861, the Bombay Times was renamed The Times of India. TOI is the largest English daily broadsheet worldwide. Over three million copies a day is the circulation between its ten full-fledged editions in Mumbai, Delhi, Ahmedabad, Bangalore, Lucknow, Chandigarh, Hyderabad, Pune, Patna and Kolkata. Its readership touches eight million.
  28. 28. COMPETITIVE STRENGTHS The following are principal competitive strengths, which differentiate them from other Indian print media companies:  Strong National Brand : “Times of India” brand is the leading media brands in India. The brand commands respect and creditability and offers competitive advantages across the entire nation.  Leading Print Media Company : As the leading Indian print media company, they believe that we attract higher ad- spend, better rates and more attractive business arrangements than many of their competitors. TOI has the largest circulation among English dailies in many  Editorial Excellence; Experienced, Analytical and Creative Teams : Their newspapers are recognized for their superior editorial content and for their unbiased and independent reporting. The newspaper benefit from an India-wide network of journalists, which are led by distinguished editorial teams. Their journalists and editorial teams have won numerous media industry awards and are well recognized for their excellence. Their emphasis on journalistic integrity and values and experienced analytical and creative teams gives them a distinct competitive advantage in both existing and new markets.
  29. 29. Professional Management They have an executive management team that has a blend of media industry experience and professional expertise drawn across different industries. They have attracted individuals who previously held senior management positions in other leading Indian and international companies. The management team distinguishes them from many of family-run newspaper competitors. Their board of directors consists of eminent personalities with diverse backgrounds, who take a leadership role in driving their business growth strategy. SUPPLEMENTS Ahmadabad Times: It covers all the news covering all events surrounding Ahmadabad. Ascent: A Boon for job seekers, it usually contains countrywide as well as local ads. Education Times: It is sometimes a good informative asset to students, but usually not of great value. Student Times: New edition of TOI aiming the young population of Ahmadabad. Times Life: It covers the changing lifestyle and the aligning ways. Times Property: It covers the aspects and scenario of the existing infrastructure segment. Matrimony Classifieds: It has gained credibility as the foremost and trusted matrimony service provider. These supplements are distributed area wise and are tailored to that locality, ads included on your area, things you may not know even after staying there since kids are all in here.
  30. 30. FEMINA BELIEVE Femina is a magazine, published fortnightly in India. It is owned by Worldwide Media, a 50:50 joint venture between BBC Worldwide and The Times Group. It is primarily a women's magazine and features articles on Relationships, Beauty & Fashion, Cuisine, and Health & Fitness. It also features articles on celebrities and various cultural facets of Indian women. Femina was first published in July 1959. It has organized and sponsored the Femina Miss India beauty pageant since 1964. From 1994 to 1999, it also sponsored the Femina Look of the Year contest to send an Indian contestant to the Elite Model Look competition. FEMINA BELIEVE Frequency: Bi-Weekly Publisher: The Times Group First Issue: 1959 Company: The Times Group Country: India Website: www.feminaindia.com In 2006, Femina received a Bronze Award from IFRA (the international association for newspaper and media publishing) in the category of Best Design in the 5th Asia Media awards.
  31. 31. FILMFARE Filmfare is a magazine, published every fifteen days in India. It is owned by Worldwide Media, a 50:50 joint venture between BBC Worldwide and The Times Group. It is primarily a film magazine. It is the oldest film magazine in India, just like the awards. Filmfare is known for being the number one entertainment magazine in India. It has also been widely owned by Indians outside of India as well. Filmfare organizes and sponsors the Filmfare Movie Awards for movies in Hindi, and the Filmfare Awards South for movies in the Kannada, Malayalam, Tamil, and Telugu languages. In 2005 Filmfare and Femina, along with several minor brands were split off into a subsidiary. 50% of this subsidiary has been sold to BBC Magazines. Filmfare has changed its look and sections from 2007 to the beginning of 2008. It has gone fortnightly as well. The editor of the magazine is Jitesh Pillai and some article writers include Anurada Choudary, Sanjeeta Angela Kumar, and Faheem.
  32. 32. READERSHIP  THE TIMES OF INDIA GROUP Filmfare Femina Total Readership: 69, 25,000  The Times of India (All Editions) The Economic Times (All Editions) Total Readership: 64, 05,000  READER‟S DIGEST Total Readership: 39, 84,000  OUTLOOK GROUP Intelligent Investor Outlook Total Readership: 17, 89,000  Women‟s Era & Champak Total Readership: 16, 70,000  INDIA TODAY GROUP India Today Business Today Computers Today Cosmopolitan Teens Today Total Readership: 68, 92,000
  33. 33.  CINE BLITZ Total Readership: 17, 94,000  THE WEEK Total Readership: 14, 96,000  STARDUST GROUP Stardust Savvy Society Showtime H Citadel Health & Nutrition Total Readership: 47, 03,000  HINDUSTAN TIMES (All Editions) Total Readership: 25, 40,000  DECCAN HERALD (All Editions) Total Readership: 10, 56,000  THE TRIBUNE (All Editions) Total Readership: 7, 11,000  INDIAN EXPRESS GROUP The Indian Express (All Editions) The New Indian Express (All Editions) The Financial Express (All Editions) Total Readership: 28, 03,000  CSR GROUP Competition Success Review General Knowledge Today Total Readership: 74, 49,000
  34. 34. QUESTIONNAIRE 1. Would you ever consider subscribing to a magazine? ( ) Yes ( ) No 2. Where do you purchase magazines from? ( ) Bookstalls ( ) Vendors ( ) Subscriptions ( ) Others 3. Which other magazines do you regularly purchase? 4. If you see a magazine in the shop, what would convince you to buy it? ( ) Pricing ( ) Packaging ( ) Cover Page ( ) Content ( ) Brand 5. Do you feel that the cover page plays a major role in sales of a magazine? ( ) Yes ( ) No
  35. 35. 6. Do you think that the price for Femina/ Filmfare is justified? ( ) Yes ( ) No 7. Are you satisfied with the content that Fem/Film offers? ( ) Yes ( ) No 8. Are you comfortable with the language used in Fem/Film? ( ) Yes ( ) No 9. If a magazine had a section where its readers could send in letters, would you ever consider sending one in? ( ) Yes ( ) No ( ) Sometimes 10. What do you think about full page adverts in magazines? ( ) Exceeds the important content ( ) Justified ( ) Doesn‟t Matter 11. Which content you feel worth reading from FEMINA? ( )Beauty & Cosmetics ( ) Health Solutions ( ) Travel Guides ( ) Food & Recipes ( ) Astrology ( ) On-Going Fashion & Trends ( ) Advertisements
  36. 36. ( ) Inspirational & True Stories 12. Which content you feel worth reading from FILMFARE? ( ) Movie Reviews ( ) Star Gossips ( ) Interviews with Film stars ( ) Lifestyle ( ) Forthcoming and New Releases ( ) Awards & Events 13. What would you like to see in the future editions of Femina/Filmfare? 14. Select the 1 out of 6 options that best describe Femina Believe: Modern Bold and Boring Motivating Refreshing Balanced and Revolutionary and and and between Progressive Archaic Inspiring Entertaining content and entertainment 15. Personal Details:  Name:  Age:  Gender:  Profession:  Address:  Telephone No: Thank you for your valuable time and kind cooperation!!!
  37. 37. DATA ANALYSIS 1. Would you ever consider subscribing to a magazine? ( ) Yes ( ) No 80% 70% 70% 60% 50% 40% 30% 30% 20% 10% 0% Yes No 2. Where do you purchase magazines from? ( ) Bookstalls ( ) Vendors ( ) Subscriptions ( ) Others 45% 40% 40% 35% 30% 30% 25% 20% 20% 15% 10% 10% 5% 0% Bookstalls Vendors Subscriptions Others
  38. 38. 3. Which other magazines do you regularly purchase?  Cosmopolitan  Good House Keeping  Stardust  India Today  Chitralekh  GR8..!! Inference: This was an open ended question asked to the respondents in order to know about which other magazines they purchase from the market. Most of the customers prefer „Cosmopolitan‟ among the magazines mentioned below. 4. If you see a magazine in the shop, what would convince you to buy it? ( ) Pricing ( ) Packaging ( ) Cover Page ( ) Content ( ) Brand 70% 60% 60% 50% 40% 30% 15% 17% 20% 10% 3% 5% 0% Pricing Packaging Cover Page Content Brand
  39. 39. 5. Do you feel that the cover page plays a major role in sales of a magazine? ( ) Yes ( ) No 120% 98% 100% 80% 60% 40% 20% 2% 0% Yes No 6. Do you think that the price for Femina/ Filmfare is justified? ( ) Yes ( ) No 120% 97% 100% 80% 60% 40% 20% 3% 0% Yes No
  40. 40. 7. Are you satisfied with the content that Fem/Film offers? ( ) Yes ( ) No 90% 78% 80% 70% 60% 50% 40% 30% 22% 20% 10% 0% Yes No 8. Are you comfortable with the language used in Fem/Film? ( ) Yes ( ) No 120% 96% 100% 80% 60% 40% 20% 4% 0% Yes No
  41. 41. 9. If a magazine had a section where its readers could send in letters, would you ever consider sending one in? ( ) Yes ( ) No ( ) Sometimes 50% 45% 45% 40% 36% 35% 30% 25% 19% 20% 15% 10% 5% 0% Yes No Sometimes 10. What do you think about full page adverts in magazines? ( ) Exceeds the important content ( ) Justified ( ) Doesn‟t Matter 50% 43% 45% 40% 36% 35% 30% 25% 21% 20% 15% 10% 5% 0% Exceeds the important Justified Doesn't matter content
  42. 42. 11. Which content you feel worth reading from FEMINA? Beauty & cosmetics 35% 2% 4% Health Solutions10% Travel Guides5% 23% 35% Food & Recipes12% Astrology9% 9% On-going Fashion & Trends23% 10% Advertisements2% 12% 5% Inspirational & True Stories4% 12. Which content you feel worth reading from FILMFARE? Movie Review s 5% 17% 29% Star Gossips Interview w ith Filmstars Lifestyle 18% Forthcoming & New Releases 21% 10% Aw ards & Events
  43. 43. 13. What would you like to see in the future editions of Femina/Filmfare? ( ) More about the lifestyle of Film stars ( ) Beauty Tips (Home Remedies) ( ) About television celebrities 70% o 60% 60% 50% 40% 30% 25% 20% 15% 10% 0% film stars beauty tips tv celebrities 14. Select the 1 out of 6 options that best describe Femina Believe: Modern & Progressive 9% Bold & Revolutionary 30% 13% Boring & Archiac 0% 10% Motivating & Inspiring Refreshing & 38% Entertaining Balanced between content & Entertainment
  44. 44. ANALYSIS & FINDINGS ANALYSIS FOR FEMINA Femina was believed to be a gossip magazine, talking about women, their bridal wear, season‟s make up tips...a magazine which had all your answers given. Femina Believe was next in line...with this the audience again turned around...They finally started realising that women had indeed changed... these women believed in themselves and the world around them vouches for it... But in reality, Femina as a magazine is really for woman of substance. As such every woman is woman of substance. But somehow in the day-to-day activities and stress that substance is overlooked and shadowed, that is the time this magazine helps to refresh it. It talks everything from relationship to finance, marriage, sex, romance, beauty, fashion, parenting, divorce, boredom, stress and the list goes on. A woman has come off age and she is there to defend, debate, compete and emerge as a winner... A woman is a multi-faceted person who always loves to explore the different substances of life. Unquestionably the Femina Fortnightly Women Magazine comprehensively caters to the indispensable & fundamental. Some of the topics covered under Femina: RELATIONSHIP: This is one of the best topic featured in Femina. Femina focuses in detail about the major milestones & the obstructing wallops in relationships and briefs in details about a few significant ways out off complicated relationships. A magazine openly discussing „Sex‟ is never a vulgarity if grappled from the educative aspect. Practically speaking, I have found every article Dr. Nandita de Souza (Sexologist) in Femina on Sex related topics to be highly enlightening and informative…….
  45. 45. HEALTH & FITNESS: This is a very common subject focused in most of the magazines. Femina also offers very useful tips for the diabetic patients, for persons who have recently recovered from some major infirmity like heart-attack, cancer patients, etc. In today‟s trend, what‟s a magazine without the mishmash of Vaastu? In Femina too, you could find some wonderful Tips for overcoming basic health problems like headache, stomach ache, body-aches. etc. It is an undeniable fact that Femina has spread a great awareness about Vaastu Shastra in the recent past through their regular articles by experts. HOROSCOPE: This is yet another fascinating page. You could just look for position of your moon-signs and read your fortnightly horoscope compiled by Great Astrologers. BEAUTY & FASHION: There are many pages allotted for this subject. They basically include, latest trends in fashions, costumes of best designer of the month, beauty contests, beauty buzz with a popular bollywood actress, who discusses about her Zodiac Sign to her bed-side beauty products to her most favourite cosmetics to a best beauty advice, advice on best party wear costumes to informal latest trends etc. Other areas like fashion highlights the collections from various designers which helps to understand the trend better and gives an idea before stepping out for shopping. CUISINE: One more great topic covered by Femina. This topic introduces new varieties of recipe everytime. The best part about this topic is that along with the complicated recipes they also have certain recipes that can be easily made at home.
  46. 46. Some of the other great subjects (not on regular basis) that Femina comprises of are: • Parenting • Kids Shopping • Surviving the Teenage • Ambience of Hotels • Love & Desire • Pregnancy • Exercises for an easy delivery • Tips for Would-be Mothers • Are you a loving / lovable Husband? Affirmative qualities of the magazine are, that they use good quality paper, have attractive well known models and a decent layout plan. In Femina one sees a lot of fashion, layouts of a number of clothes, makeup etc, many from international ramps. It contains small stories, which are helpful in daily life. Some problems related to relationship are also discussed in it. It contains beauty tips & fashion era. The fashion pages are glossy, well placed and excellent. The best pages are those on counselling where readers who have similar problems can know the answers without revealing their identities. Advice related articles like how to dress up for an interview or the first day at office, about how to cope up with stress and many more are great help. Sometimes the magazine carries contests which are also good. The best letter, the best story and others have prizes which anyone can win.
  47. 47. Occasionally the magazine does cover some political issues or even socio- economic issues. Finally the best part of the magazine is the food recipes they publish. The cookery section is interesting and mouth watering. That‟s one of the thing they have got right and bright, the way to a man‟s heart is through his stomach. All in all this is a fairly good woman‟s magazine. Futuristic, interesting and most importantly just right for the woman who is aware about herself. When it comes to style, fashion, beauty, health, there‟s just no other choice. Solo choice of all age groups from house makers to business women, from models to designers, from college girls to grey haired ladies. The magazine is a bundle of fun, knowledge, beauty and pleasure. The latest news in fashion, design and beauty are all present. Not only that, any queries regarding beauty and house, Femina always has had the answers. Seems like you ask for sugar and you get butter!!! This pot of gold at the end of the rainbow is all yours for a reasonable rate every fifteen days. What else can a book lover ask for? At last, we would like to conclude that Femina makes women proud of themselves.
  48. 48. RECOMMENDATIONS & SUGGESTIONS FEMINA Femina at times does publish odious topics such as : •How to win your girlfriend‟s heart by a strong kiss at the washroom… •Only way to control your wife is to beat her up… •Whose busts are cellulite (comparing bollywood & hollywood actresses) •Flush a fabulous session of lovemaking down the toilet… •Butts like fruits with a „Smooth Finish‟ There are undoubtedly a whole lot of people really getting annoyed by this kind of topics and the naughty, impish & filthy contents published under them. Femina could control this kind of grubby stuffings, to the maximum extent possible. The proprietors of the magazine being Bennett Coleman & Co (1938), one would expect a conception similar to the standards of The Times of India, and the authenticity of The Economic Times and a number of other publications, therefore more topics that cover the real issues should be introduced. Femina needs to add articles in relation to how women can attain equal status with men on basis of their talent and knowledge, not just on basis of being the ‟‟Fairer sex”. It pleases the eyes to see the ramp models posing in latest stuff. But sometimes the depicted designs are either too high on pocket or just not wearable in public. It should add on pages where girls can find street smart shopping.
  49. 49. ANALYSIS FOR FILMFARE “The objective of any film magazine is to capture the interest of its readers, and I personally think they do that pretty well.” CONTENT: Structure and contents of magazine are well organized and with impeccable matter planning. Areas cover the broadest walks of film industry. The freshness of contents is always well maintained. But this magazine does not cover Indian television industry properly, which is a bit low down, as no entertainment reporting is complete without the share of news from the strong television industry of India. FAIRNESS: This magazine is pretty good in terms of fairness. The magazine to a great extent lets us know the real issues associated with the filmstars. The best part of the magazine is that it doesn‟t create & print baseless. JOURNALISM: The power of journalism is way too strong with Filmfare and more so in today‟s changed shape of media where advertisement forms the major scheme of things for a media entity. Given that it is the part of the Times Group, it does attract best of the write-ups, interviews & star-attraction. No star can afford to keep away from the magazine. And it does have a pinch of salt in it‟s reporting, which in fact is a necessary ingredient of an entertainment magazine. This magazine‟s power & clout attracts best of the advertisement & advertorials to it, which in fact is required to run such a magazine profitably. No doubt with all the ingredients in right quantity this magazine has such a strong reach among the urban populace of India.
  50. 50. Apart from that the magazine is favourite amongst the people because of the following reasons: Widely circulated film magazine in India with more than 1 lakh subscribers excluding occasional buyers of this magazine. A film magazine for those fans who can‟t get enough of stars on the silver screen and want to know about their personal life. Filmfare is probably the only one that maintains a fine balance between the gossip and actual information. There are good quality pictures to begin with. Interviews which give you an update on the professional and personal life of the stars. And the best of all who can forget the free gifts - unique with each issue of Filmfare. Filmfare awards a very smart marketing tool which cannot be missed by anyone.
  51. 51. RECOMMENDATIONS & SUGGESTIONS FILMFARE The magazine should include or emphasise in detail on the following sections: Hot spots This section should contain articles about the hottest topic in industry and hottest doesn‟t mean that love between X hero and Y heroine or a new boy friend of heroine Y etc., it should be about the film industry. For example, ARR scoring for “Lord of the rings”, Lagaan nominated for Oscars, Deepa Mehta‟s again with “Water”, Aamir Khan in Rising Sun etc., and information of this kind should be dealt under this section. New Comers It should contain the reviews of the movies released last month and the movie should analyzed in detail and the pros and cons of the movie should be discussed. It should contain the reviews of the albums released last month and the music should be analyzed in detail without any compromise. Trend Setters Definitely there are many unforgettable movies and trend setting movies of bollywood. So those movies should be reviewed and the reasons for its success should be analyzed. “What stuff in the movie made it unforgettable and trend setting?” This section should give a detailed answer for this question.
  52. 52. Old is gold This section should discuss on the old movies and reviews on old good movies and the biographies about old directors, actors, actresses, musicians, technicians etc., should be written. Through this we honour them for their contribution to Indian cinema. Interviews This section should contain interviews with talk of the town personalities about their new venture or anything related to their work. Preamble It is the section under which previews are written for new movies or albums that are going to be released soon. Tips for dummies Some tips given for direction /cinematography/editing /choreography and all the techniques behind the screen in making movies from experts in those fields. It need not be in detail and just enough to explore the difficulties in each field. And make the people aware of what is going on behind the screen so that they can appreciate the works of the people behind the screen also. For example, how a song is recorded, how a scene is split into shots, how a lighting pattern is chosen for a scene, how a song is choreographed, how double act shots are taken, how to write a story, how to write a screenplay, how important is make-up for a movie, how sets are built, how a scene is edited etc. Birthday Bash The information about the birthday dates of famous film personalities in forthcoming month and also small biographies about them and their career in film industry.
  53. 53. Coming up This section is to make your readers to buy your next issue and should contain some topics that are going to be dealt in the next issue. The topics that you mention here should be attractive enough to force the reader to buy the next issue. Health Tonics This section should contain some selected feedback from the readers about your previous issue and it is a very important section for the improvement of the magazine sales. Reader‟s contests and prizes. In this section the magazine can conduct some contests and attract the readers and give away the prizes for the winners. It should contain information about new contest and information about winners of the previous contest. The contest should not be silly like asking questions like what is the first movie of hero X, what is the color of costume of Y heroine in Z movie song, instead it should induce imagination and creativity in readers mind. Example: Write a better climax for movie „X‟, write a different lyrics for the song „Y‟ for same situation etc.
  54. 54. BIBLIOGRAPHY WEBSITES  www.wikipidea.com  www.google.com  www.feminaindia.com  www.mouthshut.com  www.fimfare.com  www.top10magazines.com  www.timesofindia.com  www.economictimes.com  www.allreview.com

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