Dictionary definition- a phenomenon in sociology where a shared or group intelligence emerges from the collaboration and competition of many individuals Collective intelligence is also a form of networking enabled by the rise of communications technology, which has enabled interactivity and users generating their own content.
The success of the giants born in the Web 1.0 era who have survived to lead the Web 2.0 era appears to be this, that they have embraced the power of the web to harness collective intelligence
The web of connections grows organically as an output of the collective activity of all web users. Relates to hyperlinking; users discovering content and linking to it-O’Reily
Yahoo!, the first great internet success story, was born as a catalogue, or directory of links, an aggregation of the best work of thousands, then millions of web users. While Yahoo! has since moved into the business of creating many types of content, its role as a portal to the collective work of the net's users remains the core of its value.
Google uses PageRank, a method of using the link structure of the web rather than just the characteristics of documents to provide better search results. This ultimately benefits the individual and makes Google a more useful search engine
Ebay’sbusiness models relies on web 2.0 in order to survive, and is totally dependant on user activity (buyers and sellers all interlinked).
It is a truism that the greatest internet success stories don't advertise their products. Their adoption is driven by "viral marketing"--that is, recommendations propagating directly from one user to another. You can almost make the case that if a site or product relies on advertising to get the word out, it isn't Web 2.0. Amazon being a prime example Innovative companies that pick up on this insight and perhaps extend it even further, are making their mark on the web: (other sites who fail to do this may not be successful in the future)
Jaron Lanier Digital Maoism- ‘Reading a Wikipedia entry is like reading the bible closely. There are faint traces of the voices of various anonymous authors and editors, though it is impossible to be sure’.
Twitter# symbolFacebook suggested friends – collective intelligence, tagging etc.
Gives you suggested songs from friends’ lists- music suggestion
Innovative companies that pick up on this insight and perhaps extend it even further, are making their mark on the web: (other sites who fail to do this may not be successful in the future)
