3. HUNDUSTAN UNILEVER LIMITED
Type public company BSE : HUL .
Founded 1933.
Headquarters Mumbai.
key people harish manwani (chairman),
Nitin paranje ( CEO & MD).
Industry fast moving consumer goods.
Products home & personal care, foods ,
water purifier.
Employees over 65000 direct or indirect.
5. Basic INTRODUCTION
HUL is the market leader in Indian consumer
product.
In 2007 HUL was rated as most respected company
in India for the past 25 year by business world.
It has over 35 brands.
It has the largest number of brands in the most
trusted brand lists.
The company has the distribution channel of 6.3
million outlets.
6.
7. COMPANY PROFILE
Formed in 1933 as Lever Brothers ltd. In 1956 it is renamed
as HINDUSTAN LEVER LTD. Through the merger with
HINDUSTAN VANASPATI MFG. CO. LTD. and UNITED TRADERS
LTD.
Sales : Rs. 13,718 crores
Market capitalization: $6,660 million
Equity share: 51.55%
The company was renamed in 2007 to HINDUSTAN
UNILEVER LTD
Category: 20 companies in home & personal care and food
& beverages.
8. STRENGTHS
R&D and Market strategy
Largest exporter of the country
HUL is a part of the Unilever group, hence strong
brand equity and name.
Strong distribution network.
Market capitalization of Rs.110421.76(crores)
Project SHAKTI-creating brand awareness in rural
areas.
Part of CSR
Efficient man power:15000 employees,1400
managers.
9. OPPORTUNITIES
Tap rural markets and increase penetration in urban
areas
Mergers and acquisitions
New brand segments: medicines etc.
Diversification
Expansion of horizon outside Asia.
10. WEAKNESSES
Stiff competition with domestic and international
brands.
Inability to transform its strategies at right time.
Lacked the ability to call shots and power pricing.
HUL is continuously loosing its market share due to
presence of other strong FMCG brands.