In the marketing world, digital marketing seems to be the challenging sector where there are various way to promote our brand and that can be done through the web marketing techniques. The techniques are updated often accordingly towards the changes in the trends. The digital marketing helps out to create a great reach among the society and that can be done through the social media. Our website position and rankings can be improved by the SEO techniques which concentrate highly in gaining the web user to visit our site where the visitors can be converted to the customers and that can be done through the digital marketing technology.