De grens over: internationaal uitrollen van een Business venture (case study) Patrick Hurenkamp #ETS13

1. The Leading Internet Venture Builder
Crossing borders with your business: our lessons learned
Patrick Hurenkamp – MD Rocket Internet Benelux

2. #1 Start with a flexible set-up

3. Involve existing talentSmall new team
Flexible infrastructureExternal help as-needed
Create an entrepreneurial and learning environment

4. …be ready to scale when you
get traction

5. #2 Invest in local talent and
dare to give them autonomy…

7. …but make sure to share knowledge
and track performance

8. #3 Test your product and roadmap
against all country markets

9. Swipe & Sign Chip & PIN
Clear differences in product needs from
country to country

10. #4 Adapt marketing to local context

11. #5 Be ready to make mistakes…

12. … but learn fast and document for
the next roll-out