- Hermes is a global logistics company that provides supply chain services and had a turnover of $2.64 billion in 2013. - It has over 11,800 employees worldwide and processes 452 million parcels per year in Europe. - The European outdoor market was worth $13.7 billion in 2013, including $1.2 billion in online sales, with the top 10 countries accounting for 86% of retail sales.

1. June 2014 updated
Август 2014
October 2014
Outdoor Market Online: Russia & Europe

2. Hermes Group Facts & Figures
Интернет-магазин уже есть, и было бы неплохо:
Hermes – is the only global service provider positioned closed to customers and provides all services along the supply chain
— Turnover of the Hermes Group в 2013
$2,64 bln
— Suppliers joined Hermes-OTTO International supply chain and it keeps growing
2000
— Employees of Hermes Group worldwide
11 800
— For Hermes Fulfilment due the world’s largest automatic returns warehouse in Haldensleben
The VDI
Innovation Award
2013
— Parcels per year are processed by Hermes in Europe
452mln
Sourcing & Product
Transport Logistics
Full Service E-Commerce
Distribution
— Hermes is a premium sponsor of the German Bundesliga

3. USA
EU
USA
EU
EU
CN
EU USA
GLOBAL E-COMMERCE
CN
DE
CN
CN
EU CN USA
EU
EU
HNT’s Clients

4. Outdoor Industry Total Retail Sales
European outdoor market (incl. Russia) volume $ 13,7 bln (+3% YoY) incl. $ 1,2 bln online sales
Source: European Outdoor Group, Hermes Nextec Russia estimations

5. TOP-10 European Outdoor Market Leaders
13,4%
25,7%
12,2%
6,3%
5,7%
5,6%
5,0%
4,5%
4,1%
3,0%
% of the European total outdoor market, 2013
Source: European Outdoor Group, Hermes Nextec Russia estimations

6. TOP-10 Countries’ Market Contribution
TOP-10 countries provide 86% of the outdoor retail sales in Europe
Source: European Outdoor Group, Hermes Nextec Russia estimations

7. European Outdoor Market Structure (2013)
Apparel
Footwear
Outdoor accessories
Backpacks & luggage
Tents
Climbing equipment
Sleeping bags & mattresses
Source: European Outdoor Group, Hermes Nextec Russia estimations

8. Russia’s Outdoor Market Specifics
•Mushroom & berry pickers, fishermen influence
•Weak position of special outdoor apparel
•Strong position of gumboots
•Strong position of tents
•Practically no climbing

9. Outdoor Audience Segmentation (Russia)
A.Hikers, campers, fishermen, hunters
B.Countryside & summerhouse livers, summer residents
C.Outdoor leisure pleasurers
D.Outdoor sportsmen (Extreme)

10. 70 mln people
Countryside & Summerhouse Livers, Suburbans
•Products: apparel, footwear, burner stove, lantern, gas heater, air mattress, etc.
•Total audience: 70 mln. At least 9 mln of them are the Internet purchasers.

11. 33 mln people
Hikers, Campers, Fishermen, Hunters
•Products: footwear, tent, sleeping bag, burner stove, inflatable boat, fishing chair, backpack etc.
•Total audience: 33 mln. At least 8 mln of them are the Internet purchasers.

12. 20 mln people
Outdoor Leisure Pleasurers
•Products: footwear, event shelter, chair, lantern, cooling box, air mattress, backpack, etc.
•Total audience: 20 mln. At least 8 mln of them are the Internet purchasers.

13. 1,5 mln people
Outdoor Sportsmen (Extreme)
•Products: apparel, footwear, backpack, sleeping bag, protection equipment etc.
•Total audience: 1,5 mln. At least 1 mln of them are the Internet purchasers.

14. Russia’s Outdoor Market Volume
Russian outdoor market volume $ 1 bln (+7% YoY) incl. $ 60 mln online sales
Source: European Outdoor Group, Hermes Nextec Russia estimations

15. Russia: Most Active E-Shoppers
1.Outdoor extreme sportsmen
2.Young fishermen
3.Hikers

16. Russian Outdoor Online Market Perspectives
Outstripping growth rate of the Russian outdoor online market in 2014 +30% YoY 5-fold market growth through 2013-2020 period up to $ 290 mln
Outdoor online market dynamics forecast, $ mln, Russia, 2013-2020
Source: Nextec Russia estimations

17. Contacts: Oleg Zhukov Head of Marketing Hermes NexTec Russia Oleg.Zhukov@hermesworld.com www.hermesworld.com