The academic landscape is changing and this is a result of the transition from a 20th century information society to a 21st century networked society (Rheingold, 2010). Many academics are adapting to these changes by maximising and leveraging multiple digital tools to communicate, create, collaborate and connect. This seminar focuses on how academics are using these digital tools to build their profile, identity and brand within and beyond their institutions. The presenter will highlight several case studies drawn from the University of Huddersfield and other HEIs. The audience will also be encouraged to share their experiences of using these digital tools to build their academic reputation

1. Digital
Scholarship:
Leveraging digital tools in the 21st century
Olaojo Aiyegbayo

3. “The construction of online identities
or personas is now an essential
activity for the academic both from
the perspective of university value
and individual/career value.”
Barbour & Marshall (2012)

5. Web 1.0

6. Web 2.0

7. Personal Professional
identities identities

8. Presentation
Digital
Identity
Reputation
Costa & Torres 2011

9. Barbour & Marshall (2011,2012)

26. Digital tools Frequency
Twitter 7
Blog 4
Linkedin 4
None 4
Personal website 2
Unilearn 2
Facebook 2
University repository 2
Mailing lists 2
Google+ 1
Google Scholar 1
Google Docs 1
Academia.edu 1

28. Discussion Questions
What are your reflections on Googling
yourself?
Do you have a strategic or scattered
approach towards managing your digital
profile?
What are the challenges of building a
professional digital identity?

29. Reference Links:
http://www.flickr.com/photos/lge/5791602217/sizes/z/in/photostream/
http://www.flickr.com/photos/philliecasablanca/4789125747/sizes/z/in/photostream/
http://www.flickr.com/photos/jaydee92/4990254615/sizes/z/in/photostream/
http://www.flickr.com/photos/mfk-nuernberg/5517208398/sizes/z/in/photostream/
http://www.flickr.com/photos/mfk-nuernberg/5517208920/sizes/z/in/photostream/
http://www.flickr.com/photos/davedehetre/4831830187/sizes/z/in/photostream/
http://thenounproject.com/noun/building/#icon-No4387
http://thenounproject.com/noun/house/#icon-No3966
http://thenounproject.com/noun/lecturer/#icon-No1499
http://www.flickr.com/photos/jontintinjordan/3736095515/

30. Reference links (2):
http://www.flickr.com/photos/jontintinjordan/3736095793/sizes/z/in/photostream/
http://www.flickr.com/photos/jontintinjordan/3736096721/sizes/z/in/photostream/
http://www.flickr.com/photos/jontintinjordan/3736096943/sizes/z/in/photostream/
http://www.flickr.com/photos/jontintinjordan/3736890536/sizes/z/in/photostream/
http://goodsportsbyglennstout.com/wordpress/wp
content/uploads/2011/03/IMG_1617.6519.jpg
http://www.petewoodcock.com/
http://michelle-sports.blogspot.co.uk/
http://www.daveyp.com/blog/
http://knowmansland.com/
http://www.flickr.com/photos/nfwm/6009342073/sizes/z/in/photostream/
http://www.flickr.com/photos/urthstripe/98542961/sizes/z/in/photostream/