A simple introduction to the basic concepts of strategic planning addressing anyone who works in any organization, aiming at elucidating some vague terms like strategy, environmental scanning, mission, vision,......!! It is very important to every employee, who is a bit away from decision makers in his organization, to know the basic concepts at least.

1. Ola H. Elgaddar, MD, PhD, MBA, CPHQ, LSSGB
Lecturer of Chemical Pathology
Executive Director of the Quality Assurance Unit
Medical Research Institute – Alexandria University

6. Sources
Ø Dr. Abd EL Nasser Hosney AL Sharfa,
Quality unit, Faculty of Science, Alex Uni
Ø Dr. Marwa Abd El Salam Madkour,
I.M department & QAMRI – MRI, Alex Uni
Ø Prof. Sherif Delawar.
AAST, Strategic management course resources
Ø Thomas L. Wheelen & J. David Hunger,
Strategic Management & Business Policy

7. Strategic Management:
A set of managerial decisions and
actions that determines the long-run
performance of an organization.
It includes:
• Internal and external environment scanning
• Strategy formulation
• Strategy implementation
• Evaluation and control

8. Prentice Hall, Inc. ©2012 1-8

9. Environmental scanning:
Is the monitoring, evaluation and
dissemination of information from the
external and internal environments to key
people within the organization

10. 10
Keep an Open Mind
100% Input
Old Paradigms
Limiting Thoughts
10% value
100% Input
Creatively
Seeing New
Opportunities
100%+ value

11. P
E
S
T
L

17. Stakeholders???

19. Sources of data collection:
ØBrainstorming sessions with stakeholders
representatives
ØInterviews
ØQuestionnaires (Periodic / SWOT)
ØAudits (Internal / External)
ØSelf study
ØStudents’ results
ØProgram and Course reports
ØObservations

24. Strategic Management:
A set of managerial decisions and
actions that determines the long-run
performance of an organization.
It includes:
• Internal and external environment scanning
• Strategy formulation
• Strategy implementation
• Evaluation and control

25. Strategy formulation:
Is the development of long-term plans for
the effective / efficient management of
environmental opportunities and threats in
light of organizational strengths and
weaknesses (SWOT)

27. Prentice Hall, Inc. ©2012 1-27
Mission- the purpose or reason for the organization’s
existence
Vision- describes what the organization would like to
become
Objectives- the end results of planned activity

29. Facebook vision statement:
“People use Facebook to stay connected with
friends and family, to discover what’s going on
in the world, and to share and express what
matters to them.”

31. Prentice Hall, Inc. ©2012 1-31
Strategies- form a comprehensive master plan that
states how the corporation will achieve its mission
and objectives using available resources
Policies- the broad guidelines for decision making
that links the formulation of a strategy with its
implementation

32. Strategy implementation :
The process by which strategies and policies
are put into action through the development
of:
•Programs
•Budgets
•Procedures
Executive plan

33. Evaluation and control :
ØThe process in which corporate activities
and performance results are monitored so
that actual performance can be compared to
desired performance
ØDone annually
ØStrategic plan is modified accordingly

34. What did we do so far??
ØContributing in Alex Uni new strategic plan committee
Ø A strategic plan committee in the institute
(All stakeholders were represented….. Everybody is welcome)
Ø Alumni database and questionnaire
Ø Community stakeholders council
Ø Analysis for periodic questionnaires and audits
Ø Action plan for NAQAAE visit report
Coming soon!!
ØSWOT Questionnaire
ØInterviews

36. OLA