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THE FEMALE GAMESWomen athletes were MBLM FLTR Olympics

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THE FEMALE GAMESWomen athletes were a prominent theme during the Olympics. In the1984 Los Angeles Games, only 24 percent of the athletes were women.In the London Games, women represented 44.4 percent of the athletes,with every country sending at least one woman. None symbolizedachievement more than the first female athlete from Saudi Arabiato participate in the Games. 17ConclusionsCan the masses get as excited The IOC organization needs There may be significantand be as supportive of women to reflect the balance of its opportunities to use womenathletes in professional leagues constituents—its athletes. athletes as advertisingas they are when those athletes While 44% of the athletes in the spokespeople given theirare representing their countries? London Olympics were women, success and visibility in the only 20 percent of the IOC’s Olympics. However, studies members are women.18 show that women athletes are generally paid less and used less effectively than their male counterparts.19 9

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