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THE SOCIAL GAMES 306 BILLION MBLM FLTR Olympics

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THE SOCIAL GAMES 306 BILLION Pieces of Information SHARED 1 OVER THE 17 days OF THE OLYMPICS = 208,333 SHARES PER SECOND EQUIVALENT TO EVERY PERSON IN THE WORLD SHARING 45 timesOTHER FACTSWhile the Games were more inclusive than Restricting brands that were not official Angry fans protested the delay of games Michael Phelps, one of the most prominentever, the International Olympic Committee sponsors soured the athletes and resulted and lack of live content by NBC by athletes of the Games, generated the most(IOC) became increasingly restrictive, in their protesting through social channels complaining through social media. However, online traffic and shares at 3 million itemspolicing the usage of their trademarks to their followers.3 the protests did not impact NBC’s ratings, per day.5 4throughout the UK.2 which were their highest ever.4

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