4. What are the 5 labels for the Spice Girls? How are they signified in the following pictures? Girls - If you were a young teenage Girl in the 90’s which one would you have been? Why?? Did the Spice Girls in any way affect your Identity Construction?? The image of the Spice Girls was deliberately aimed at young girls, an audience of formidable size and potential; reinforcing the range of appeal within the target demographic were the bandmates' five distinctive personalities, which encouraged fans to identify with one member or another. This marketing was helped in no small way by the aliases assigned to each member of the group. Shortly after "Wannabe's" release, the group appeared in Top of the Pops magazine where each member was given a nickname based upon their image: Victoria became "Posh Spice", Emma became "Baby Spice," Melanie B was named "Scary Spice", Geri was named "Ginger Spice", and Melanie C became "Sporty Spice".