7. Big Data: Key Benefits
Insights to drive operational
efficiency
Insights to drive product/service
optimization
Ability to attract, grow and
retain customers
Insights to drive channel
efficiency
Fraud detection and risk
management
Deloitte Report 2012: What business opportunities does big data offer your organization?
10. Big Data Analytics: Key Challenges
Interactive analytics on Big Data
Ad-Hoc Self-Service Analysis
Single view from multiple sources
11. Interactive Analytics on Big Data
Problem:
• Trade-off between real-time
analytics vs. detailed raw data
access
Solution:
• Analytical RDBMS for online
analytics
• NoSQL DB as source for
RDBMS and most detailed row
data
Operational and
Historical Analytics
NoSQL
RDBMS/DW
Source
12. Ad-Hoc Self-Service Analysis
Problem:
BI Users
• Give ability for BI users to
explore and analyze data in
highly customizable manner
Data Model
Toolset
Solution:
• Solid Dimensional Data Model
• Effective BI Query/Analysis Tool
• Good User Support System
OLAP
In-Memory
RDBMS/
NoSQL
13. Single View From Multiple Sources
Client
Problem:
• Single view from multiple
sources
• Track performance against
company targets
Solution:
• Dashboard
• KPI and Scorecards
Internet
Server Tier
15. Security Reporting System
Business Goals:
Comprehensive analysis of
network attacks
Solution:
Collects data from network
appliances and visualizes it
Key Facts:
Machine generated data
Big Data: 7.5BLN log records per
day
20. Web Analytics Case Study
Business Goals:
Optimize web site usage and
increase sales
Solution:
Provide click analysis and geolocation of visitors and the
following metrics to the analysts
such as: Hits, Visits, Page
View, New Visitors, Active
Time, etc.
23. SoftServe BI/Big Data Offering
Data Warehousing
Data Integration
Data Mining
Big Data Analytics
System Performance
Optimization
Data Visualization and Analysis
