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Y o  rs
                      ui
                  sp ee ch
                  t o x ic
Flickr: Strep72          by Chiara Ojeda
Communication is a



 universal

 human trait.    Flickr: Elsie esq.
Everyone communicates.
Flickr: ohhector
Verbally




                          Verbally
Flickr: Tayrawr Fortune
Flickr: Shandi-lee




                     non-verbally
Flickr: qthomasbower




                       Visually
Musically
Flickr: oldschoolrocker
Flickr: star5112




                   Gustatorily
Kinesthetically




            Flickr: andriux-uk
Yup. we’ve communicated...




Pretty much since the dawn of time.
                                 Flickr: The Adventurous Eye
Yet, communication is
 also one of the most
 poorly cultivated
 human traits.



Flickr: tanakawho
The single
      biggest problem
      in communication...




Flickr: j / f / photos
...is the illusion that
                                         it has taken place.
                                             (George Bernard Shaw)




Flickr: Joaquin Villaverde Photography
s ay s”,
                           y o n e unicator!
            Ev  rreat comm
               eg
                 “I a ma




Flickr: Stefan
Flickr: ~Oryctes~




      But, take it
    from me.
    most of us
    are not*.
*Note: Unlike the average
                    presenter, clowns
                    are actually
                    great communicators!



Flickr: ~Oryctes~
They engage &
move others.




                Flickr: YOGURINHA BOROVA
They are
audience-centered.




                     Flickr: YOGURINHA BOROVA
They ar
       e risk-t
               akers.
                   Flickr: Tati Fontes
According to Nancy Duarte,

86.1%believe that
            of executives surveyed




strong communication
directly impacts their success.
                               Flickr: the|G|™
Yet, only    25.2%
       practice for more than




2 hours
for a “high-stakes” presentation.
                                Flickr: the|G|™
We have created a
   Communication
   drought.

Flickr: foshydog
How do we
   cultivate
 great
   Communication?



Photo © 2011 J. Ronald Lee
ALL
         First, learn that




        communication
        is “high stakes”.
                       (Nancy Duarte, slide:ology)




Flickr: mike r baker
Communicate as if every
                Susan NYC                kevin dooley




Conversation                Meeting




Presentation                Class
                jurvetson             Sterling College




         is high stakes.
Five tips for




`




    communication growth
tphets




                                 Wonderlane




1. Understand your audience

                           BenjaminThompson




                         open hardware summit
tphets




                                  Wonderlane




adapt to audience feedback.

                           BenjaminThompson




                         open hardware summit
tphets




                                       Wonderlane




emotion moves audiences to action.


                                BenjaminThompson




                               open hardware summit
tphets




                                              Wonderlane




without an audience, there is no resonance.


                                       BenjaminThompson




                                      open hardware summit
tphets




                                Wonderlane




Be selfless, not selfish.

                            BenjaminThompson




                        open hardware summit
Flickr: Hryck.




2. Vision trumps all other senses




                            Flickr: Angelo González
bullets kill.
(So do clip art, Comic Sans, and the fire animation.)




                                               Flickr: Hryck.
Pair one image with one clear idea.
                                              Flickr: Angelo González




Help your audience retain more information longer.
Compfight and Flickr Are your friends.
                                Flickr: J
                                          D Hanco
                                                 ck




Choose Creative Commons; show attribution.
Brandon Christopher Warren   anyone's ghost




3. prepare and practice
Devote sufficient time to communication.

Flickr: Brandon Christopher Warren
36-90 hours for a



analyze         generate
                 ideas &              storyboard           Design
audience        research                 ideas             visuals




       Donnay         Andrea Collet            Anant N S             WA State Library




 1 hour presentation with 30 slides.
                                            (Nancy Duarte, Slide:ology)
Don’t wing
your speech.

EVER!
(Being unprepared leads to presentation anxiety)




                                       Flickr: anyone's ghost
Practice like TEDsters do.
                                                       jurvetson




The shorter the talk, the longer the rehearsal time.
                                  (Nancy Duarte, Duarte Blog)
4. Empathize with your audience.




          Flickr: Juliana Coutinho    Flickr: Verano y mil tormentas.   Flickr: Verano y mil tormentas.




   Flickr: Pink Sherbet Photography       Flickr: Sebastiaan ter Burg             Flickr: cinnamon_girL
Your audience is a friend, not a rival.




                                 Flickr: Juliana Coutinho
[W]e must realize that we are all
different in the way we perceive the world




                                 Flickr: Verano y mil tormentas.
and use this understanding as a guide to
  our communication with others. (Tony Robbins)




Flickr: Verano y mil tormentas.
Focus on making a difference for others.

                               Flickr: Pink Sherbet Photography
Sir Ken Robinson,
   “Schools Kill Creativity”




     One empathetic talk = 13.4 million viewers


Flickr: Sebastiaan ter Burg
Don’t give a
  presentation you
  Wouldn’t want to sit
  through.              (Nancy Duarte, Slide:ology)




Flickr: cinnamon_girL
5. continuously grow your skills.




Flickr: Zach Klein
pamhule             Johan Larsson          katerha




read               subscribe                 follow
Note: this is only a small sampling of resources!
read
  A new way to present
read
  Content & Delivery
read
  Visual design
subscribe
  Phil Presents & Ethos3 Blog
subscribe
 Six Minutes & Creating Communication
Follow
Empowered Presentations & Slides that Rock
Follow
  JesseDee & Emiland
Follow
 David Crandall & Mars Dorian
It is not the strongest
                    nor the most intelligent
                    of the species that survives,
Flickr: zachstern
but the one most
                    responsive to change.
                                  (Charles Darwin)
Flickr: zachstern
Flickr: JD Hancock




Tweak your
speech &
change the world.

chiara.ojeda@gmail.com
@The_Bombadier on Twitter
http://tweakyourslides.wordpress.com

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