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In today’s world, we each carry the world’s knowledge in our pants and purses. As consumers, our uninhibited ability to access information made possible by the proliferation of high-speed broadband, smart mobile devices, and peer-to-peer social networks has forever changed the way we research, consider and ultimately buy the products and services that become a part of our personal and business lives. Research from the Marketing Leadership Council even goes as far as to suggest that approximately 57% of purchase decisions are made prior to the buyer ever communicating with a sales representative.
Listen to this high-energy presentation and open your mind to the philosophies, methodologies and technologies behind Inbound Marketing – a progressive form of marketing that meets this change in consumer behavior head on. Nate’s presentation has been designed to help you shift your mindset, while empowering you to begin the journey of using online content and marketing automation to capture customer attention, build trust and drive qualified customers deep into the purchase funnel.