What comes after ASO, app store optimization, click to download campaigns, C2D and active installs?
App retention, app user retention, mobile crm, Mobile Customer Relationship.
Challenges: (too) many apps and limited space on homescreen, app usage, frequency of app usage, user app retention, acquisition costs versus app retention, In-app-overlay formats, email, deep links, deep linking, Push Notifications, android, iOS, opt-in, mobile retargeting, customer life cycle,
Onboarding Dialogue, tutorial, Net Promtor Score, NPS, In-App Retargeting, The 7 Rules of Good Push.
pushio, ad4push, 360dialog, little postman, xtify, localytics, Accengage, capptain, appannie, appboy, Urbanairship, Appoxee, Amazon Simple Notification Service