Portfolio

J. Caleb Peterson
Design Portfolio
The first section of this portfolio depicts the 3+ years of design experience for the company Nygard
Dimensions, working as a Production Designer for their tradeshow, display, and business event department.

The second area covers recent experience in freelance design work in a variety of media.

©2002 Nygard Dimensions

These are my initial renderings of one of my concepts for a modular
staging system that was to be rented by various clients such as
Lutheran Brotherhood and Boston Scientific.



Concord Stock Set
Early Concept Renderings


These renderings are from the same series of early concepts for stock
stage sets. The images show three price ranges and was designed
to use Octanorm aluminum extrusion and fabric.



Aerosail Stock Set
Early Concept Renderings

Concord Stock Set
Client Presentation Renderings


Here are the final renderings that were presented
to Lutheran Brotherhood for their annual
meeting in Hawaii. Note the changes
in the color scheme to create a
more neutral feel that would
work for many clients.



Here are two photographs of the same set for a
Boston Scientific event. Each unit is built using
Octanorm and. panels. Able to break down
into small units for shipping and storage,
they can be set up by 2 people using
minimal tools.

Concord Stock Set ©2002 Nygard Dimensions
Boston Scientific Express Brand
Launch Event
The Minneapolis Hyatt Regency

After the
final concept for this booth
was approved by ConAgra, I took Al Jesson’s
design and created this engineering model using FormZ.
This model was built to within 1/16” tolerances while in close
collaboration with Production Manager Paul Heath. I was able to quickly and
accurately draft the shop and set-up drawings. The following pages are some examples.


ConAgra Store Brands ©2002 Nygard Dimensions

20x40 Tradeshow booth
Engineering Model Rendering

Here are two photos of the finished
booth. Little or no adjustment to the plans were
needed during the construction phase of the project.


ConAgra Store Brands ©2002 Nygard Dimensions

PLMA Tradeshow, Chicago

Jennie-O Turkey Store

The next few pages
cover two more booth concepts that I
created models for construction and set up plans.


Concept Renderings

This booth has a fully functioning kitchen in its center
and a cooking demo area in
the front.


Jennie-O Turkey Store


Conference Room


Carvery Station

This concept is
for a modular booth system
integrating with several display units that
already exist. This configuration is only used once a year
while the rest of the time the “towers” and kiosks were shipped
domestically and internationally to various events throughout the year.
The next page shows photos of an event in Europe. This was a challenging
project that required obtaining product specs from several sources and integrating
them into the design concept, so that installation of those products was as smooth as possible.


B/E Aerospace ©2002 Nygard Dimensions
60x60 Tradeshow Booth
Concept Renderings


B/E Aerospace ©2002 Nygard Dimensions

20x40 configuration
AIE, Hamburg Germany

CUE 2001
Stage Set, Anaheim California


These two events used two arrangements of the same set pieces in
larger locations with audiences in excess of 5000. I was the on site
coordinator for both of these projects, working closely with
the client, on site staff, and rigging crews to make sure
the concept turned out as the designer and
client intended.

EcoQuest
Stage Set, Excel Center ©2002 Nygard Dimensions

St. Paul

©2002 Nygard Dimensions ©2002 Nygard Dimensions

This and the following page illustrate 3D art that I created
for use by the graphics department of Nygard Dimensions
in a Power Point presentation project. All frames were
derived from thumb-nail sketches provided by the
graphic designer in charge of the project. All
3D frames are organized into one FormZ
file using layers and views.

Worldtrak
Power Point Presentation ©2002 Nygard Dimensions

©2002 Nygard Dimensions ©2002 Nygard Dimensions

Worldtrak
Power Point Presentation ©2002 Nygard Dimensions

MQ Software
3D representational graphics
initial concepts


Here are two more examples of 3D graphic work for Nygard Dimensions.
These conceptual images were used as illustration ideas
depicting data integration software.


©2003 ACME Digitallaboratories Cash Systems
Casino Kiosk Prize Game
Renders for game screens

©2003 ACME Digitallaboratories

Recently the company Cash Systems developed an interactive kiosk concept that awards a pair
of airline tickets once per day as a promotional piece to be used by casinos. Working
with Andrew Charon from ACME Digitallaboratories I assisted in the
development of the interactive game by creating this model
and animations of the wheel spinning down to different
results. Matthew Bergen, also with ACME, provided
initial concept sketches and the icon designs
used on the wheel.

©2003 ACME Digitallaboratories Cash Systems
Casino Kiosk Prize Game
Renders for game still


Intro position ACME Digitallaboratories
CD-Rom interface Design
Still frames from interface motion sequences

Activation Sequence 1



In order to gain more experience in interactive design, I took on this project to create a 3D interface
of a self promotional CD-Rom for ACME Digitallaboratories. These six still frames from
the the amination sequences I created illustrate my design concept for a mechanical
device that changes configurations for the various sections of the presentation
This model will serve as a template for Andrew to place the data and
images of ACME’s capabilities, services, and
examples of design work.

Activation Sequence 2

©2003 ACME Digitallaboratories Activation Sequence End Frame ACME Digitallaboratories
CD-Rom interface Design
Still frames from interface motion sequences

Portfolio Sequence 1



Portfolio Sequence End Frame

Atomic Props & Effects
PSP Handheld Gaming System
Billboard

Recently I have been working as a freelance designer for Atomic Props & Effects. They are
known throughout the country for their eye-popping 3D sign and billboard designs. These
renders illustrate a design model that I created from product shots of the new PSP handheld
gaming and video system.

Ripley’s Believe It or Not
Museum Front Signage

This interesting design was created to present for a possible location of a Ripley’’s Believe It or Not
Museum location near Times Square New York. This model was created based on a provided
sketch. The tentacles were meant to act as support structure for the Ripley’s logo.

Target Mini-golf Hole

One of the very first projects that I did for Atomic involved this miniature golf hole that was
placed in the Guthrie sculpture garden for an all summer event sponsored by Target. For this
project I took the original concept design and produced this production model and shop drawings
for Atomic’s shop. The following pages contains a couple of examples of those plans.

Target Mini-golf Hole
Shop Drawings

PSP Handheld Gaming System
Billboard

For the rollout of the new Sprint brand image following the merger of Sprint and Nextel,
Atomic Props was hired to create this billboard design for a New York location. The work-
ing screen in this sign highlights the new streaming video capabilities available on new
phone models. This billboard is currently up and running in its New York location.

Upon request sample animations of the interactive pieces in this portfolio can be
e-mailed. A broadband internet connection is recommended.
A CD can also be delivered if requested.

Thank You for your time
J. Caleb Peterson
612.729.2437
cpeterson@auraleyes.net

Portfolio

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