Why Crisis Preparedness?
It’s a brave new world for brands...
The competitive landscape has
changed… • Fewer product-based
• Technological developments
• Global sourcing
focus on brand values,
• Easy access to pricing information
…as has the broader social context
• Increased access to information • Corporate brands,
• High profile corporate scandals
not just product brands
• Stakeholders who are better informed, • Why not to buy a
closely coordinated and increasingly cynical
brand, versus why to
• More focus on corporate social