Facebook's powerful graph search is highly under-leveraged. As a true “social search", it's based on people, posts, photos, events, and much more. Imagine aggregating the vast amount of Facebook data for users to intelligently search within. Graph search also responds to a natural language query – which makes it easier for you to use. Check out the SlideShare below to learn next-level Facebook for business strategies.

1. NEXT‐LEVEL
FACEBOOK
STALKING
FOR BUSINESS
STEPHEN BOSWELL, MBA
KEVIN NICHOLS, MBA
WWW.OECHSLI.COM

2. WHAT TO EXPECT
1 Facebook's graph search
2 Seek out major life events
3 What your competitors are saying
4 Find introducers
5 Friends who "Like" your page
6 People who don't "Like" your page
7 Facebook Selling Essentials
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3. GRAPH SEARCH?
WHAT IS FACEBOOK'S
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4. GRAPH SEARCH
FACEBOOK'S
A search engine based on the vast amount of Facebook intelligence
(e.g., people, posts, photos, places, pages, groups, apps, and events
on the social network).
Responds to natural language queries
Ex search: “My friends who like XYZ Wealth Management”
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5. FINANCIAL ADVISORS
HOW CAN
LEVERAGE THIS FOR BUSINESS?
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6. MAJOR LIFE EVENTS
1. SEEK OUT
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7. MAJOR LIFE EVENTS
SEEK OUT
Facebook is the home of
major life events.
Search for keywords like
“new grandson”
Your results will be specific
to your Facebook network
and a combination old and
new posts.
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8. YOUR COMPETITORS
2. SEE WHAT PEOPLE SAY ABOUT
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9. YOUR COMPETITORS
SEE WHAT PEOPLE SAY ABOUT
Want to see what people are posting about another
advisor or firm in town? Simply run a keyword search
with their firm name:
“XYZ Wealth Management”
“XYZ Financial Planners”
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10. INTRODUCE YOU
3. FIND SOMEONE WHO CAN
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11. CAN INTRODUCE YOU
FIND SOMEONE WHO
Introductions are one of
the most powerful
marketing tactics for
financial advisors.
Find introducers by
searching amongst your
Facebook friends.
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12. SEARCH EXAMPLES
FINDING INTRODUCERS
My friends who work at [company name]
If you don’t know anyone who directly works at that
company, you can also see which of your friends knows
someone who does.
Friends of people who work at [company name]
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13. "LIKE" YOUR PAGE
4. FIND FRIENDS WHO DON'T
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14. DON'T "LIKE" YOUR PAGE
FIND FRIENDS WHO
Search who likes your page
and compare it your friend
list to identify the stragglers.
My friends who like [your page
name]
Send a personal message to
each of your friends asking
them to support you.
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15. "LIKE" YOUR PAGE
5. UNDERSTAND PEOPLE WHO
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16. WHO "LIKE" YOUR PAGE
UNDERSTANDING PEOPLE
Gather insight into the
behaviors of your
audience by finding the
posts they like, tend to
engage with, and more.
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17. SEARCH EXAMPLES
PEOPLE WHO "LIKE" YOUR PAGE
Posts liked by people who like [your page name]
Pages liked by people who like [your page name]
Photos liked by people who like [your page name]
Videos liked by people who like [your page name]
Favorite interests liked by people who like [your page name]
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18. WWW.OECHSLI.COM
THAT'S JUST THE TIP OF THE ICEBERG
4-part webinar series begins April 20th
Hosted by Stephen Boswell
and Kevin Nichols
Learn More at bit.ly/FBselling16
FACEBOOK
SELLING
ESSENTIALS

19. FACEBOOK
SELLING ESSENTIALS
LEARN TO LEVERAGE THE WORLD'S BEST MARKETING PLATFORM
SOURCE NAMES, DEEPEN CLIENT RELATIONSHIPS, PROFILE
PROSPECTS WITHOUT COMING ACROSS AS INTRUSIVE
HERE'S WHAT YOU GET:
4 content-packed sessions , weekly starting 4/20 at 2:00 PM ET
Q & A with Stephen Boswell and Kevin Nichols
Access to recordings of each session
Handouts for each session
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20. SPEAKERSFACEBOOK SELLING ESSENTIALS
STEPHEN BOSWELL, MBA
Chief Operating Officer at The Oechsli
Institute and author of Best Practices
of Elite Advisors
KEVIN NICHOLS, MBA
Coaching Director at the Oechsli Institute
and author of The Indispensable LinkedIn
Sales Guide for Financial Advisors
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21. SESSION 1 SESSION 2
Your Personal
Facebook Profile
Your Personal
Facebook Profile,
cont.
Creating a Facebook
Page for Your
Business
SESSION 3
Advertising on
Facebook
SESSION 4
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22. SESSION 1
YOUR PERSONAL FACEBOOK PROFILE
Building the ideal personal Facebook profile
Respecting the culture and earning the right to be “friends"
Authentic posts = relationships accelerators
Talking to clients about Facebook
Must-know privacy settings
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23. SESSION 2
YOUR PERSONAL FACEBOOK PROFILE
The amazing Facebook newsfeed
Facebook’s Graph Search
Surprise and Delight ideas
Creating targeted “lists"
A “like,” “comment,” and “share” strategy
Using Facebook “events"
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24. SESSION 3
CREATING A FACEBOOK PAGE FOR YOUR BUSINESS
The difference between Personal and Business pages
The first steps to building Facebook “likes"
How and why you should humanize your brand
Secrets to encouraging engagement
The best day of the week to post
Posting content your target market cares about
Automation tools that work
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25. SESSION 4
ADVERTISING ON FACEBOOK
Defining demographics
Understanding what your customers “like"
Designing your ad (valuable + snackable)
The most effective CTAs (calls to action)
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26. FACEBOOK
SELLING
ESSENTIALS
bit.ly/FBselling16
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27. THE OECHSLI INSTITUTE
ABOUT US
We're a research-based coaching organization. For over three decades, we've
conducted ongoing studies on affluent investors and elite financial advisors.
Through these parallel studies, we've found ourselves in a unique position in
that we're able to field test the empirical data uncovered with hands-on
application through our performance coaching.
Learn more at www.oechsli.com
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28. WWW.OECHSLI.COM
CONNECT WITH US