A presentation delivered at DMS Expo October 2009 in Cologne on "What is Modern Output Management?" and the role of Social Media. Will discuss trends, the benefits and pitfalls for implementing.

1. Strategy Partners Netherlands BV DMS EXPO 2009
Modern Output Management
Trends, benefits and pitfalls of
modern Output Management.
Will Social Media overtake Printed Media?
Oscar Dubbeldam
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Agenda Strategy Partners
Who is Strategy Partners? Independent market research and analysis
organisation.
Modern Output Management?
Within Europe
The European trends in EOMS Provides also best practice consultancy to
The tangible business benefits organisations in Enterprise Content
Management
Pitfalls, what to do to go around
Innovation in Document Communication
Document Communication Strategy Innovation in Automated Document Process
Recommendations Management.
Offices and associates in UK, Benelux, Nordic,
Germany, Switzerland and southern.
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Modern Output Management? Social Media – did you know?
Personalized communication Years to reach 50 million users
Radio, 38 years
Multi-
Multi-channel delivery TV, 13 years
Internet, 4 years
Color prints iPod, 3 years
Facebook reached 100 million users in 9 months
Web shop to order prints
35% of book sales on Amazon are for the Kindle
Inserting without OMR marks 24 of 25 largest newspapers are experiencing record
declines in circulation
Fleet management and business rules
200.000.000 million blogs
And what about Social Media? Generation Y and Z consider e-mail passé
e-
Social Media – it’s a fundamental shift in the way we
communicate
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2. Strategy Partners Netherlands BV DMS EXPO 2009
Modern Output management The ADPM model – your benchmark
Requires a different thinking of the traditional
Print and Mail activities.
It’s not about the printed document
It’s about how we want and can communicate
with our customers
But how can we change the external
communication without disrupting the internal
processes?
Nr. 1; understand the technical environment
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The European trends The In/Out Trends In Output Management
Ad-hoc business correspondence
Ad-
Process automation
TransPromo
Lean and 6 sigma
Integration of BPM, CRM, DMS and OM
Outsourcing
Planning and control
Printing equipment
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Ad-hoc business correspondence
Ad- Process Automation
High demand to replace the existing Microsoft
Word Macro based environments.
Business user must own the templates, and
the content. Not the lay-out and production.
lay-
Must be integrated with the traditional
document composition data streams.
Web based, Word based, or proprietary.
proprietary.
Many vendors – with different offerings
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3. Strategy Partners Netherlands BV DMS EXPO 2009
TransPromo – Think twice Lean and 6 sigma in output
Lean Manufacturing with Six Sigma as a
goal to produce the output.
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Integration of BPM, CRM, DMS and OM Planning and control
At the vendor level, e.g.
EMC – Captaris, Documentum and DocumentSciences
Captaris,
Oracle – Stellent and SkyWire
ISIS Papyrus
At the user level
Customer web portals
Closed loop processing
Business solutions
Connecting the mid-office (legacy) applications
mid-
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Outsourcing The toner battle
The traditional outsourcing of the total in-house
in- Printing Equipment
Print and Mail activities is on its return.
Toner versus solid or liquid ink
Inflexible contracts
No innovation
or (environment versus speed versus quality)
Expensive Multiple brands are bringing high volume cut -
cut-
sheet printers to market
Outsourcing is valid when
All of above are tackled Duplex cut sheet printing
It encompasses the business process High volume color versus cost and quality
It’s a part which is not the core of the innovation
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4. Strategy Partners Netherlands BV DMS EXPO 2009
Benefits Time to Market
Who provides the best;
• Value proposition
• Tangible business results
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Cost savings Critical part of the organisation
Every solution should provide a value The Print and Mail business unit is not there to execute
but to innovate
proposition with tangible cost savings.
Translating the business goals to business solutions
FTE in the operations
Postal savings
Return on Customer
Resource optimization
Unfortunately not many vendors know
the value proposition of their own
product in tangible business benefits!
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Pitfalls Understanding the cost elements
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5. Strategy Partners Netherlands BV DMS EXPO 2009
Point Solutions Vendor knowledge
Don’t focus on enhancing just one The technical capabilities or the business
functional item of the ADPM model benefits.
Limited benefits Product or solution
Technology approach What’s the value proposition
Integration work
Pricing based on shareholder value or
Best of Breed or One Stop Shop business value
One Stop Shop doesn’t always mean it works When will or can they deliver a fixed price
together
proposal?
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The recommendations The Document Communication Strategy
Strategic and tactical should be in balance!
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The Document Communication Strategy Recommendations
Content Invest in the right trends
Baseline assessment Savings on postage are giving the highest
rewards
• Mission and vision
• Objectives and strategies Process automation – understand the options, by
• Business needs
listening to multiple vendors
Documents, Technology and People Take the time to develop a Document
Communication Strategy
• Mission critical documents
• Software and hardware Pay per use – without a minimum
Problems and solutions Dare to share the benefits of the proposed
solution.
• Business perspective
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