1. WHAT SHOULD E-TYPES
DO TO IMPLEMENT STRATEGY?
Capstone Project:
Strategy Implementation Plan for e-Types
Subject: Strategy Implementation Plan for e-Types.
Course Created by: Copenhagen Business School.
Hosted by: https://www.coursera.org.
Course Author: Nicolai Pogrebnyakov
Student: Giorgi Lobjanidze.
Companion Material: e-Types-StrategyImplementation-ExecutiveSummary _GL v1.0.pdf
10.04.2016 – Tbilisi - Copenhagen

2. Strategy Implementation Plan Development Process
Strategy implementation is the translation of chosen strategy into organizational action so as to achieve strategic goals and
objectives. Strategy implementation is also defined as the manner in which an organization should develop, utilize, and amalgamate
organizational structure, control systems, and culture to follow strategies that lead to competitive advantage and a better
performance. Оor goal is e-Types Strategy plan development.
For e-Types Strategy Implementation plan development following activities should be performed:
1. Recall Strategy Goals and objectives from e-Types Strategy;
2. Evaluate strategy in the Balanced Scorecard System (BSC);
3. Evaluate strategy in the Objectives and Key Results System (OKR);
4. Build Strategy implementation plan in the 6 dimensions: Goals and Metrics (1), Organizational structure (2), Communication (3), Resistance
and Risks (4), Organizational culture (5), and Power and Informal networks (6);
5. Combine previous results and Build General Strategy implementation Plan.
6. As visualized in the diagram Corrective actions can be performed during this process.

3. E-Types Vision Statement and Objectives
Corporate Objectives (BCG)
1. Benefit from Internet / Dotcom boom – Make permanent clients
and industry trends Research;
2. Work with Conservative and Modern Companies;
3. Consider Entering in the new market segments: Web Site, Printing
materials;
4. Investigate Global Market Opportunities.
Business Objectives (5 forces)
1. Work closely to Clients, promote edgy designs and encourage new
thinking;
2. Promote radical, innovative designs for Customers and Potential
Customers;
3. Organize e-Types partners forum (Or some kind of Survey and Feedback
Solution) where customers can send a positive / negative message
about e--Types work and work force, Customers ideals about different
aspects of Company and Design;
4. Raise Awareness as a Creative, Open and Client friendly and Stable
Company;
5. Organize e-Types partners forum (Or some kind of Survey and Feedback
Solution) where customers can send a positive / negative message
about e--Types work and work force, Customers ideals about different
aspects of Company and Design.
Functional Objectives
1. Develop corporate culture for value proposition to customer (Value –
Cost paid and Benefits received - from Client side of view;
2. Adapt e-Type staff activities in a constant “learning” process using
various tools (Lessons learnt, Brainstorming for new ideas, Innovations
etc.);
3. Motivate e-Type Staff Team Working Synergy;
4. Hire / Work with Talented Designers (Take attention in Students).
Values
• Capture Opportunities and make things happen;
• Do things better than anyone else in the identity
industry;
• Foster openness, respect and create excitement;
• Synergy, Teamwork, Innovations and Creativity.
MISSION
• We do Identity.
Vision
• We will be the most valued business partner of our
customers.

4. E-Types – Balanced Scorecard
MISSION
• We do Identity.
Vision
• We will be the most valued business partner of
our customers.
Strategy
• Capture Opportunities and make things
happen;
• Do things better than anyone else in the identity
industry;
• Foster openness, respect and create
excitement;
• Synergy, Teamwork, Innovations and Creativity.
• Customer Perspective - (To achieve our
vision, how should we appear to our
customers?)
• Service Excellence;
• Trusted Business Partner;
• Value Proposition;
• Enhance Customer Visibility (Internal and
External).
Internal Business Process Perspective - (To satisfy
our customers and stakeholders, at what business
processes must we excel?)
• Develop new products;
• Understanding Customer Segments;
• Provide Valuable Response;
• Cross-Sell the Product Line;
• Shift to Appropriate Chanel.
• Innovative product development cycle.
Learning & Growth Perspective - (To achieve our vision, how
will we sustain our ability to change and improve?)
• Hire key Technical Talent;
• Implement Cross-Training;
• Align Personal Goals;
• Increase Employee productivity;
Financial Perspective - (To achieve our goals, how
should we appear to our shareholders?)
• Broaden revenue Mix;
• Enhance Revenue Opportunities
• Improve Operational Efficiency;
• Improve e-Types Financial Health.

5. Process
Perspective
Customer
Perspective
Financial
Perspective
Organizational
Perspective
Trusted
Business Partner
Value
Proposition
Customer
Growth
Develop new
products
Provide
Valuable
Response
Cross-Sell
the Product
Line
Understanding
Customer
Segments
Process than
enhance and Deliver
Edgy products
Process That
Enhance Customer
value
Innovative product
development cycle
e-Types
Informational
Capital
e-Types
Organizational
Capital
e-Types
Human Capital
Improve e-Types
Financial Health
Enhance
Revenue
Opportunities
Broaden
revenue Mix
Improve
Operational
Efficiency
Service
Excellence
Shift to
Appropriate
Chanel
How should we appear
to customers?
At what do we need
to excel to fulfill
customer
expectations?
How will we sustain our
ability to improve?
What are our most
important financial
outcomes?
Sustained
Shareholder
Value
E-Types – Strategy Map
e-Types
Customer
Capital
Enhance
Customer
BRAND

6. E-Types strategy implementation area:
Goals and Metrics

7. E-Types strategy implementation area:
Organizational Structure

8. E-Types strategy implementation area:
Communication