5. SEO Is Always Changing
- Google algorithm updates
- Keeping up with your competitor's efforts
6. Do You Have the Time to Keep Up?
- SEO and Marketing can go hand-in-hand
- But not all small businesses have the time to do their own
marketing
7. The Case for Outsourcing
- Let the experts do their thing while you do yours
- That means you can focus on running your business
8. Beware
- Not all SEO companies are reputable
- Stay away from automated SEO tools and 'black hat' firms
9. The Proof Is In the SEO's Own Website
- If they spam you, they are black hat
- How can they improve your position if they're invisible on
Google themselves?
