Learn about the market research tools, designed for startups and small businesses: SurveyMonkey, Google Consumer Surveys, Proved.co

1. Market researchMarket researchMarket researchMarket research
for startups:for startups:for startups:for startups:
understand your customers and
reduce your risks
Market researchMarket researchMarket researchMarket research
for startups:for startups:for startups:for startups:
understand your customers and
reduce your risks

2. The big onesThe big onesThe big onesThe big ones
spend enormous budgets
to research the marketplaceresearch the marketplaceresearch the marketplaceresearch the marketplace
US $ 31.2 billion worldwide
US $ 3.2 billionUS $ 3.2 billionUS $ 3.2 billionUS $ 3.2 billion in the UK
US $ 9.9 billion in the USA
The big onesThe big onesThe big onesThe big ones
spend enormous budgets
to research the marketplaceresearch the marketplaceresearch the marketplaceresearch the marketplace
US $ 31.2 billion worldwide
US $ 3.2 billionUS $ 3.2 billionUS $ 3.2 billionUS $ 3.2 billion in the UK
US $ 9.9 billion in the USA

3. Those guys nevernevernevernever
develop or market a product until they
reduced their risk to a minimumtheir risk to a minimumtheir risk to a minimumtheir risk to a minimum
Those guys nevernevernevernever
develop or market a product until they
reduced their risk to a minimumtheir risk to a minimumtheir risk to a minimumtheir risk to a minimum

4. 40%
26%
22%
12%
How do they spend those 31bln?
To understand their customersTo understand their customersTo understand their customersTo understand their customers
and reduce their risksand reduce their risksand reduce their risksand reduce their risks
How do they spend those 31bln?
To understand their customersTo understand their customersTo understand their customersTo understand their customers
and reduce their risksand reduce their risksand reduce their risksand reduce their risks
Understanding:Understanding:Understanding:Understanding:
U&A, qual, CRM
Risk reduction:Risk reduction:Risk reduction:Risk reduction: pre-tests, modeling
Ad tracking
Other

5. Well, maybe you wouldn’tWell, maybe you wouldn’tWell, maybe you wouldn’tWell, maybe you wouldn’t
mind to understand andmind to understand andmind to understand andmind to understand and
reduce risks too?reduce risks too?reduce risks too?reduce risks too?
Well, maybe you wouldn’tWell, maybe you wouldn’tWell, maybe you wouldn’tWell, maybe you wouldn’t
mind to understand andmind to understand andmind to understand andmind to understand and
reduce risks too?reduce risks too?reduce risks too?reduce risks too?

6. UnderstandUnderstandUnderstandUnderstand
• What do customers need?
• Are they ready to pay?
• What colors they like?
• What messages are relevant
to them?
• What services they expect?
• What and why they would tell
their friends?
UnderstandUnderstandUnderstandUnderstand
• What do customers need?
• Are they ready to pay?
• What colors they like?
• What messages are relevant
to them?
• What services they expect?
• What and why they would tell
their friends?
Reduce risksReduce risksReduce risksReduce risks
• What’s size of my market?
• Who will pay my price?
• Which design will sell better?
• What they understand
from my ads?
• Is free delivery necessary?
• Who will recommend me?
Reduce risksReduce risksReduce risksReduce risks
• What’s size of my market?
• Who will pay my price?
• Which design will sell better?
• What they understand
from my ads?
• Is free delivery necessary?
• Who will recommend me?

7. Why startups
and SMEs are not in
the game?
Why startups
and SMEs are not in
the game?
It used to be expensive!It used to be expensive!It used to be expensive!It used to be expensive!
It used to take weeks!It used to take weeks!It used to take weeks!It used to take weeks!
It used to be expensive!It used to be expensive!It used to be expensive!It used to be expensive!
It used to take weeks!It used to take weeks!It used to take weeks!It used to take weeks!

8. This used to be true…This used to be true…This used to be true…This used to be true…This used to be true…This used to be true…This used to be true…This used to be true…

9. Nowadays most research
studies are just copycopycopycopy----pastedpastedpastedpasted
by thousands of managersthousands of managersthousands of managersthousands of managers.
Nowadays most research
studies are just copycopycopycopy----pastedpastedpastedpasted
by thousands of managersthousands of managersthousands of managersthousands of managers.
Expensive managers hours inExpensive managers hours inExpensive managers hours inExpensive managers hours in
expensive offices.expensive offices.expensive offices.expensive offices.
Expensive managers hours inExpensive managers hours inExpensive managers hours inExpensive managers hours in
expensive offices.expensive offices.expensive offices.expensive offices.

10. DIY research was aDIY research was aDIY research was aDIY research was a
breakthrough in 2000sbreakthrough in 2000sbreakthrough in 2000sbreakthrough in 2000s
DIY research was aDIY research was aDIY research was aDIY research was a
breakthrough in 2000sbreakthrough in 2000sbreakthrough in 2000sbreakthrough in 2000s

11. SurveyMonkeySurveyMonkeySurveyMonkeySurveyMonkey:::: do it yourself!

12. What can you do withWhat can you do withWhat can you do withWhat can you do with SurveyMonkeySurveyMonkeySurveyMonkeySurveyMonkey????
Write yourWrite yourWrite yourWrite your
questionnairequestionnairequestionnairequestionnaire
Max 10 questions
for free
No logic &
complex
questions for free
Write yourWrite yourWrite yourWrite your
questionnairequestionnairequestionnairequestionnaire
Max 10 questions
for free
No logic &
complex
questions for free

13. What can you do withWhat can you do withWhat can you do withWhat can you do with SurveyMonkeySurveyMonkeySurveyMonkeySurveyMonkey????
Distribute link for your surveyDistribute link for your surveyDistribute link for your surveyDistribute link for your survey
Max 100 responses for free
Still those are YOUR responses, you have to find them
Distribute link for your surveyDistribute link for your surveyDistribute link for your surveyDistribute link for your survey
Max 100 responses for free
Still those are YOUR responses, you have to find them

14. What can you do withWhat can you do withWhat can you do withWhat can you do with SurveyMonkeySurveyMonkeySurveyMonkeySurveyMonkey????
See summarizedSee summarizedSee summarizedSee summarized
and raw responsesand raw responsesand raw responsesand raw responses
Pre-defined charts
and tables on per
question basis
No export for free
No analysis at all
See summarizedSee summarizedSee summarizedSee summarized
and raw responsesand raw responsesand raw responsesand raw responses
Pre-defined charts
and tables on per
question basis
No export for free
No analysis at all

15. SurveyMonkeySurveyMonkeySurveyMonkeySurveyMonkey
is a great tool,is a great tool,is a great tool,is a great tool,
still some challengesstill some challengesstill some challengesstill some challenges
do persistdo persistdo persistdo persist

16. What questions to ask?What questions to ask?What questions to ask?What questions to ask?
— It just seems easy to ask questions
— But usually takes a little more time than you expected
— Not only your questions – introduction, profile, branch logic
— Question types are confusing
— SurveyMonkey questionnaire designer is for professionals,
which is great if that’s who you are
— Results are quite sensitive to questionnaire wording, presentation
and a lot of other little things
— Bottom line: you have to learn new things to design your
own questionnaire
— It just seems easy to ask questions
— But usually takes a little more time than you expected
— Not only your questions – introduction, profile, branch logic
— Question types are confusing
— SurveyMonkey questionnaire designer is for professionals,
which is great if that’s who you are
— Results are quite sensitive to questionnaire wording, presentation
and a lot of other little things
— Bottom line: you have to learn new things to design your
own questionnaire

17. How to find responses?How to find responses?How to find responses?How to find responses?
—You’ve launched your survey, now what?—You’ve launched your survey, now what?
Data collection takesData collection takesData collection takesData collection takes
surprisingly a lot of time,surprisingly a lot of time,surprisingly a lot of time,surprisingly a lot of time,
even if you have an activeeven if you have an activeeven if you have an activeeven if you have an active
customer base.customer base.customer base.customer base.
1.51.51.51.5----2 weeks is average!2 weeks is average!2 weeks is average!2 weeks is average!
And what if you don’t?And what if you don’t?And what if you don’t?And what if you don’t?
Data collection takesData collection takesData collection takesData collection takes
surprisingly a lot of time,surprisingly a lot of time,surprisingly a lot of time,surprisingly a lot of time,
even if you have an activeeven if you have an activeeven if you have an activeeven if you have an active
customer base.customer base.customer base.customer base.
1.51.51.51.5----2 weeks is average!2 weeks is average!2 weeks is average!2 weeks is average!
And what if you don’t?And what if you don’t?And what if you don’t?And what if you don’t?

18. How to interpret results?How to interpret results?How to interpret results?How to interpret results?
For any nonFor any nonFor any nonFor any non----trivialtrivialtrivialtrivial
questions answersquestions answersquestions answersquestions answers
and percentages itselfand percentages itselfand percentages itselfand percentages itself
are meaningless.are meaningless.are meaningless.are meaningless.
You need actionYou need actionYou need actionYou need action
standards andstandards andstandards andstandards and
benchmarks.benchmarks.benchmarks.benchmarks.
Both are usuallyBoth are usuallyBoth are usuallyBoth are usually
a byproduct ofa byproduct ofa byproduct ofa byproduct of
previous researchprevious researchprevious researchprevious research
experience.experience.experience.experience.
For any nonFor any nonFor any nonFor any non----trivialtrivialtrivialtrivial
questions answersquestions answersquestions answersquestions answers
and percentages itselfand percentages itselfand percentages itselfand percentages itself
are meaningless.are meaningless.are meaningless.are meaningless.
You need actionYou need actionYou need actionYou need action
standards andstandards andstandards andstandards and
benchmarks.benchmarks.benchmarks.benchmarks.
Both are usuallyBoth are usuallyBoth are usuallyBoth are usually
a byproduct ofa byproduct ofa byproduct ofa byproduct of
previous researchprevious researchprevious researchprevious research
experience.experience.experience.experience.

19. NextNextNextNext----gen research toolsgen research toolsgen research toolsgen research tools
are here to helpare here to helpare here to helpare here to help
NextNextNextNext----gen research toolsgen research toolsgen research toolsgen research tools
are here to helpare here to helpare here to helpare here to help

20. You
write questions
You
find respondents
You
interpret results
You
write questions
GoogleGoogleGoogleGoogle
delivers respondentsdelivers respondentsdelivers respondentsdelivers respondents
You
interpret results
Proved.coProved.coProved.coProved.co
writes questionswrites questionswrites questionswrites questions
Proved.coProved.coProved.coProved.co
delivers respondentsdelivers respondentsdelivers respondentsdelivers respondents
Proved.coProved.coProved.coProved.co
interprets resultsinterprets resultsinterprets resultsinterprets results
From DIY to full-service solutions
Turnaround:
weeks
Turnaround:
Up to 7 days
Turnaround:
Max 24 hours

21. GCS: select target

22. GCS: build questionnaire

23. GCS: get kinda report with results

24. Google Consumer Surveys
is good for …
Measuring market size
Do you own a dog?
Understanding customers
Which quality do you look for most when
purchasing a dog toy?
Timely questions
Which of the following messages do you like
most for a dog toy company?

25. Proved.co is about ideas validation
Start-up ideas
Product ideas
App ideas
Product features
Promo ideas
Product claims
Price points
Designed
for inspirational
entrepreneurs
—to get potential
customers feedback
—to benchmark their
ideas against
thousands of others

26. Proved.co: set-up
Define the
target group
and describe
your idea.
Launch!

27. Proved.co: first feedback in minutes

28. Proved.co: your idea analysed and
scored against thousands of others

29. Proved.coProved.coProved.coProved.co is good foris good foris good foris good for
—Validation of any businessValidation of any businessValidation of any businessValidation of any business----related ideasrelated ideasrelated ideasrelated ideas
—New business / new product
—New marketing campaign / new promotion
—New price strategy / price promotion
—Quick choice between two and moreQuick choice between two and moreQuick choice between two and moreQuick choice between two and more
—Directions, concepts, ideas, messages, etc
—Investment opportunities, etc.

30. FinalFinalFinalFinal
thoughtsthoughtsthoughtsthoughts
FinalFinalFinalFinal
thoughtsthoughtsthoughtsthoughts

31. —Whatever you do, it’s investmentWhatever you do, it’s investmentWhatever you do, it’s investmentWhatever you do, it’s investment –––– of yourof yourof yourof your
money, your time, your passionmoney, your time, your passionmoney, your time, your passionmoney, your time, your passion
—It’s time to understand your customers andIt’s time to understand your customers andIt’s time to understand your customers andIt’s time to understand your customers and
reduce your risks, like big guys do, because yourreduce your risks, like big guys do, because yourreduce your risks, like big guys do, because yourreduce your risks, like big guys do, because your
investments are much more precious and risksinvestments are much more precious and risksinvestments are much more precious and risksinvestments are much more precious and risks
are much more disastrousare much more disastrousare much more disastrousare much more disastrous
—Research your market, test your ideas.Research your market, test your ideas.Research your market, test your ideas.Research your market, test your ideas.
—You can do it yourself and learn a couple of newYou can do it yourself and learn a couple of newYou can do it yourself and learn a couple of newYou can do it yourself and learn a couple of new
things in the process.things in the process.things in the process.things in the process.
—Or use a new generation of research tools: easyOr use a new generation of research tools: easyOr use a new generation of research tools: easyOr use a new generation of research tools: easy----
totototo----use, fast, accurate and costuse, fast, accurate and costuse, fast, accurate and costuse, fast, accurate and cost----effective.effective.effective.effective.