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Association Marketing - LTCi

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National Long Term Care Brokers
National Long Term Care Brokers
BusinessEconomy & Finance
1 of 22
Developing Association Sales… …a Process Using the Internet Presented by: Brian M. Johnson, CLTC, MBA National Long-Term Care Brokers, Ltd .
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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do we want as agents? ,[object Object]
So what’s our true challenge in selling Long-Term Care Insurance? ,[object Object],[object Object]
Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What makes an Association, an Association? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Market LTCi to Associations? ,[object Object]
Why Market LTCi to Associations? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages to the Association ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Underwriting for Associations ,[object Object],[object Object],[object Object]
Which Associations are the Best to Market To? ,[object Object],[object Object]
Where To Find Associations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who to Speak to at an Association ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Once you have the endorsement, how do you market to the membership base? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points To Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mock Web Presentation
Mock Web Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies Library Association – 3,400 Members Nurses’ Association – 24,000 Members Restaurant & Tavern Association – 1,800 Members
Bringing It All Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for the opportunity ,[object Object],[object Object]

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