1. The Top 3 Barriers Preventing You From Achieving Your Ideal Image Does beauty really from come from the inside out or does your physical appearance play the greater role?

2. Researched and produced by… © New York Smile Design 2010 2 Sponsored by:

4. We have seen the impacts image and appearance have in and on our society!

5. We wanted to understand why!

7. Investigating the latest research surrounding appearance and image

8. Do we really think beauty is only skin deep or are our brains hard wired to think otherwise?

9. Tips for enhancing the overall appearance of our facial features© New York Smile Design 2010 4

10. The Definition of Beauty © New York Smile Design 2010 5

11. How do we define beauty? A 1943 Professor of Humanities, Alexander Nehamas, of Princeton University asked his class… What is beauty? Are there objective standards of beauty? Or is beauty in the eye of the beholder? Must art be beautiful to be great art? How does beauty play a role in the experience of a good life? © New York Smile Design 2010 6 Source: PhilosophyTalk. org http://www.philosophytalk.org/pastShows/WhatisBeauty.htm

12. The hidden mystery The secret of beauty and attractiveness has been a quest of humans for as long as we have been civilized Many women – even some men - spend up to one-third of their income on improving their looks © New York Smile Design 2010 7 Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html

13. Why the expense? Beautiful people receive special attention from teachers, the legal system and employers Good-looking people tend to make more money than their plain-Jane counterparts In fact, researchers found that beautiful people tend to earn 5% more Research has uncovered there is a "plainness penalty," - below-average-looks earn 9% less Attractive people are viewed as honest and helpful while unattractive people are viewed as rude and unfair © New York Smile Design 2010 8 Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html

14. Research surrounding beauty Attractiveness may be hard wired in our brains Surprisingly, people from a variety of different ages, races and cultures agree on what is and isn't beautiful Babies, as young as 3 months, can identify and prefer faces most adults would deem beautiful Europeans can pick out the same beautiful Japanese faces as Japanese would and vise versa In fact, humans can even agree on the attractiveness of monkey faces – which rules out racial, cultural and even species influences © New York Smile Design 2010 9 Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html

15. Our brains are recognizing much more than a beautiful face Most people can assess emotions, personality traits and fertility – as well as beauty -- almost instantaneously In fact, the human brain contains the fusiform, which is located in the back of the head near the spine This neural pathway recognizes the faces of family and friends When it's damaged, individuals cannot recognize anyone or even distinguish against photographs of plain and beautiful faces © New York Smile Design 2010 10 Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html

16. Studies show… When we recognize a face as "beautiful" we are making a judgment about their health and vitality We interpret facial symmetry (the similarity of left and right halves of a face) and the smoothness of the skin to mean a person has good genes and is free from disease Studies have shown that facial symmetry is one of the best observational indicators of good genes and healthy development These traits are what we mean when we say someone is attractive © New York Smile Design 2010 11 Source: Direct quotes and excerpts from author: Dan Eden writer for Viewzone2.com Article: What makes us attractive? http://viewzone2.com/facesx.html

17. What is the most important facial feature? According to a study, when people were asked what the most important trait in a partner was, SMILE ranked number 3 – making it the most important facial feature. © New York Smile Design 2010 12

18. So what is preventing us from achieving the ultimate smile and enhancing our beauty inside and out? © New York Smile Design 2010 13

19. Beauty Barrier #1:Not understanding the impact oral has on our appearance and health © New York Smile Design 2010 14

21. As we age into adulthood, we obtain a total of 32 teeth

22. As children & young adults, many of us did not understand we only had one chance to keep our adult teeth in beautiful, pristine condition© New York Smile Design 2010 15 Source: www.arovadeen.com/med

24. Diabetes

25. Stroke

26. Sleeping problems

27. Digestive issues

28. Respiratory issues

29. Low birth weight babies© New York Smile Design 2010 16 Source: Poor Dental Care Affects Overall Health, Windsor-Essex County Health Unit, 2009

30. And.. today’s diets impact the health of our teeth and gums In the 1930, Weston Price proved that ancient tribes, due to their indigenous diets, did not have any of the plagues of modern civilization including muscle fatigue, heart disease, asthma, cavities, tuberculosis and cancer Once refined sugars, flour and canned goods were added to our indigenous diet all of the above ailments began to show up in their culture in just one generation © New York Smile Design 2010 17 Source: Principals of Healthy Diets, The Weston A. Price Foundation

32. Common medications in this group include antidepressants and blood pressure medications

33. Saliva protects and repairs our teeth from the constant assault of bacteria – this reduced flow of saliva increases the amount of bacteria on our teeth resulting in more tooth decay© New York Smile Design 2010 18 Source:Nutrition and Rheumatic Disease, 2008

35. More and more U.S. products are being made that contain dangerous acids which erode our teeth and increase the likelihood of decay© New York Smile Design 2010 19 Source: Acid Eating Away at Our Teeth, Consumeraffairs.com, March 6, 2008

37. Toxins from smoking cause:

38. Tooth discoloration

39. Loss of bone within the jaw

40. Increased levels of oral cancer

41. Delayed healing after dental treatments© New York Smile Design 2010 20 Source:www.webmd.com/oral-health/guide/smoking-oral-health

42. Beauty Barrier#2:Lack of facial symmetry © New York Smile Design 2010 21

43. The core element of beauty © New York Smile Design 2010 22 Most of us realize that symmetry is the core element of beauty The most beautiful people have symmetrical facial features and a bone structure that is essentially balanced We see these glamorous models in magazines, movies and TV advertisements A certain amount of symmetry must be present in order for something to be perceived as aesthetically pleasing Source: Quotes and excerpts from Dr. Ryan Swain on blog.6monthsmiles.com: article: The importance of gingival symmetry: posted April 22, 2010, http://blog.6monthsmiles.com/?p=107

44. Symmetry impacts the world around us The symmetry of snow flakes are a beautiful natural phenomenon One of the most beautiful samples of radial symmetry is the daisy All planets move around the Sun in a symmetrical manner If the fins of fishes were not symmetrical, they would not swim smoothly And if birds did not have symmetrical wings, they would not fly © New York Smile Design 2010 23 Source: Beyond Biology.org: Symmetry and Beauty

45. Can the lack of symmetry affect something other than beauty? Yes! Teeth grinding known as Bruxism One of the most common sleep disorders Thirty to forty million Americans grind their teeth on a nightly basis Causes of Bruxism: A lack of symmetry in the teeth A reflection of anxiety A possible digestive problem A disturbed sleep pattern This grinding activity is a reflex controlled by the brain During sleep, this reflex results in an abnormal chewing action © New York Smile Design 2010 24 Source: The Kodish Group www.kodish.com

46. Beauty Barrier #3: The quality of your smile affects your everyday life © New York Smile Design 2010 25

47. The importance of a smile & success A recent study found… Teeth are the No. 1facial feature people would change 75% of adults think a nice smile is important to career success © New York Smile Design 2010 26 Survey Source: HPOL conducts research in more than 80 different countries in more than 30 different languages – this study was conducted on a sample of 1,000 Americans

48. The social aspects of a smile 94% of people say they are likely to notice a person's smile when they meet them for the first time and less likely to notice height, eyes or figure 71% believe people with a nice smile make friends more easily 33% agree bad teeth overshadow the rest of a person's appearance © New York Smile Design 2010 27 Survey Source: HPOL conducts research in more than 80 different countries in more than 30 different languages – this study was conducted on a sample of 1,000 Americans

49. Relationships and smiles 84% of adults perceive having an attractive smile as important for getting a date with Mister or Miss Right 33% would probably not set up their best friend on a blind date with someone who had bad teeth 33% would probably not kiss someone with bad teeth 85% said people with good teeth are more attractive © New York Smile Design 2010 28 Survey Source: HPOL conducts research in more than 80 different countries in more than 30 different languages – this study was conducted on a sample of 1,000 Americans

51. 55% of that impression is made by a analysis of one’s appearance – specifically facial attributes

52. Researchers consistently find facial attractiveness affects personal success in school and employment settings

53. Research also shows one’s smile is the most vital component of facial attractiveness© New York Smile Design 2010 29 Source: Journal of dental education, H. AsumanKiyak, M.A., Ph.D, 2008

54. Physiological impacts Smiles have major psychological and emotional influence on our personality If we are self-conscious and unhappy about our smile, it affects how others perceive us A reluctance to smiles makes us appear: timid, hesitant, withdrawn, sad or angry © New York Smile Design 2010 30

56. These aspects in turn have a profound affect on our happiness, sense of well-being and our overall health© New York Smile Design 2010 31

57. So… what can you do to enhance the beautiful you?

58. Beauty Breakthrough #1: Understand the components of a beautiful smile © New York Smile Design 2010 33

59. Component #1: Lips The lips have been compared to a frame that sets off the image of your smile Enhancing or correcting the shape, fullness and symmetry of your lips can make your smile seem fuller For optimal esthetics, your facial features should line up to your teeth and lip lines When your lips form a broad smile, an imaginary line can be drawn through the corners of the mouth The right amount of upper front tooth revealed below this line helps create a vibrant, youthful image © New York Smile Design 2010 34

60. Component #2: The Midline The starting point of any smile design is the facial midline – the imaginary vertical line drawn between the front two upper teeth For optimal esthetic value, the facial midline should be in the middle of the face The most accurate approach to determining the facial midline focuses on two facial landmarks: a point between the eyebrows and the Cupid's bow in the center of the upper lip By drawing a line between these landmarks, dentists can locate the position of the facial midline while also determining the midline's direction © New York Smile Design 2010 35

61. Component #4: The Smile Line Your smile line is the line created by the top of your lower lip In an ideal smile line, the edges of your upper teeth should be parallel to your lower lip when you smile The bottom of your lower lip should have the same line as the gums of your lower jaw This should always be a standard, regardless of the size or shape of your smile © New York Smile Design 2010 36

62. Component #4: Teeth Attractive smiles have various things in common: Whiteness Unstained Straight Evenly spaced No gaps between Not crowded or overlapping When you smile, your top teeth should show in just the right proportion to your gums The line where the gums and teeth meet should be smooth and even © New York Smile Design 2010 37

63. Beauty Breakthrough #2: Understand smile design principles © New York Smile Design 2010 38

64. Defining Smile Design Principles The principles involved in a smile makeover are known as smile design Combined, they influence the overall esthetic impact of an individual's smile These principles of smile design are divided into four parts: Facial Esthetics Gingival (Gum) Esthetics Microethetics Macroethetics © New York Smile Design 2010 39 Source: yourdentistryguide.com – the consumer guide to dentistry: article: Anatomy of a Smile: Quotes and excerpts from author: NaydaRondon

65. Principle #1: Facial Esthetics Facial and muscular considerations vary from person to person and are studied through visual and photographic analysis They include how the lips frame your smile when you speak, smile or laugh © New York Smile Design 2010 40 Source: yourdentistryguide.com – the consumer guide to dentistry: article: Anatomy of a Smile: Quotes and excerpts from author: NaydaRondon

66. Principle #2: Gingival (Gum) Esthetics The health and appearance of your gums are essential elements in smile design Excessive gingival display – the gummy smile - uneven gum contours, inflammation and exposed root surfaces are common gingival-based esthetic complaints that detract from your smile's appeal © New York Smile Design 2010 41 Source: yourdentistryguide.com – the consumer guide to dentistry: article: Anatomy of a Smile: Quotes and excerpts from author: NaydaRondon

67. Principle #3: Microesthetics This involves the subtle characteristics that make your teeth look the way they do, such as how they reflect light and unique marks or colorations The ideal restoration is one with qualities closely resembling those of natural teeth The anatomy of natural teeth is unique from person-to-person and specific to each tooth © New York Smile Design 2010 42 Source: yourdentistryguide.com – the consumer guide to dentistry: article: Anatomy of a Smile: Quotes and excerpts from author: NaydaRondon

68. Principle #4: Macroesthetics This analyzes the relationships and proportions between front teeth, surrounding tissue landmarks and facial characteristics This process helps ensure a natural and attractive appearance © New York Smile Design 2010 43 Source: yourdentistryguide.com – the consumer guide to dentistry: article: Anatomy of a Smile: Quotes and excerpts from author: NaydaRondon

69. Beauty Breakthrough #3: Ways to enhance your appearance © New York Smile Design 2010 44

70. Symmetry is at the heart of cosmetic dentistry Teeth whitening is an attempt to create symmetry and balance between the color of the teeth and the whites of the eyes Teeth appear unhealthy and unattractive when the hue of the teeth does not balance with the whites of the eyes © New York Smile Design 2010 45 Source: Quotes and excerpts from Dr. Ryan Swain on blog.6monthsmiles.com: article: The importance of gingival symmetry: posted April 22, 2010, http://blog.6monthsmiles.com/?p=107

71. Today’s choices Porcelain veneers can dramatically improve the appearance of a smile Tooth color and texture can be optimized and the proportions of the teeth can be idealized Additionally, veneers can mask tooth wear and minor tooth-position discrepancies © New York Smile Design 2010 46 Source: Quotes and excerpts from Dr. Ryan Swain on blog.6monthsmiles.com: article: The importance of gingival symmetry: posted April 22, 2010, http://blog.6monthsmiles.com/?p=107

73. Worn down teeth

74. Chipped or broken teeth

75. Misaligned or irregularly shaped teeth

77. Veneers strengthen teeth

78. Gum tissues tolerate porcelain well© New York Smile Design 2010 47 Source: Dental Veneers, Recover Your Smile and Your Confidence, Houston Home and Lifestyle, Cheryl Alexander, Feb 2010

80. A health benefit to consider:

81. According to the AMA, straight teeth lead to less periodontal disease in later life© New York Smile Design 2010 48 Source: Crooked Teeth Can Damage Dental Health, NCHS/ADA, 12/09

83. Crowns

84. Dental implants

85. Invisalign (straightening teeth without braces)© New York Smile Design 2010 49 Source: New Techniques in Cosmetic Dentistry, Cosmetic Dentistry Houston, JULY 10, 2009

86. Beauty Breakthrough #4:Making sure your receive the ultimate service & smile © New York Smile Design 2010 50

87. Making an investment in cosmetic dentistry is a big decision Calling up a cosmetic dentist in the phone book isn’t going to produce the desired results from your investment Just because you know a cosmetic dentist or your friend does, does not mean you will receive the optimal results Cosmetic dentistry is an art and a science There are even certified cosmetic dentists who have not mastered both the art and science So, how do you protect yourself? © New York Smile Design 2010 51

88. General dentist are not always qualified cosmetic dentists There are many unfortunate cases in which a dentist, who may be a nice person and very knowledgeable in general dentistry, ends up "practicing" cosmetic dentistry on the patient In many cases, these unfortunate patients now have no legal recourse after their cosmetic dentistry mistake, because the dental care they received was average care for general dentists, even though it was far short of the standard of care for cosmetic dentistry © New York Smile Design 2010 52

89. The other reasons for doing your homework… Before! Lynn in Minnesota says her dentist is trained in cosmetic dentistry, but her porcelain veneers look gray Dr. Hall a certified cosmetic dentist explains that true cosmetic dentists know how to use opaquers to block out the underlying color of dark teeth Stephen in Ontario said that his wife recently got three new fillings - she wanted white fillings, and the dentist obliged, but now she has terrible pain in all three teeth Dr. Hall: The dentist was probably not fully trained in placing white fillings on back teeth, but did them anyway to try to please his patient © New York Smile Design 2010 53 Source: mynewsmile.com: Cosmetic Dentistry Horror Stories/Mistakes http://www.mynewsmile.com/horrorstories.htm

90. The other reasons for doing your homework… Before! Cindy in New Jersey had had six porcelain veneers placed. Several months later, one of them cracked. The dentist replaced the cracked veneer, but the replacement veneer was much thicker and whiter than the other five She went through the difficult process of getting a refund and went to an expert cosmetic dentist who gave her a beautiful smile © New York Smile Design 2010 54 Source: mynewsmile.com: Cosmetic Dentistry Horror Stories/Mistakes http://www.mynewsmile.com/horrorstories.htm

92. Cosmetic and Restorative Dentistry

93. Diagnosis and Placement of Dental Implants

94. Oral and Maxillofacial Surgery

95. Dental Emergencies and Trauma

96. Pain Control and Anesthesia

97. Office offers state of the art equipment that is updated on a regular basis© New York Smile Design 2010 55

99. Is respected by other professionals throughout various health-related industries

100. Remains committed to educating their clientele on various options available

101. Has a caring and committed staff so that your dental experience is comfortable from start to finish!

102. Listens to clients and strives to meet their specialized needs

103. Provides a safe, comfortable environment and is focused on the clients comfort© New York Smile Design 2010 56

105. Our hope is that you will understand beauty comes in all shapes and sizes, however, there are things we can do that will help us feel more comfortable and self-confident in our own skin

106. We hope you learned that there are things you can do to enhance the beauty of your face and smile

107. And if you do decide to choose cosmetic dentistry, we hope you learned that not all options are created equal

108. This presentation was sponsored by New York Smile design - would anyone here like to learn more about what makes us different?

109. We have a three minute overview© New York Smile Design 2010 57

110. And now a word from our sponsor… NYC’S Premier Cosmetic Dental Team

111. © New York Smile Design 2010 59 Our mission is to fuel the self-confidence and quality of life for all, full circle”. Our Mission

113. We treat our clients with the upmost respect, courtesy and confidentiality

114. Our clients know we have their best interests in mind

115. We have time for you – our average consult appointment is 40 minutes in lengthWhat sets us apart?

116. © New York Smile Design 2010 61 Because we want you to feel comfortable with the cosmetic dentist you select, we’d like to offer you a FREE Consultation with the mention of this presentationThis is a $360 Value but it is our gift to you! Our Unique Value

117. © New York Smile Design 2010 62 Education1991 DDS Degree, Columbia University Specialized TrainingDiagnosis and Placement of Dental Implants Oral and Maxillofacial SurgeryDental Emergencies and TraumaCosmetic and Restorative DentistryPain Control and Anesthesia Professional MembershipsInternational Congress of Oral ImplantologyThe American Academy of General DentistryFirst District Dental SocietyAmerican Academy of Implant DentistryAmerican College of Implantology Faculty Member of NYU College of Dentistry Meet Dr. RaminTabid

118. © New York Smile Design 2010 63 Education1991 DDS NYU Specialized TrainingPeridontics, Orthodontics, and Oral SurgeryPeriodontal Therapy and Periodontal Plastic SurgeryDental Trauma and EmergenciesPain ControlPediatric Dentistry Professional MembershipsAmerican Academy of Cosmetic DentistryAcademy of General DentistryAmerican Dental AssociationFirst District Dental SocietyAmerican Academy of Periodontology Assistant Professor at NYU College of Dentistry and Practitioner for Battered Women “Smiles for Success” program Meet Dr. Elisa Mello

119. Example of our work © New York Smile Design 2010 64

120. Example of our work © New York Smile Design 2010 65

121. Example of our work © New York Smile Design 2010 66

122. Example of our work © New York Smile Design 2010 67

123. © New York Smile Design 2010 68 Dear Dr. Tabib, Dr. Mello, Stephanie, Yael and Christine: I am still not entirely used to my new smile and sometimes I am caught off guard by my reflection in the mirror – but I must say thank you. My life has changed. I have always loved to smile and now I do it with something close to abandon. Stephanie, thank you for reassuring me when I was anxious. Yael, thank you for the noodle soup and for making me laugh so hard I spit it out. Christine, especially, thank you for your kindness and willingness to help – you got me through the door that changed my life forever. And Drs. Mello and Tabib, thank you for your excellent care. I am forever grateful to you all. Thank you, Zakia Testimonials

124. © New York Smile Design 2010 69 Dear Dr. Tabib and Dr. Mello: I am grateful to you both for many reasons. Last year I walked into your office without an appointment. Christine’s warm smile and kind assistance in answering some basic questions on cosmetic dentistry made me feel welcome. The professionalism that was executed left a lasting impression and I was compelled to return for an official consultation and formal with you and your staff. I was relieved after researching many dentists to have finally found an office that delivers quality across the board on all my key criteria: doctor’s credentials, portfolio, associated lab, professionalism, and sincerity of staff, as well as hygiene. My experience has been very positive. One year later, I am so pleased with the results that I am now considering a career in cosmetic dentistry! Working with people to achieve their desired outcome, enhancing their lives, all the meanwhile practicing medicine and always staying abreast of the current health topics and advancements in very alluring. Your leading example has played an integral role in helping me shape my future, both personally and professionally. Thank you Drs. Tabib and Mello: Your commitment to excellence has transformed my life. Sincerely, Daniela Testimonials

125. © New York Smile Design 2010 70 Dear Dr. Tabib and Team: I just wanted to write to say thank you very much for giving me the best smile I could have ever wanted on my wedding day. We had the most fantastic day and I think I was either smiling or laughing for all of it! At last I have got rid of my awkwardness and feel I finally have the smile that reflects how happy I really am. Thank you also for looking after me so well and always making me feel comfortable during the whole process. I am now back in NY and will be here until September so I’m sure I will get a chance to pop in and see you and show you our wedding photos…enclosed are just a couple for you. I hope you are well. Many thanks again Caroline Testimonials

126. Find the inner beauty in you! Enhance your smile! Choose a cosmetic dentist that cares! CALL NOW (212)452-3344 Or visit NYCSmileDesign.com