3. Digital media report Summary At-a-glance: Who, What, When, Where, Why and How Quantitative Metrics: Followers, Likes, Subscribers, Favorites, Klout, Retweets, Web Visits, Unique Visitors, Downloads, Total reach Qualitative Evidence: Screenshots, Excerpts, Feedback Lessons learned: What worked & what didn’t Conclusions Next Steps *Per Campaign or Per Month
4. At-a-glance WhatCampaign title and description Content and Messaging Reach and response Followers Before/After When Start/Stop date and duration Who Target audience Team members and stakeholders Where & How Platforms and tools Media channels WhyMeasurable goal
13. Conclusions Review the 10 Best Practices Update your agency’s 1-page Strategy Guide Learn from every experience Build a library of successful content Ask your audience what they want Celebrate your milestones and share your successes
