15. Images With a Human Touch Ads with people, and especially close ups of faces and eyes tend to get a higher click through rate. Give your ads a human touch!
16. Maximize Your Image Space It’s best to upload horizontal (landscape) images to ensure you’re maximizing the space available, which is 110×80 pixels
17. Transparent Image Backgrounds Eliminate unnecessary surroundings either by giving it a transparent background or a white one. You don’t want to distract people from what you want them to notice.
18. Give a Reason to Click LIKE Give a compelling reason to click: access to promotions (deals, coupons, sweepstakes, contests, giveaways) is the number one reason people become fans