2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
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the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact
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concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
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Any unreleased services or features referenced in this or other press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon
features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.
14. The Social Revolution
1960s 1970s 1980s 2010s
Mainframe Mini Client Server
Computing Computing Computing Social
2000s Revolution
Mobile
1990s Computing
Cloud
Computing
x 10x 100x 1,000x 10,000x 100,000x
18. Social Revolution: Business is Social
Enterprise Adoption of Social Networking
70%
Companies Adopted Social
“ $1.3 Trillion in value can be unlocked
through social technologies.
”
2008 2009 2010 2011
2012
Source: 2012 McKinsey Global Institute Study: “The Social Economy”
19. Social Revolution: Customers Flocking to Social
Channels
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
20. Social Revolution: Customers Flocking to Social
Channels
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traffic Growth
123%
growth in social
customers
Jun 2010
Dec 2010 Jun 2011
Dec 2011
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
21. Social Revolution: For CEOs, Social at the Top
Source: 2012 IBM Global Chief Executive Office Study
22. Social Revolution: For CEOs, Social at the Top
Customer Connections
Sales Forces
Social Networking
“ CEOs believe social will
become one of the top two
ways to engage customers,
Websites 256 %
Growth mainly at the expense of
over 3
Partners years traditional approaches.
”
- IBM CEO Study 2012
Call Centers
Traditional Approaches
Source: 2012 IBM Global Chief Executive Office Study
23. “
For some time, businesses have been refining and
optimizing their networks of suppliers and partners.
But something just as revolutionary has been
happening—the sudden convergence of the cloud,
social and mobile spheres—connecting customers,
employees and partners in new ways...
”
IBM 2012 Study of 1,709 CEOs, General
Managers, and Global Business Leaders
25. Connect with Your Customers in a Whole New Way
Connected Connected
Customers Products
Connected Connected
Partners Employees
26. Are You and Your Company Going through a
Social Revolution?
Your Customers, Employees, and What About to Your
Partners Are Connected Company?
27.
28. General Electric Connects with Customers in a Whole New Way
Barron’s Most Respected Companies
Fortune’s Most Admired Companies
$147 Billion in Annual Revenue
301,000 Employees
29. General Electric is Social
GE Customer
Social End
Employees Consumers
Social
Social Appliances
Partners
Collaborative
Transportation
Back Office Systems
GE Edge Collaborative
Medicine
Industrial Internet Collaborative Collaborative
of Smart Machines Energy Systems Engineering
30. Connect with Your Customers in a Whole New Way
Connected Connected
Customers Products
Connected Connected
Partners Employees
37. Rossignol Makes the Transformation to Social
Leader in Winter Sports Equipment
$135M in Revenue
1,600 Employees
#1 Ski Brand on Facebook
38. Sales Cloud: Sales is Social
World’s #1 Sales Application
#1 in SFA Market Share (IDC)
Magic Quadrant Leader (Gartner)
Customers Have Increased Sales by 27%*
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
39. Data.com: Data is Social
Clean Your Data in One Click
Target New Prospects
Link Your Data to Social Networks
with Social Key
40. Salesforce Touch Generally Available
First Fully Mobile Sales Application
Easy to Access Your Salesforce Data
Designed for Any Device (HTML 5)
Now Generally Available for iPad
41. Partners are Social: Partner Communities
Sell as a Team with Resellers,
Distributors or any Channel Partner
Next Generation Portal: Social
Community
Private, Secure Partner Collaboration
Pilot with Winter ’13
46. Activision Makes Gaming Social
#1 Video Game Publisher
$4.8 Billion in Sales
7,700 Employees
Call of Duty, Skylanders
47. Service Cloud: Service is Social
World’s #1 Service Application
Leader in Customer Service (Gartner, Forrester)
34,000 Customers
Customers Increased Customer Satisfaction
by 34%*
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
48. Service Cloud: Sunlight Search
Federated Search Engine
Search Internal Objects Such as Knowledge
Search External Sources Such as Sharepoint
Pilot in Winter ’13
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
49. Desk.com: Service Cloud for Small Business
Optimized for Small and Growing Teams
Simple, Social, Mobile
1000’s of Customers, All Shapes and Sizes
50. Your Customers are Social:
Chatter Communities for Service
Social Front Office for Customers
Single Place for Customer Support
Seamless Experience Across Channels
Pilot with Winter ’13
57. Commonwealth Bank Makes the Social Transformation
Australia's Largest Bank
45,000 Employees
US$38 Billion in Revenue
Top 10 Winner for Facebook’s Award
for Best Use of Facebook
58.
59. “ By 2017, CMOs will spend more on IT than CIOs.”
64. Marketing Cloud: Marketing is Social
Manage Your Brand Presence Across Social Channels
Measure Activity & Engagement
Optimize & Target With Social Advertising
67. PlayerLayer Competes in the Big Leagues with Social
Small UK Sports Apparel Manufacturer
Competes with the Industry Giants using Social
Leverages Chatter to Connect Everyone Across
the Company
Drives huge efficency
68. Salesforce Chatter: Collaboration is Social
Easily Collaborate Between Employees,
Customers, and Partners
170,000 Active Social Networks
30% Reduction in Email*
Dell: 94,000 users; Verizon: 95,000 users
*Source: 2012 Third-party survey of 5,500 salesforce.com customers
72. Spotify Makes Work Social
Social, music sharing platform
3 million+ subscribers
500+ worldwide employees
Transparent, social employee culture
73. Work.com: Work is Social
World’s First Social Performance Management App
Align, Motivate, and Drive Team Performance
Social, Transparent, Real-time
Work Better, Together
78. Virgin America Makes Travel More Social
Best Domestic Airline for 5 Consecutive Years in
Travel and Leisure
. animate.
$1 Billion Airline Launched in 2007
2,500+ Employees
79. Salesforce Platform: Innovation is Social
#1 Cloud Platform Market Share (IDC)
#1 Cloud Platform (Forrester)
800,000 Developers
Build and Deliver Social & Mobile Apps
Force.com Heroku Site.com Database.com Chatter AppExchange
Employee Consumer Websites Databases Collaboration ISV Services Communities Touch Identity
Apps Apps
80. AppExchange: World’s Leading Enterprise
App Marketplace
1,700+ Social Enterprise Apps
Every Major Business Category
Easy-to-install by Admins & End Users
Used by 70% of Fortune 100
81. Introducing Salesforce Identity
Integrated: Single Sign-On for Cloud and Mobile Apps
Trusted: Centralized Access Management and Provisioning
Social: Easily Exchange Chatter Data
Standards-based: SAML 1.1 & 2.0, OAuth,
OpenID Connect, & SCIM
82. Introducing Salesforce.com Canvas
Get Apps in Salesforce, Just Like Facebook
Now Bring Java and .NET Apps Easily into Force.com
Create a Seamless User Experience
Leverage Your Existing Developers and apps
83. Introducing Salesforce.com Canvas
Get Apps in Salesforce, Just Like Facebook
Now Bring Java and .NET Apps Easily into Force.com
Create a Seamless User Experience
Leverage Your Existing Developers and apps
Embed Any
App
89. Virgin America is Social
Social
Guest Profile
Employee Social
Recognition Media
Social & Mobile
Collaboration IFE Apps
Activate 2.0 Marketing &
Loyalty
Social Social Call
Teammates Center
Corporate Reservations Guest
Sales Chat Service
90. Salesforce Architecture
Social Front-End
Any Social Sales
Network Service Marketing Work.com AppExchange Back-end Systems
Chatter
AppExchange Apps Any System
Identity
Data.com
ERP Finance
Force.com Site.com Heroku Communities
Salesforce
Database.com Platform
Cloud, Social, Mobile
91. Connect With Your Customers in a Whole New Way
Connected
Connected Products
Customers
Connected Connected
Partners Employees
