@ez0ne present at The Professional Pensions Communications Forum on 10th February 2011 in London.
An introduction to social media use for pensions
* Discovering social media tools and their possibilities
* Understanding how is social media currently being used and how can it be applied in a pensions context
* Integrating social media into your existing communications strategy
17. Outsourcing your Social Media OperationsWin a Β£500 Social Media Maturity advisory session using our powerful methodology Enter by visiting www.ezone.co.ukand pressing the blue tweet button Or by following @ez0ne on twitter Tweet today and you could also win an iPod shuffle (offer available until 30/6/2011)
18. Topics Discovering social media tools and their possibilities Understanding how is social media currently being used and how can it be applied in a pensions context Integrating social media into your existing communications strategy
19. Discovering social media tools and their possibilities What For? What Networks? To What End? What Tools?
24. Why should the pensions industry care? Because you are missing the conversation if you do not engage
25. What and How? What kinds of networks? Blogs Micro Blogs Comments Reviews Sites News Audio Video Personal Local Company Market Sector Analysis Using Tools to listen RSS feed aggregators Google Reader (Web) NetNewsWire (Mac) FeedDemon (Win) Feed Aggregation Sites Socialmention.com Tweetgrid.com Social Listening Platforms Workstreamer.com (free)
33. Waves or echoes http://moritz.stefaner.eu/projects/revisit/#/%22first%20great%20western%22/FGW/200/false
34. Engagement Timeline TwitterStreamGraphs Real uses for these things Deciding when to engage with a post, comment or tweet Understanding the terms and tags that get attention Working out who is relevant and what their connection is Experiment and be brave, this is all new, social gurus donβt know the answers Set your calendar to tweet things in the right place at the right time with www.twical.net
35. www.twiCal.net Need a reminder to Tweet? A simple open source driven calendar to twitter web service Allows you to upload, add, mute, delete, edit and tweet your personal calendar events. A project set by Multizone for the WarbleCamp Developer camp, and of real value to event data tweeters Actively used, free service Automatic Calendar Tweets
47. Social Media Transparency Trust / Brand Authenticity Sense of purpose = People are the brand = Sincere, real = Intention + Interest βIf people are the brand, and their sincerity and sense of purpose is the key to social engagement success, then a long and uncomfortable look at the capabilities of people in the organisation will illuminate whether it can succeed exploiting the potential of engagement for growthβ β Angus Fox
48. Business benefit 67% of Twitter users who become followers of a brand are more likely to buy that brandβs products 60% of Facebook users who become a fan of a brand are more likely to recommend that brand to a friend 74% of consumers are influenced on buying decisions by fellow socialisers after soliciting input via social media Incremental revenue New revenue streams Increase market share New markets Increase audiences/communities Differentiation Added value Traffic to websites Or just continued existence
64. Outsourcing your Social Media OperationsWin a Β£500 Social Media Maturity advisory session using our powerful methodology Enter by visiting www.ezone.co.ukand pressing the blue tweet button Or by following @ez0ne on twitter Tweet today and you could also win an iPod shuffle (offer available until 30/6/2011)