CIAM is a digital customer identity management tool for businesses that enables real-time identity management, end-to-end security and activation.

1. CustomerIdentityandAccess
Management(CIAM)
usecasesandtechnologyguide

2. BenefitsofaCIAMtechnology?
1.Deliveraunifiedexperiencethatimprovescustomerconversion
andretention
2.Givesa360(degree)viewofthecustomer.Unifiesdisparatedata
insightstogiveawell-roundedviewofthecustomer
3.Consistentanalyticsandreporting
4.Complieswithregulations,improvesagilityandscalability
5.Drivesactionableinsights,helpsmarketingteamsdevelop
customizedofferings

3. CommonCIAMtechnologyusecases
1.Deliveraunifiedexperiencethatimprovescustomerconversionandretention
2.Givesa360(degree)viewofthecustomer.Unifiesdisparatedatainsightsto
giveawell-roundedviewofthecustomer
3.Consistentanalyticsandreporting
4.Complieswithregulations,improvesagilityandscalability
5.Drivesactionableinsights,helpsmarketingteamsdevelopcustomizedofferings
Formarketingpurposes
Consumersthesedaysexpecteasy,friction-freeloginprocessacrossallthe
devicestheyareusing.CIAMsystemshelpdeliverthisexperience.Commonuse
casesinclude: Todecreasesabandonmentrates

4. CommonCIAMtechnologyusecases
1. Tomanagecustomeridentitiesatscale
2. Toenablesociallogin
3. Tosecurecustomerdata
4. Toreduceexposuretothreat
5. Toauthenticateuser
6. Tomanageconsentlifecycle
ForIT/securitypurposes
Businessesneedsolutionsthataresimpletouse,compliantwithlocalregulations,
andhighlysecure.CommonCIAMusecasesinclude:

5. CIAMtechnologymust-havefeatures
1.Userregistrationandonboarding:
Ensuretheregistrationprocessiseasilycompletedbytheuser.
2.Singlesign-on:
Usingasinglesetoflog-incredentialstoaccessmultipleapplications.
3.Progressiveprofiling:
Buildonuserprofileswithtime.
4.Managinguserprofiles:
Managingallcustomercontentinputfrommultiplechannelsinaunifiedcustomerprofileto
createconsistentexperiencesacrosschannels.
5.Detectingfraud:
Allowingrisk/frauddetection,andevaluatingandchoosingtherightsortofauthenticationfor
access.
6.Consentandprivacymanagement:
Compliancewithregulationpertainingtotheuseofuserdata.
7.Multi-channelsupport:
Enablingsupportthroughmultiplechannelstoenhanceuserexperienceonallthosechannels.
8.Authenticatingtheuser:
Multipleuserauthenticationmodelstoenhancecustomertrust.

6. BuildingblocksofaCIAMtechnologysolution
1.Authentication
2.Privacyandcompliance
3.Performanceandscalability
4.Integrability
5.Analytics

7. ThankYou