![Market Scope Strategy ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-4-2048.jpg?cb=1665797512)
![1. Single Market Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-5-2048.jpg?cb=1665797512)
![2. Multi Market Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-6-2048.jpg?cb=1665797512)
![3. Total Market Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-7-2048.jpg?cb=1665797512)
![Market Entry Strategy ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-8-2048.jpg?cb=1665797512)
![1. First In Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-9-2048.jpg?cb=1665797512)
![2. Early Entry Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-10-2048.jpg?cb=1665797512)
![3. Laggard Entry Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-11-2048.jpg?cb=1665797512)
![Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-12-2048.jpg?cb=1665797512)
![1. Product Positioning Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-13-2048.jpg?cb=1665797512)
![1. Product Positioning Strategy ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-14-2048.jpg?cb=1665797512)
![2. Product Repositioning Strategy ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-15-2048.jpg?cb=1665797512)
![[object Object],2. Product Repositioning Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-16-2048.jpg?cb=1665797512)
![[object Object],[object Object],2. Product Repositioning Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-17-2048.jpg?cb=1665797512)
![[object Object],[object Object],2. Product Repositioning Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-18-2048.jpg?cb=1665797512)
![3. Product Scope Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-19-2048.jpg?cb=1665797512)
![[object Object],3. Product Scope Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-20-2048.jpg?cb=1665797512)
![[object Object],3. Product Scope Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-21-2048.jpg?cb=1665797512)
![4. Product Design Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-22-2048.jpg?cb=1665797512)
![[object Object],4. Product Design Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-23-2048.jpg?cb=1665797512)
![5. New Product Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-24-2048.jpg?cb=1665797512)
![[object Object],5. New Product Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-25-2048.jpg?cb=1665797512)
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. New Product Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-26-2048.jpg?cb=1665797512)
![Promotion Strategy ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-27-2048.jpg?cb=1665797512)
![[object Object],[object Object],[object Object],1. Promotion Mix Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-28-2048.jpg?cb=1665797512)
![1. Promotion Mix Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-29-2048.jpg?cb=1665797512)
![1. Promotion Mix Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-30-2048.jpg?cb=1665797512)
![2. Media Selection Strategy ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-31-2048.jpg?cb=1665797512)
![2. Media Selection Strategy ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-32-2048.jpg?cb=1665797512)
![2. Media Selection Strategy ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-33-2048.jpg?cb=1665797512)
![3. Advertising Copy Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-34-2048.jpg?cb=1665797512)
![3. Advertising Copy Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-35-2048.jpg?cb=1665797512)
![Distribution Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-36-2048.jpg?cb=1665797512)
![1. Distribution Scope Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-37-2048.jpg?cb=1665797512)
![1. Distribution Scope Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-38-2048.jpg?cb=1665797512)
![2. Multiple Channel Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-39-2048.jpg?cb=1665797512)
![2. Multiple Channel Strategy ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-40-2048.jpg?cb=1665797512)
![Pricing Strategy ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-41-2048.jpg?cb=1665797512)
![1. Pricing for New Products ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-42-2048.jpg?cb=1665797512)
![Skimming Pricing Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-43-2048.jpg?cb=1665797512)
![[object Object],Skimming Pricing Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-44-2048.jpg?cb=1665797512)
![[object Object],Skimming Pricing Strategy](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-45-2048.jpg?cb=1665797512)
![Penetration Pricing Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-46-2048.jpg?cb=1665797512)
![Penetration Pricing Strategy ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-47-2048.jpg?cb=1665797512)
![2. Pricing for Established Products ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-48-2048.jpg?cb=1665797512)
![Maintaining the Price ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-49-2048.jpg?cb=1665797512)
![Maintaining the Price ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-50-2048.jpg?cb=1665797512)
![Reducing the Price ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-51-2048.jpg?cb=1665797512)
![Reducing the Price ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-52-2048.jpg?cb=1665797512)
![Increasing the Price ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-53-2048.jpg?cb=1665797512)
![Increasing the Price ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-54-2048.jpg?cb=1665797512)
![3. Pricing Flexibility Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-55-2048.jpg?cb=1665797512)
![One Price Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-56-2048.jpg?cb=1665797512)
![One Price Strategy ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-57-2048.jpg?cb=1665797512)
![One Price Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-58-2048.jpg?cb=1665797512)
![Flexible Pricing Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-59-2048.jpg?cb=1665797512)
![Flexible Pricing Strategy ,[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-60-2048.jpg?cb=1665797512)
![Flexible Pricing Strategy ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-61-2048.jpg?cb=1665797512)
![4. Price Leadership Strategy ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-62-2048.jpg?cb=1665797512)
![4. Price Leadership Strategy ,[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-63-2048.jpg?cb=1665797512)
![4. Price Leadership Strategy ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/marketing-strategy4209/75/marketing-strategy-64-2048.jpg?cb=1665797512)
Marketing Strategy
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Marketing Strategy
- 2. You can download this presentation at: www.studyMarketing.org Visit www.studyMarketing.org for more presentations on Marketing, Strategy, Innovation, and Branding
- 3. Contents: Section 1 : Market Scope Strategy Section 2 : Market Entry Strategy Section 3 : Product Strategy Section 4 : Promotion Strategy Section 5 : Distribution Strategy Section 6 : Pricing Strategy
- 65. Source of Reference: Subhas Jain, Marketing Planning and Strategy , Prentice Hall International.