Half of US marketers for online retail sites plan to enhance the customer experience
4 Client paths and the evolution of brand engagement are getting more and more complex
The Web allows the consumer to have a vision and understanding of the brand that may vary significantly from a marketer’s intention
Devising an ecommerce strategy must begin by taking an inventory and then understanding the interactive ecosystems, both online and offline, where the brand is currently evolving
Product info, point of sale advertising (POS) and coupon access via mobile are part of the upcoming revolution. Is that ecommerce? POLL QUESTION
6 Conclusion : Ecommerce strategy objectives go well beyond those of the online sale channel…
Where is my brand present? With what intensity? What are the paths that are leading to my fact sheet?
In this constantly evolving field, there is only one certainty: choose a well-considered and analytic approach and give yourself the opportunity to test and constantly challenge your ecosystem… Measure Analyze Test Change