!
Nurgul Karadeniz
Interaction Designer - Ustwo
UX Camp London 2014
UX
AND
SEMANTIC WEB
@nurdeniz
@ustwo

AGENDA
Punk
Big & Bold
Beautifully Clean
About Semantic Web
Semantic Web and UX
Semantic Web Project
Now and Next

WHAT IS
SEMANTIC WEB?

An extension of the current Web that provides an
easier way to find, share, reuse and combine
information more easily.
! !
Transforms web of document into web of data
Gives data well defined meaning
Enables users, computers and devices to work in cooperation

Program
Pages
BioNews
CURRENT WEB SEMANTIC WEB

WHY…

USERS
I know exactly
the penguin
resource I need,
I just want to find
it again.
Known
Known
OR
I need something
about Penguins.
Known
Unknown
OR
I need something
about those
funny tuxedo
birds... What are
they called
again?
Unknown
Known
I have absolutely
no idea what I
need.
OR
Unknown
Unknown

HOW…

CURRENT WEB SEMANTIC WEB

SEMANTIC
WEB
THINGS
AND
RELATIONS

MORE RELATIONS

USERS
AND
WEB
!
Punk
Big & Bold
Beautifully Clean
Search Results
Page Browsing
Auto curated pages
Recommendation
More Links

SEMANTIC WEB
UX PROCESS
Discovery User Research Interaction Design Visual Design Usability Evaluation
Linked Data Ontology
RDF
FOAF Development

CASE STUDY…

BBC
Project
!
People
Places
AND
Events
Things

People
Places
AND
Events
Things

!

People
Events
Things
Places
Related
Events
Related
People
Related
Things
Related
Places
People
Places
AND
Events
Things

!
Understanding Relationships
Christmas day – Charlie Chaplin died
Christmas - Religion
Level of information needed
Project Boundaries
ChallengesPeople
Places
AND
Events
Things

!
Defined Relationships
Linked Data
Ontologies & RDF
Development
ResultsPeople
Places
AND
Events
Things

UX
AND
SEMANTIC
WEB
Learnings
Semantic web technology offers
methodologies that help information to
be more structured and easy to
discover.
!
In more UX terms, it supports ongoing
user journeys, provides seamless
interactions across different domains.

CONSPROS
Level of information required at
concept phase
!
Concepting for different users
e.g. cultural stereotype
!
Extensive IA and Analysis
required to spot edge cases
!
Cost
Easy to discover content
!
Guided navigation*
!
Presents structured information
!
Multiple ways of accessing
information
!
Opportunity to crete intelligent
service

CURRENT USE
WEB GIANTS
AND
SOME FIRMS

FUTURE
USE
!
!
CLIENTS
AND
AGENCIES
!
Decision support applications
Personalised insurance policy
Healthcare
Smarter Patient - Doctor/Hospital allocation
Advanced recommendation
Flight Tickets shows rainfall on your arrival
Better searching and filtering
Go on holiday to the safest destination
!

Improve
Services
!
!
CURRENT
AND
FUTURE
“Show me only rooms with mountain view and close to
Turin station.”

Improve
Services
!
!
SMART
SEARCH
“I want to cook
something that easy
to digest. I am looking
for ingredients’

Improve
Services
!
!
ONLINE
MORTGAGE
ASSESSMENT
“I am getting
mortgage from
Lloyds what rate
would Barclays
offer me?”

MY VISION
!
!
WEB OF
THINGS
AND
USERS
!
Improves Web and Experiences
More online service design
Auto curated web pages
Better personalization
Changes web infrastructure
Improves communication between
computers, connected devices and users.
!
!

UX
AND
SEMANTIC
WEB
!
by
@nurdeniz
@Ustwo
Punk
Big & Bold
Beautifully Clean
References
Article: Too much information? Improving user experience of semantic web http://www.publishingtechnology.com/
2011/03/user-experience-semantic-web/
Bing vs. Google - http://www.entrepreneur.com/blog/224639
Duane Degler - Design for Semantic Web, Design for Context www.designforsemanticweb.com/
Crowdsourcing, citizen sensing and sensor web technologies for public. http://link.springer.com/article/
10.1186%2F1476-072X-10-67/fulltext.html#Fig11_459
Facebook Graph Search - https://www.facebook.com/about/graphsearch
Faceted Semantic Search - Massimiliano Dal Mas http://arxiv.org/pdf/1202.6685.pdf
Find out about Semantic Web in simple terms - http://luca.wordpress.com/2008/02/03/semantic-web-for-
dummies/
Frankfurt Show Daily Article: The future of content delivery in publishing http://www.publishingtechnology.com/
2012/10/the-future-of-content-delivery-in-publishing/
How a Facebook Search Engine Could Change the Way People Find Your Business http://www.entrepreneur.com/
blog/224452
Lee Feigenbaum (May 1, 2007). "The Semantic Web in Action". Scientific American. Retrieved February 24, 2010
Linked data and the semantic web - http://www.bbc.co.uk/academy/technology/article/art20130724121658626
Link Data Platforms - http://www.w3.org/2012/ldp/wiki/Main_Page
Music Datasheet - Automatic Interlinking of Music Datasets on the Semantic Web Yves Raimond, Christopher Sutton
and Mark Sandler (http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.123.9753&rep=rep1&type=pdf)
Next-Generation Wikis: What Users Expect; How RDF Helps- Axel Rauschmayer
Semantic Web Handbook - Pascal Hitzler Krzysztof Janowicz http://knoesis.wright.edu/pascal/pub/crc-
handbook-13.pdf
The Semantic Web: Research and Applications - Springer Link http://link.springer.com/book/
10.1007/978-3-642-13486-9
The Friend of a Friend (FOAF) project - hhttp://www.foaf-project.org
The NoTube Project, http://notube.tv (retrieved on January 31st, 2012)
The NoTube Use Case “Personalised News”, http://notube.tv/showcases/personalised-news/
(retrieved on January 31st, 2012)