1.
Social Engineering
and
The Great Indian Jugaad

2.
Case Study: Titanic 2 - The Surface
Link: http://www.youtube.com/watch?v=vD4OnHCRd_4&feature=fvst
Quick facts:
• A movie trailer that was and is so popular that many people still “swear” to
have seen it if it had been made into a movie.
• 8 months after launching the trailer, 100% people in comments believed it was
“real”
•2 years after it was launched, still 70 % people furiously believed that it was real
deal and refused to accept it was a fake trailer.
• It took the original author to accept the fact publically on 2010 by updating
video on Youtube that it was indeed a fake “trailer”

3.
Case Study: Titanic 2 - The Surface

4.
Case Study: Analysis
• Why the trailer became so popular?
• Why did people refuse to accept the fact for so long that it was a fake trailer ?
• What made people change their mind?
• Why trailer is fake or not is still debatable among the “first time viewers” ?
• Why makes people who know it is a fake trailer still want to see it again ?

5.
Case Study: Scene-wise Analysis

6.
Case Study: Scene-wise Analysis (contd..)

7.
Case Study: Scene-wise Analysis (contd..)

8.
Social Engineering

9.
Agenda for Social Engineering:
• What is Social Engineering (SE) ?
• Fundamental principals guiding the success of SE
• Case Study Demonstration
• Macro-expressions
• Micro-expressions
• Techniques used during Audit or SE Testing
• Counter Measures for SE

10.
What is Social Engineering?
Act of influencing a person to take action that may or may not be in
target’s interest.
Good Social Engineers: Bad Social Engineers:
Parents, Fraudsters,
Doctors, Confidence tricksters
Criminal Psychologists Malicious Insiders,
Negotiators Espionage Agents,
Salespersons Double-Agents,
Diplomats Blackmailers,
Whistle-blowers Human Traffickers,
Magicians Terrorists

11.
Fundamental principals guiding the success of SE
Reciprocation:
We are hard-wired to respond to a favour, often not in direct proportion to
the size of the favour done to us.
Commitment and Consistency:
Once we have made a choice or taken a stand, we will encounter
personal and inter-personal pressures to behave consistently with that
commitment.
Social Proof:
One means we use to determine what is correct is to find out what
other people think is correct. The principle applies especially to the
way we decide what constitutes correct behaviour.
Liking: As a rule, we prefer to say yes to the requests of someone we
know and like
Authority: The real culprit is our inability to resist the psychological power
wielded by the person in authority.
Scarcity: The influence of the scarcity principle in determining the worth of an
item.

12.
Case Study: Reliance Canteen episode
Objective
During our graduation days, we planned have food from the canteen without
paying huge bills when our friend group grew large in size.
The Opportunity
Those days, Reliance had launched an offer that enabled you to talk free between
2 sims if you buy them.
The SE Attack
We gave the 2 sims to canteen serving boy for having him to talk “as much as he
desires” to his village. We made an understanding that whenever our friend circle was
visiting canteen, he will bring extra samosas or cold drinks without charging us extra
on them.
The Effect
We used to get almost double the food for the price of few items or the half of the
price. This went on un-noticed for 7-8 months.

13.
Case Study: Analysis
• Why did the plan work?
• What could have caused failure of plan after 7-8 months?
• What could have happened if we were caught earlier ?

14.
Macro-expressions / Body language
Macro-expression / Body language is a form of mental and physical ability of human
non-verbal communication, which consists of body posture, gestures, facial expressions,
and eye movements. Humans send and interpret such signals almost entirely
subconsciously.
Communication consists of :
• 7% of what we say
• 38% vocal(tone, accent, dialect)
• 55% Non Verbal
Non Verbal behaviour is depicted fundamentally by some body parts and how
they act:
• Feet/Legs (Most Accurate)
• Torso
• Hands
• Neck
• Mouth
• Face (Least Accurate)

15.
Macro-expressions :An Analysis

16.
Pop Quiz: Identify this expression?

17.
Micro-expressions
A micro-expression is a brief, involuntary facial expression shown on the face of humans
according to emotions experienced.
Characteristics of micro-expressions:
• They are very brief in duration, lasting only 1/25 to 1/15 of a second.
• Highly Accurate in depicting the "actual" thought of the person.
• Almost involuntary reflexes barely felt by the subject
• Express the seven universal emotions: disgust, anger, fear, sadness, happiness,
surprise, and contempt
• It is difficult to hide micro-expression reactions

18.
Techniques for controlling Micro & Macro expressions
If you are stuck during conducting a social engineering exercise, the following
tips might help for successfully carrying out testing:
• On confronting an anti social or angry person; frown a bit and tilt your head by relaxing your
shoulders. This indicates you are interested to hear him/her out and are not confronting directly.
• Enter with a sad expression, the subject will involuntary feel sympathetic for you and will offer
to help in most cases.
• A friendly and warm reception always has higher chances of information retrieval than a rash
or unfriendly behavior
• Do everything in confidence even you know you are trapped.
• Dress up nicely and walk in short sure steps. It gives an impression of authority and people are
much likely to yield under this charismatic effect.

19.
Counter Measures for Social Engineering
Source: www.hackers5.com

20.
Must Have Resources
• Social Engineering: The Art of Human Hacking by Christopher Hadnagy
• The Art of Deception: Controlling the Human Element of Security by Kevin Mitnick
• Influence: The Psychology of Persuasion by Robert B. Cialdini
Links
• Video: Nonverbal Human Hacking Derbycon 2012
http://www.irongeek.com/i.php?page=videos/derbycon2/2-1-2-chris-hadnagy-
nonverbal-human-hacking
• Body Language – Expressions on Google Android App Store:
https://play.google.com/store/apps/details?id=com.Mazuzu.ExpressionTraining&hl=en

21.
The Great Indian
Jugaad

22.
Agenda for Jugaad:
• Introduction to Jugaad
• The Indian Advantage
• Effects of Jugaad and Hacks
• Examples of Jugaad
• Can Jugaad change lives?

23.
Introduction to Jugaad
Clever, creative and smart manuovore or workarounds to get the job done often by
multipurpose or removing non-essential parts of a given tool.
Jugaad also frequently refers to:
• An innovative fix or a simple work-around used for solutions that bend
rules or conventional approach
• A person who can solve a complicated issue.
Basically Jugaad signifies creativity to make existing things work or to create new
things with “meagre" resources.

24.
The Indian Advantage
• Large educated population
• Unemployment issues
• Young dynamic work force raring to think “out of the box” ideas
• Popularity of the social networking tools spreads ideas faster
• Strong family ties and relations helps nurturing social cause
• Heavy political influence and the thirst for power / influence
• Competitive spirit due to large educated population
Because of the above factors, India is uniquely positioned to take advantage of
Jugaad and to play a pioneering role in it.

25.
Effects of Jugaad
• Increasingly being accepted as a management technique (in recession times  )
• Recognized worldwide as a form of frugal engineering pioneered in India.
• A practice to reduce research and development costs by companies in India
Jugaad and Hacks
Similarity
Both concepts express a need to do what needs to be done, without regard to what is
conventionally supposed to be possible.
Difference
• An Indian pioneered concept vs a western intellectual term for applied innovation to
get things done when required.
• A jugaad can be thought of more as a survival tactic, whereas a hack is used in context
of intellectual form.

26.
Examples of Jugaad / Hacks
Popular examples
• What an idea, Sirji !! (idea Cellular Ad concepts)
• “Lassi” churners used in washing machines
• Bisleri 600 ml lead shot filled bottle used as dumbels
• Disha maidan purpose bisleri half cut bottle 
In Movies
• “Ergo” film concept diagrams for convincing airport security Iranian officers
• “Lord of War” flag sideway swap (from France to Dutch)
• “Catch me if you can” various fraud scenes
Personal Jugaad(s)
• Hotmail Junk Filter manipulation to keep account activated
• Cassette player song transfer to MP3 files
• Admission form of UCER, UCEM
• 8 marks increase by changing - to + signs in maths paper
Personal hacks
• Hutch multiple group mail at same rate (security misconfiguration)
• BSNL UP(W) range swap to UP(E)
• Telephone line detector to notify the free Internet line availability

27.
Examples of Jugaad / Hacks
Commercially Accepted Jugaad(s)
• Tata Nano
• Jaipur Foot
• Aakash Tablet & Simputer
• Radio Tuk Tuk (Gurgaon)
• EcoCabs (Punjab)
• Android, iOS, Windows Apps for locating restaurants & text translators by camera scan,
• Cooperative bank working (for vegetable, fish vendors)
• QR code scanner for buying grocery (South Korea)

28.
Can a Jugaad change a life ?
Sudha Chandran
Jaipur Foot
Sudha Chandran, an Indian actress and dancer, lost her limb in an accident in 1982.
She subsequently overcame her disability with the help of a prosthetic 'Jaipur foot', becoming
one of the most highly acclaimed dancers of the Indian subcontinent.
Soon after she garnered fame and recognition by venturing into the world of films and
television notable being “Kaahin Kissii Roz”, with her character of Ramola Sikand.

29.
THANK YOU !!!
Presented By:
Manasdeep