Perhaps the flame has died down on the #icebucketchallenge but it still remains arguably one of the most successful social media campaign ever — especially when you consider all three words: social, media, and campaign. Here are 5 recipes for a successful social media campaign.

1. 5 recipes for a successful social media campaign
@NubiKay’s

4. Case Study: Personalized invitation

5. Multiplier effect

6. Case Study: BringBackOurGirls
1 photo – 1,000 words
1 video – 1,000,000 photos

8. 5 recipes for a successful social media campaign
@NubiKay’s