social media. We will present tools and tactics to help build engaging content strategies to build a digital profile on-line and how that influences people and search engines.

1. Welcome
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2. New Venue
We're happy to announce our new venue for the Quay Business Forum.
We've spent a great deal of time looking at many options in the last few
months and loved this space, a great local venue with fantastic meeting
and conference facilities which
ensures the ongoing quality of
the Quay Business Forum.
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3. @QuayForum
Housekeeping
• Fire exit signs are located above all exit points, the assembly
point is across the road on the pavement opposite the building.
• Ladies & Gents toilets are located through the doorway to the left
of the Champagne room, where we met for registration and in the
basement bistro.
• Please turn your mobile phones to silent.
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4. Content strategies to engage social
media audiences (and rank well in
search engines).
Presented to: Quay Business Forum
14/10/2015

5. Todays Presentation
Objective:
To provide businesses insights about choosing the right social media. We will present
tools and tactics to help build engaging content strategies to build a digital profile
on-line and how that influences people and search engines.
Aim:
• To provide you with a basic tool to create engaging content
• Feeling comfortable with social media
• Choosing the right tools for the job and measuring
engagement

6. Social Media Statistics
What do you need to know?
Graphic courtesy
of ‘We are social’

7. Choose your weapons!
Which channels do you have to be seen on?

8. Let’s talk content philosophies
Do you recognise any of these symptoms:
• Social media snow blindness?
• Are you creating a social shield?
• Are you naturally becoming better a filtering your own email
and social media feeds on Facebook and Twitter?

9. We need to join the revolution
• How can you engage people in a
more meaningful way?
• Look towards your existing
customers.
• Believe in the power of building
your relationships by helping
people solve their problems

10. Content strategies to build an
audience
• The world has changed there is
move a way from traditional
‘disruptive’ advertising in other
people’s space
• Now is the time to engage
people and become more human
in your delivery.
• We need to build an audience
that trusts us and wants to
engage with us.

11. Stand out from the crowd
• Define your position
• Humanise your offer
• Find your voice
• Believe in personalising
your offer

12. Defining your position:
• Think about why you started your
business?
• What are good at?
• Other than money why did you
start your business?
• In the ideal world what was it you
saw your business doing?

13. Humanise your offer…
Rather than selling a service or a
product – what/where is the
emotional response / the
improvement to others lives?
• e.g. Accountants: Auto-enrolment
forecasts of pension pots – rather
than the legal necessity
• e.g. Restaurants: A great night out
and guilt-free service when the
dessert menu arrives.

14. Find your voice…
• Define your top 3
products/services
• List your top 3 customers
• List 3 issues each may have with
their business that you could
solve
• Look for commonality with these
issues
• Where can you add value and
develop content to help them?

15. Checklist: Solve problems & make a
connection
• List your customers
• Survey your customers
• Engage with them
• Don’t sell to them
• Listen to them and start to
understand issues they have
• Add value to their lives
• Earn their trust
• Become the recommended
‘Go-to’ business
• People want to work with
people they like, know and
trust
• Treat customers well (over
deliver but not at your
expense)
• Personalise don’t mass
communicate
• Measure and track your
influence

16. Why consider Google too?
• Personalisation is one of
the core directions of the
internet. Google is actively
doing this.
See:https://youtu.be/4hAgiIXuNbs
• Youtube, Google Plus all
have ranking implications.
• Use Google’s base
philosophy for SEO results
• Your business is local,
customer feedback impacts
your rankings

17. Social Media & Search Engines
• They are becoming more
entwined.
• Tweets will be listed and
searchable

18. Tools for the job
Now choose your ‘weapons’ – that fit your audience…
• Where is the core content going to be held and
distributed:
• Email
• Blog
• e-Books
• What channels do people in your space use:
• Imagery – Pinterest
• Live content – Snapchat / Facebook
• Community forums
• Video and how-to’s – Youtube
• Local Search Google and Google Plus

19. Resources:
• Powerful tips for e-mail marketing by e-blueprint
• How to create web content by e-blueprint
• Customer Survey: www.e-blueprint.co.uk/infographic
• The Content Revolution by Mark Masters
• Making the e-business transformation – Peter Gloor
• Chase on Rabbit by David Parrish
• Google Analytics
• Hootsuite
• Little Birdy Brand management by HitSearch

20. Connect:
Nick Taylor
e-blueprint digital
Digital Marketing Agency
Phone: +44 (0)151 203 2073
Email: nick.taylor@e-blueprint.co.uk
Address: Elevator, 25 Parliament street 3rd Floor
Liverpool, L8 5RN

21. Next Quay Business Forum
• Wednesday 11th November
• Same time, 8.00 to 10.00am, same place
• Speaker – Alison McGovern, MP for Wirral South
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22. Your feedback
We welcome your feedback and would really appreciate it if you
would take a moment to complete a brief online form which will be sent
to you after the event. Alternatively, please scan the QR code below.
QBF Feedback Form
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23. Please help yourself to coffee
& Bacon or Sausage batches
For Quay Business Forum enquiries contact:
Pam Knight | 0151 649 3911 | pknight@the-priory.co.uk
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QBF Feedback Form
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