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The art of paid search
- 3. Paid Search
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- 9. • Search Query • Quality Compelling Landing Page Ad Copy • • • Matching & Competitive Offer
- 10. • • +hipster +glasses hipster glasses online • • hipster glasses hipster glasses
- 11. - Capture queries with broad match modified -> Find queries that convert -> Build out exact match keyword in single keyword ad group -> Customize ad text Connect the dots
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