2. Inspire to Interact
Customer engagement
across digital and print channels
We curate content
We narrate brand stories
We connect brands to customers
We create the tools to achieve this
3. Who are we?
Mid-sized agency: digital and
editorial services. Team of 45
based in Fashion Street, Spitalfields,
London.
Creative agency, media owner and
owner of substantial archive. Story
telling at the heart of our offering
International high-profile clients with
wide multi-language experience. Long
standing relationships
Trading for 27 years, independently
Owned after MBO in 2007.
Energy and drive of a new
company; track record and
contact book of an established one.
7. Boodles: Website design & build
The existing site will be replaced with a
beautifully crafted online experience that will
entice users to purchase high ticket items.
As part of the site's re-architecture, an entire
onsite SEO & PPC rework took place to ensure
that the extensive content and multiple
uploads adhered to a coherent keyword
strategy.
10. Digital campaigns for Value Retail
Inspirational online
gift-finder for Christmas
campaigns.
Drive footfall, capture data and
create buzz through interactive
content.
ILN developed the persona-led
concept; built, designed and
created content, translated into
seven languages for nine
shopping malls across Europe
involving a database of 330
brands.
A total of 21 micro sites.
11. Digital strategy for Marie-Chantal
ILN appointed to run and re-
launch e-commerce site for
luxury children’s clothes retailer
Marie-Chantal.
Re-skin and content overhaul on
Magento e-commerce platform.
Product upload, maintenance, e-
CRM campaigns, new collection
launches, SEO and SEM.
Keyword-adherent blog
launched and brand’s owner,
Princess Marie Chantal of
Greece, had opportunity to
communicate directly.
12. Gieves & Hawkes e-commerce graphic and content creation
Development and planning of
e-commerce platform (and blog site).
ILN led on brand engagement, advocacy,
content strategy and creative elements
for front-end, in partnership with e-
commerce provider.
Weekly blog and content calendar
management
14. SEO for Adriatic Luxury Hotels (pan-Europe)
Immerse the client in an understanding of web
=
and visitor analytic fundamentals in order to
invest time and money in the most intelligent
way to achieve better ROI and drive
conversion.
On-site conversion tracking;
phone and email conversions.
Keyword research to identify keywords
previously missed that have high conversion
potential.
Developing SEO-driven content around
keywords and designing engagement tools
such as SEO - Optimised landing pages to
create sticky content to drive conversion and
sales.
18. Driving footfall to Luxury Avenue shopping malls, Mexico
The magazine has positioned Luxury Avenue as the
leading luxury goods retailer in Mexico. Multi-language
content provides the backbone for the main website.
Educates readers by bringing products to life, drives
footfall into store, ultimately driving product sales.
19. Customer communications for Orient-Express (Global)
“We have past passengers phoning up in February asking
when the next brochure will be out (6 months before the
launch in September!). This consistently happened through
this year and although all the information is now online
past passengers are desperate to get the new brochure
when it is launched. This proves to us that the brochure still
has its rightful place in the marketing mix and is one of our
most valuable sales tools”
Kate Thompson, Sales Director - Orient Express
20. Building loyalty with content Maserati (Global)
Coupled with its print counterpart,
Il Tridente online magazine assists in the
building of owner advocacy.
Integrating with larger Maserati CRM
programme and providing an online point
on which additional content is curated.
23. IL Tridente Online App Development
As our partners at Maserati
stated, “our clients are
grown up men; we need to
communicate to them in a
grown up way”.
Well-crafted, compelling
creative content will answer
that call and deliver a more
engaged relationship that
will act as a key step
towards future purchases..
25. Brand advocacy for Rolls-Royce Motor Cars (Global)
Stimulate and influence the consumer’s senses, intellect and emotions
26. Emotional connection Rolls-Royce Motor Cars
ILN was commissioned to create a post-purchase customer
communications experience to propel brand advocacy,
launched in November 2011.
The book unites all owners through a bold statement that
Rolls-Royce Motor Cars is a visionary, progressive brand with
its sights trained firmly on the future.
29. Multi-channel brand positioning Royal Mansour (Global)
ILN was appointed to build and design
the website of Royal Mansour, one of
Morocco’s finest hotels and develop a
strategy for all customer
communications
Offering an integrated approach, ILN has
created a tone of voice and suite of
marketing tools aimed at a highly
targeted, hard-to-reach target audience
ILN is tasked with positioning the hotel
as one of the richest experiences
available anywhere in the world today,
targeting the super wealthy.
31. CRM Sandy Lane in Barbados
ILN was tasked with publishing a brochure for Sandy
Lane, the top hotel resort preferred by royalty and
celebrities.
The brochure appeals to Sandy Lane’s elegant and
sophisticated guests and communicates the resort’s
positioning through selected imagery, packaged in a
flexible modular format.
Since 2010, ILN has delivered a wide range of
customer communications including brochure
updates, spa menus and letters for CRM engagement
such as email and other digital campaign tools.
33. One & Only Online Magazine (Global)
While the One&Only site represents the
brand’s luxurious nature in its design, it is,
like all transactional sites, bound by the
fact that it must also facilitate the
customer journey.
We realised there was an opportunity to
create content for both prospective and
existing customers alike, who have a little
more time to savour the One&Only
offering.
34. OWNED MEDIA
ILN titles aimed at high-end international audiences
with exclusive distribution channels
35. Engaging with High-end consumers (Europe & Asia)
Targeting affluent international
travellers; covering travel, fashion,
watches and jewellery, culture, food
and wine.
An ILN-owned title, Sphere has strong
distribution network in 18 countries.
On-board BA First
and Club Class, Virgin Upper Class and
other airlines and in selected
5-star hotels worldwide.
http://tinyurl.com/SphereMag4-4
