1. RESIDENCY
A gallery, retail and living space.
Nick Partridge nickrpartridge@gmail.com

2. Insight
Creatives need a space
to work and get exposure.
(Artist Residencies/Lofts/Galleries)
We love buying items with
a history and narrative.
(Thrift stores, Yard sales)
And we love snooping.
(Medicine cabinets, Open houses)

3. Idea
Residency is...
A dynamic retail space in which creatives
are invited to live and work for a month.
What’s for sale?
Their work of course, along with all their
lifelong possessions. The residents set the
prices, based on sentimental value.
Essentially, imagine you could shop in
the homes of “The Selby is in your place”.

4. Category
Residency is a mashup of
retail trends. 01 02
01. 826 Valencia. Pirate Store & tutoring center.
02. Performance artists living in storefront windows.
03 04
03. Bodega Boston. Hidden Sneakfreak haven.
04. Etsy. Buy directly from crafters and creatives.

5. The Touchstone
The thrill of a vintage store find.
The elitism of being a patron of the arts.
And the sick pleasure of buying
someone else’s cherished memory.

6. How the lights stay on
Just like most galleries, Residency
takes 50% of the profits from the
sale of both the art and belongings.

7. How things get priced
A simple handwritten tag states
the price & more importantly why.
That modest-looking belt priced at
$550 was a lifesaver while running
the streets of Pamplona.

8. Evolution
A new look, inventory and
residents every month.
Writers offer workshops one month,
musicians perform shows another.
And you can buy any of their
possessions if the price is right.

9. Target segmentation
Uninteresting non-creatives, those
seeking a taste of a life more
fabulous than their own.
And creatives who just like
snooping and shopping.

10. Aesthetic
Residency is a blank canvas.
The aesthetic is overhauled
with each new resident.

11. Brand name + tagline + identity
RESIDENCY
A gallery, retail and living space.

12. RESIDENCY
A gallery, retail and living space.
Stop by:
Residency
22 Wyckoff Avenue
Brooklyn, NY 11237
Nick Partridge nickrpartridge@gmail.com