N. Robert Johnson LLC is a specialized consulting practice focused on enabling organizations to better compete for talent in today’s consumer-driven communications world.

1. Purpose-driven, purpose united
Employer brand, talent advertising, and employee voice communications
to attract, engage, and keep talent.
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n.robertjohnsonUnitingpeoplethroughpurpose.

2. N. Robert Johnson LLC is a specialized
consulting practice focused on enabling
organizations to better compete for
talent in today’s consumer-driven
communications world.
Our mission is to unite people through
purpose as purpose-driven employees
do great things. They work harder,
deliver more, and stay longer. Uniting
people through purpose identifies and
communicates an organization’s authentic
employment story.
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3. We believe in the power of communication. We also believe that …
• People connect through purpose,
• HR needs to sell to attract, engage, and keep talent, and
• Creative storytelling is needed now more than ever.
Employer brand.
It’s authentic. It’s your every
day employment story. It’s
why people join you, stay, and
help you to outperform your
competitors.
Talent advertising.
Today’s digital, consumer-
driven communications world
demands the application of
advertising and marketing
practices to attract, engage,
and keep talent.
Employee Voice.
Employee-centric companies
outperform. These are workplaces
that listen, respond, and empower
employees to find purpose and
fulfillment in their work.
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n.robertjohnsonUnitingpeoplethroughpurpose.

4. We provide strategic talent-focused
communications services across
employer branding, recruitment
marketing, and employee
communications platforms.
Talent advertising.
• Talent messaging and creative
storytelling
• Candidate persona and experience
mapping
• Employee life-cycle marketing
campaigns
• Engagement and retention
advertising campaigns
Employer brand.
• Employer brand assessment
• Employer brand strategy
• Employer value proposition
• Purpose development &
alignment
• M&A/transition employer
branding
• Consulting assignments
Employee voice.
• Internal communications audit
• Employee value proposition
• Employee engagement
• Customer focus alignment
• Change management
communications
• Workforce crisis communications n.robertjohnsonUnitingpeoplethroughpurpose.
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5. Does your purpose unite?
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Connect with us.
N. Robert Johnson
Managing Principal
216.410.5258 — nrjohnson@nrobertjohnsonllc.com
nrobertjohnsonllc.com