1. 1
THE COLUMBUS IMAGE
PROJECT:
ELC-001 Project Overview 7-14-10_v5

2. 2
OUR SCOPE

3. 3
OUR GOAL

4. 4
WHY DO WE NEED A SINGLE STORY?

5. 5
OUR TIMELINE
2008–Q3 2009
ENGAGING
COLUMBUS
CREATIVE
EXPLORATION
Q4 2009–
Q2 2010 Q3 2010
DISCOVERY AND
STRATEGY

6. 6
DISCOVERY:

7. 7
DISCOVERY
WHAT KEY
STAKEHOLDERS
GROUPS THINK:
WHAT PEOPLE
WHO LIVE HERE
THINK:

8. 8
WHAT STAKEHOLDER GROUPS THINK
WHY BUSINESS CHOOSES COLUMBUS
QUALITY
OF LIFE
OPENVALUE
OPENFACILITIESWORKFORCE
ACCESS

9. 9
WHAT PEOPLE THINK
ATTRACTING MORE PEOPLE

10. 10
STRATEGY:

11. 11
BE CONFIDENT.
BE OPTIMISTIC.
BE REAL.
BE SOPHISTICATED.
OUR STORY MUST...

12. 12
OUR ESSENCE: AN OPEN & SMART COMMUNITY

13. 13
A UNIQUE VALUE PROPOSITION

14. 14
BUT HOW DO WE BRING IT TO LIFE?

15. 15
DEFINING THE “HOOK”:
APPROACHES TO IMAGE BUILDING

16. 16
THE HOOK: AN EXAMPLE
COLUMBUS KNOWS:

17. 17
THANK YOU